Long form video
holds attention.
Tutorials, webinars, guides and documentary style pieces, from 3 minutes to 20. Planned, shot and edited so people keep watching.
See the work
Urmet · case studySome things can’t be
said in 60 seconds.
Long form video production is for topics that need room: how a product works, what an expert thinks, how a project came together.
Viewers who choose to watch for 5, 10 or 16 minutes are already interested. A well made long video earns their trust.
Long videos we’ve made.
Let your experts talk.
A long interview or panel shows what your people know. We write the questions with you and set up the room.
Then we edit the answers into a video that moves, with graphics, chapters and a tight running order.
- Questions planned with your team
- Multi camera, clean sound
- Lower thirds and chapter titles
- Cut down clips for social
Tutorials, guides and documentaries.
More long form work. Tap a video to play it with sound.
Why longer video works.
of video marketers say video has increased understanding of their product or service.
Source: Wyzowl, State of Video Marketing 2026of video marketers say video has helped keep visitors on their website longer.
Source: Wyzowl, State of Video Marketing 2026of video marketers say video has helped them reduce support queries.
Source: Wyzowl, State of Video Marketing 2026
Teach it once.
Show it every time.
Step by step video answers the questions your team gets asked every week. We shot a 16 part training series for PowerLoad and edited a 16 minute tutorial for AppFox.
Good tutorials cut support calls and speed up onboarding. Chapters let viewers jump straight to their part.
- Shot on the real equipment
- Clear steps, on screen titles
- Chapters to find each part
- Animation for the unseen
The projects behind the videos.
Tell the story on location.
Walk and talk pieces, site visits and customer stories, shot where the work happens. Urmet’s installer case studies run 5 to 8 minutes and let real people explain the job.
We also made a guide for Moore Kingston Smith where each expert covers one step to camera.
- Shot on location, drone if useful
- Interviews and cutaways
- Music and sound mixed properly
- A YouTube cut and a website cut
From brief
to final cut.
Plan the structure
We agree the story, chapters and length first.
Script or questions
A script, or questions your experts can prepare for.
Shoot
Cinema cameras, proper sound and a crew that keeps the day moving.
Edit and cut downs
The full video, plus short clips to promote it.
What clients say about working with us.
“We loved working with Sam and the team. They took the time to fully understand the project. Professional, creative and ambitious, look no further.”
“I used Sam & his team for a video shoot and I cannot thank them enough. Friendly team that put you at ease, and the content created is so valuable.”
“Complicated industry-specific animated videos in a rushed time-frame. High quality, on-brand and cohesive. A big thank you from AC.”
“A pleasure to work with. They learnt each company's strengths quickly and produced very good videos to meet our objectives.”
“So impressed, Sam went above and beyond and instantly grasped a complicated concept. Great value for money, very high quality. Highly recommend.”
“Extremely happy with our video, exactly what we wanted. Sam and the team were really helpful and professional throughout. Highly recommend.”
Before you book.
The things people ask us first.
How long is a long form video?
Usually 3 to 20 minutes. Tutorials and guides often run 5 to 16 minutes, and webinars and panels 10 minutes or more. We set the length around the content.
What is long form video production used for?
Tutorials, training, webinars, expert interviews, guides and documentary style case studies. Any topic that needs more than a minute or two to explain properly.
Will anyone watch a 10 minute video?
Yes, if it’s planned well. People who search for a how-to or an expert answer want depth. We add chapters and a strong opening so they stay, and we cut short clips for short form video.
Can you edit our own recordings?
Yes. We’ve edited screen recordings and voiceover into tutorials, and we can turn webinar recordings into polished videos. See our software tutorial videos.
How much does a long form video cost?
Projects start from £750. You get a fixed quote before we start, based on length, shoot days and how much editing or animation is needed.
Do you make long videos for YouTube?
Yes. We edit for YouTube with chapters, titles and thumbnails in mind. See YouTube video production for channels and series.
Give your story room to run.
Book a free 20 minute call with Sam. Tell him what you want to explain and you’ll get a fixed quote.