3M+ views and 8,000+ followers in three months.
Football Law needed real brand awareness with a very specific audience — football fans. Short-form video, done consistently, got them in front of exactly the right people.
Football Law — a Braintree-based brand creating content at the intersection of football and law, looking to build awareness and a following with football fans.
The goal was reach with the right audience, fast — not vanity numbers, but genuine awareness and inbound interest from the people they actually wanted to reach. We built a short-form content engine around it: short, opinionated football takes built to be shared, not just watched.
The challenge.
Starting close to scratch, Football Law needed to build awareness and a following with a passionate, specific audience — and to be seen as a recognisable name in their niche.
That meant a steady stream of short-form video tuned to what football fans actually watch and share, distributed consistently across TikTok and Instagram.
- Audience-first short-formContent built around what football fans engage with — hooks, takes and moments that get shared.
- Consistent outputA regular cadence of Reels and TikToks so the audience kept growing instead of stalling.
- Built for reachEdited and optimised for the algorithm and for sharing, not just to look good.
- Tracked and tunedWe watched what worked and doubled down on it month over month.
Reaching the right fans, at scale.
Over three million views across TikTok, Instagram and Facebook in a single quarter — 1.5 million on TikTok alone, the platform Rob singles out in his review below.
A growing, engaged following of exactly the football fans the brand set out to reach.
Genuine brand awareness and inbound interest from the right people — not just numbers on a screen.
“1.5 million views on TikTok in 3 months. It's reaching the audience and getting real brand awareness out there. Inquiries from football fans, exactly the people we wanted to reach. Highly recommend.”
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