How to video production
that shows the way.
Step by step videos that teach your customers and users how to do it right first time. Shot on location or animated, and made to be watched, not skipped.
See the work
Barnet Homes · step by step guideShow them once.
Save the support call.
Good how to video production turns a question your team answers every week into a video people find on their own.
We write, shoot or animate and edit the whole thing, from a door entry panel to a software workflow. Every video is captioned for sound off.
How-to videos we’ve made.
Animate what you can’t shoot.
Some steps are hidden, dangerous or still being built. Animation shows a manifold, a pipe connection or a software screen clearly, from any angle.
It is how we made PowerLoad’s connection and refill cart training videos.
- Pipework and connections made clear
- Software screens walked through
- Safe for hazardous processes
- Easy to update later
Every step, in order.
More guides and walkthroughs. Tap a video to play it with sound.
Real kit, real place, real steps.
When the job is physical, we shoot it where it happens. Close ups of hands, connectors and controls, with clear voiceover or on screen text.
We shot the Urmet door entry demo at Chelmer Waterside and the Assured Heating installs on the tools.
- Close ups of every action
- Voiceover or on screen text
- Shot on site with your people
- Vertical cut downs for social
Why how-to videos work.
of people have watched an explainer video to learn more about a product or service.
Source: Wyzowl, State of Video Marketing 2026of video marketers say video has helped them reduce support queries.
Source: Wyzowl, State of Video Marketing 2026would most like to learn about a product or service by watching a short video.
Source: Wyzowl, State of Video Marketing 2026
Tutorials people actually finish.
We cut every tutorial to the steps that matter, with one task per video and chapters people can jump to.
They work on your help centre, in onboarding emails and on YouTube.
- One task per video
- Chapters and captions throughout
- Clean voiceover, scripted first
- Ready to embed on your site
The teams we teach for.
From question
to clear steps.
Find the questions
We list what customers ask most and pick the first videos.
Script every step
One action per line, signed off by your expert.
Shoot or animate
Shot on site or built as animation.
Review and publish
You comment on the video itself, then get every version.
What clients say about working with us.
“We loved working with Sam and the team. They took the time to fully understand the project. Professional, creative and ambitious, look no further.”
“So impressed, Sam went above and beyond and instantly grasped a complicated concept. Great value for money, very high quality. Highly recommend.”
“Great team and service for a reasonable price. A fantastic patient-led explainer animation that captured exactly what we wanted. Highly recommend.”
“Brilliant at what they do, they listen to your brief and turn around high quality videos quickly. They make it so easy.”
“A pleasure to work with. They learnt each company's strengths quickly and produced very good videos to meet our objectives.”
“Recommended to us for an animated clip for our sales pitches, very happy from start to finish, will surely use again.”
Before you book.
The things people ask us first.
What is a how to video?
A how to video shows someone, step by step, how to complete one task, such as using a product, installing a part or finishing a form. Ours are 1 to 3 minutes and cover a single job.
How much does a how to video cost?
Projects start from £750. You get a fixed quote before we start, based on length, shoot days and whether it is shot or animated.
How long should a how-to video be?
As short as the task allows. Most run 60 seconds to 3 minutes. Longer guides are split into chapters or a short series, so people can find the step they need.
Should a how-to video be shot or animated?
Shoot it when people need to see real hands on real kit. Animate it when the process is hidden, risky or software. See our software tutorial videos and animation work.
Can how-to videos reduce customer support queries?
Yes. Customers who can see the steps ask fewer questions, and 57% of video marketers say video has helped them reduce support queries. Start with the 3 questions your team answers most, then add more.
Do you make how-to videos outside Essex?
Yes. We are based in Braintree, Essex, and shoot across the UK. Animated how-to videos can be made without leaving the studio. We also make training videos for staff.
Teach it once,
in one video.
Book a free 20 minute call with Sam. Tell him what people keep asking and you’ll get a fixed quote.