Complex software, made simple.
AppFox build genuinely useful productivity apps, but software is hard to sell when people can’t quickly grasp what it does. Clear video and animation fixed that.
AppFox, AppFox creates apps that enhance productivity in Confluence, Jira, Trello and Monday.com.
For a software business, the gap between "this is powerful" and "I get it" is everything. We closed it with explainer video, animation and design that make the products instantly understandable.
The challenge.
Productivity software is abstract, features and workflows that are hard to convey in text or screenshots. AppFox needed their products to be understood in seconds, not studied.
The work spanned video, animation, design and a website, a full toolkit to explain the apps and present them professionally.
- Explainer & training videoClear, paced video that walks through what the apps do and why they matter.
- AnimationMotion graphics to visualise abstract software workflows that are impossible to film.
- DesignConsistent branded visuals across every asset.
- WebsiteA web presence to bring it all together and present the products professionally.
Software, finally clear.
Explainer and training videos that make complex apps easy to understand at a glance.
Motion graphics that show software workflows you simply can’t film.
Design and a website that present AppFox as the credible, capable company it is.
One fox, four platforms, one look.
Hard to explain what you do?
Book a free 20-minute call. If people don't get your product fast enough, I'll show you how video and animation would fix it, and give you a fixed quote.