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Analytics and tracking

GA4 setup
that shows what works.

GA4 setup, Search Console and conversion tracking, done properly. You see which pages, videos and campaigns bring in enquiries, and which ones don’t.

See the work
The Sequence crew on location with camerasThe Sequence · Braintree, Essex
Why it matters

If you can’t see it,
you can’t improve it.

A missing or half done GA4 setup means you’re guessing where enquiries come from. We set up GA4, Search Console and conversion tracking so you can see what works.

Every call, form and booking is counted and traced back to the page, video or ad that earned it. Then you spend your time and budget where it pays.

CountedEvery call, form and booking recorded as a key event.
TracedEach enquiry linked to the page, video or ad behind it.
ClearReports in plain English, not a wall of numbers.
Camera monitor showing a wide shot of an open plan office with a laptop and notebook on the desk
GA4 setup

GA4 set up
the right way.

Most GA4 accounts are installed and forgotten. We build yours around the actions that make you money, so the reports answer real questions.

We also check your consent banner, cross domain links and spam traffic, so you can trust the data.

  • Clean GA4 property and streams
  • Key events for forms and calls
  • Consent banner that works
  • Tested before handover
See our web design →
The research

Why tracking pays.

27.6%

of clicks go to the first organic result on Google.

Source: Backlinko, Google CTR study (4M search results)
54.4%

of all clicks go to the top 3 Google results.

Source: Backlinko, Google CTR study (4M search results)
85%

of video marketers say video has helped them generate leads.

Source: Wyzowl, State of Video Marketing 2026
A producer checking a tablet beside a camera and monitor while briefing a presenter in a workshop
Search Console

Know what people
search to find you.

Search Console shows the real searches that bring people to your site, and the pages Google struggles to read.

We connect it, submit your sitemap and fix what it flags. You see which searches are close to page 1.

  • Search Console linked to GA4
  • Sitemap submitted and monitored
  • Indexing problems fixed
  • Queries reported clearly
See our SEO services →
What we track

Every action that counts.

Form submissionsPhone callsBookingsEmail clicksVideo playsVideo watch timeButton clicksQR code scansDownloadsAd campaignsSocial trafficSearch queries
Sam seated on a sofa checking the monitor on his cinema camera
Video and campaign tracking

See what your
video earns.

Video should pay for itself. We tag every link, QR code and campaign, so you see which video, post or ad brought each enquiry.

If we make your video, we build the tracking in from the start.

  • UTM tags on every link
  • Video plays and watch time
  • Social and ad traffic separated
  • Monthly plain English report
See social media marketing →
How it works

From unmeasured
to clear.

01

Audit

We check what’s tracked now and what’s missing.

02

Set up

GA4, Search Console and events built and linked.

03

Test

Every form, call and booking checked end to end.

04

Report

A simple dashboard and a monthly summary.

Google reviews

What clients say about working with us.

★★★★★

“We've hit 3.2 million views on TikTok. Lots of inquiries, lots of engagement from football fans, exactly the people we wanted to reach.”

RP
Rob PerkinsFootball Law
★★★★★

“In two months I signed a £2.5k client from a single social post. Engagement through the roof, enquiries doubled, hired a full-time employee to keep up.”

SC
Sasha CoreSasha Core Beauty
★★★★★

“They built EE Wood a new website then managed our social. One short organic video hit 3.5k views. Highly recommend Sam and his team.”

RC
Rafal CzerwiakEE Wood
★★★★★

“Excellent professional service, a high quality website, photoshoot and video editing, all catered to our social media. Very pleased!”

SB
Steven Bird
★★★★★

“Fantastic marketing agency and a friendly team you can trust to handle your social media, marketing and online presence!”

KG
Ken Green
★★★★★

“Great marketing agency with social media packages for all business types! Highly recommend!”

CR
Chloe Rebecca
★★★★★ 5.0 from 38 Google reviews
Questions

Before you book.

The things people ask us first.

How much does GA4 setup cost?

You get a fixed quote before we start, based on your site, the events you need and how many campaigns you run. No hourly surprises.

What is GA4 and do I need it?

GA4 is Google’s analytics tool. If you want to know where enquiries come from, yes. We set it up to track enquiries, bookings and purchases, not page views alone.

Can you track phone calls and form enquiries?

Yes. We track form submissions, calls, email clicks and bookings as key events, and test each one before we hand over.

Do you set up Search Console as well?

Yes. We connect it to GA4, submit your sitemap and fix indexing problems. It pairs with our SEO services.

Can you track my videos and social posts?

Yes. We tag links and QR codes so you see which video or post brought each enquiry. See our video production and social media marketing.

Do you do GA4 setup outside Essex?

Yes. We’re based in Braintree, Essex, and the setup is done remotely. We also build sites ready to track, see web design.

Work with The Sequence

See what’s working.

Book a free 20 minute call with Sam. Tell him what you want to measure and you’ll get a fixed quote.

Free, no obligation. A 20 minute call with Sam. We’ll reply within 1 working day and never share your details.