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Ad videos

Video ads production
that stops the scroll.

Videos made to run as paid ads on Meta and other platforms. Scripted, shot and edited for the feed, with the hook in the first 3 seconds.

See the work
A follower ad for Dr Alex Hadley made by The SequenceDr Alex Hadley · follower ad
Why it works

Video ads production built for the feed.

Video ads production is different from making a brand video. Your ad has to earn attention in 3 seconds, say one thing and make the next step obvious.

Our team in Braintree, Essex writes, shoots and edits every ad around that one goal, vertical for Meta and cut down for other platforms.

Hook firstA visual opening that works with the sound off.
One goalFollowers, enquiries or sales, never all three.
Every versionReady to upload to Meta Ads Manager.
The work

Ads we’ve made.

Sam smiling behind a camera fitted with a teleprompter and monitor on a tripod, ready for a take
Follower ads

Introduce your business to the feed.

A person to camera is the strongest way to turn a stranger into a follower. We script it and shoot it with a teleprompter.

Then we edit it with captions, so it reads well with the sound off.

  • Scripted around a clear hook
  • Teleprompter and cinema camera
  • Captions for sound off
  • Vertical for Meta
See social media marketing →
The research

Why video ads work.

85%

of people have been convinced to buy a product or service by watching a video.

Source: Wyzowl, State of Video Marketing 2026
83%

of video marketers say video has directly increased sales.

Source: Wyzowl, State of Video Marketing 2026
84%

of consumers want to see more videos from brands.

Source: Wyzowl, State of Video Marketing 2026
More ads

One idea, every format.

More ads for Meta and beyond. Tap a video to play it with sound.

Sam in a low stance with a handheld camera rig framing a shot in a showroom aisle
Shot properly

Video ads production,
not stock clips.

Ads that look like everyone else's get scrolled past. We shoot at your site or on set, so the ad uses your people, your space and your work.

Real faces and real detail are what make a stranger stop.

  • Shot at your site or on set
  • Lighting and sound done right
  • Cutaways from your work
  • One shoot, several ads
See promo videos →
Over Sam's shoulder as he checks the camera monitor on a tripod while the subject sits in a glass pod
Test and improve

Make versions,
find the winner.

The best ads are tested. We cut alternative hooks and lengths from the same footage.

Changing the first 3 seconds is often all it takes to find a stronger version.

  • Alternative opening hooks
  • 15, 30 and 60 second cuts
  • Vertical, square and landscape
  • Clear call to action
See video production →
How it works

From hook
to live ad.

01

Hook and script

We write the opening line, message and call to action.

02

Shoot

One shoot day gives you footage for several ads.

03

Edit and test

Captions, cutaways and alternative hooks to test.

04

Every format

Vertical, square and landscape, ready to upload.

Google reviews

What clients say about working with us.

★★★★★

“We've hit 3.2 million views on TikTok. Lots of inquiries, lots of engagement from football fans, exactly the people we wanted to reach.”

RP
Rob PerkinsFootball Law
★★★★★

“In two months I signed a £2.5k client from a single social post. Engagement through the roof, enquiries doubled, hired a full-time employee to keep up.”

SC
Sasha CoreSasha Core Beauty
★★★★★

“We've seen +8,000 follow our TikTok in 6 months.”

MC
Mel CookeFootball Law
★★★★★

“I used Sam & his team for a video shoot and I cannot thank them enough. Friendly team that put you at ease, and the content created is so valuable.”

SW
Seb Ward-Smith
★★★★★

“Excellent professional service, a high quality website, photoshoot and video editing, all catered to our social media. Very pleased!”

SB
Steven Bird
★★★★★

“A great experience working with Sam and his team, we can't wait to start promoting our brand-new video. Many thanks!”

H
HawkesworthAppliance Testing
★★★★★ 5.0 from 38 Google reviews
Questions

Before you book.

The things people ask us first.

What is video ads production?

Making videos designed to run as paid ads, mainly on Meta (Facebook and Instagram), but also TikTok, YouTube and LinkedIn. Each has a strong hook, clear captions and one call to action, so it works with the sound off.

What is a follower ad?

A short video that introduces you to people who don't know you yet, so they follow your page. It sits well alongside social media marketing, where followers turn into enquiries.

How long should a video ad be?

Usually 15 to 60 seconds. We often make a longer master and cut shorter versions, so you can see which one works. Short suits a cold audience, longer suits people who already know you.

Do you run the ads as well?

We make the videos and advise on setting them up in Meta Ads Manager. Our social media marketing service covers the wider strategy, so ads fit into a plan.

Can you shoot ads and other videos in one day?

Yes. One shoot can give you ads, organic posts and promo videos, which keeps the cost per video down. See all our video production services.

How much does video ads production cost?

Projects start from £750. You get a fixed quote before we start, based on the number of ads, shoot time and versions. Tell us what you want to promote and we will quote for it.

Work with The Sequence

Ads people actually watch.

Book a free 20 minute call with Sam. Tell him what you’re promoting and you’ll get a fixed quote.

Free, no obligation. A 20 minute call with Sam. We’ll reply within 1 working day and never share your details.