Explainer video production
that makes it clear.
Animated and live explainers that make your product, service or process easy to understand in 2 minutes or less. Written, designed and produced by one team in Braintree, Essex.
See the work
SureCloud · animated explainerIf they can’t explain it,
they won’t buy it.
Explainer video production turns a complicated product, service or process into something anyone can follow in under 2 minutes.
We write the script, design the visuals and produce the finished video. You deal with one team in Braintree, Essex from first call to final file.
Explainer video production
we’ve made.
Make the complicated
look simple.
Animation shows what a camera can’t: software screens, systems inside a machine, a process with many steps.
Every scene is storyboarded around one message, as on our SureCloud, Urmet and PowerLoad explainers.
- Custom illustration and motion
- Scripted around one message
- Voiceover, music and captions
- Cut downs for social and email
Why explainers work.
of people have watched an explainer video to learn more about a product or service.
Source: Wyzowl, State of Video Marketing 2026of video marketers say video has increased understanding of their product or service.
Source: Wyzowl, State of Video Marketing 2026of video marketers say video has helped them reduce support queries.
Source: Wyzowl, State of Video Marketing 2026Animated, live or both.
More explainers. Tap a video to play it with sound.
Show how it works,
step by step.
Software and technical products are hardest to sell because nobody can see them.
A product explainer walks the viewer through the problem, the product and the result in plain language.
- Screen and interface animation
- Technical detail made readable
- Landscape and vertical versions
- Website hero loops
Explainer video production
from confusing to clear.
Brief and script
We learn your subject, find the one message and write the script.
Storyboard
You see every scene drawn out before any animation or shooting starts.
Animate or shoot
Animation for ideas and software, live action for people and places.
Review and deliver
Comment on the video itself, then get every version you need.
Real people explaining
a real process.
When the answer is your team, your premises or your equipment, we shoot it.
Live action builds trust and can sit alongside animation in the same video, as in Fluid’s explainers on renting, leasing and buying office furniture.
- Shot at your site
- Cinema camera and lighting
- Animated graphics where needed
- Multiple language versions
What clients say about their animations.
“Complicated industry-specific animated videos in a rushed time-frame. High quality, on-brand and cohesive. A big thank you from AC.”
“Great team and service for a reasonable price. A fantastic patient-led explainer animation that captured exactly what we wanted. Highly recommend.”
“So impressed, Sam went above and beyond and instantly grasped a complicated concept. Great value for money, very high quality. Highly recommend.”
“We loved working with Sam and the team. They took the time to fully understand the project. Professional, creative and ambitious, look no further.”
“A very professional company, delivering a high quality product in good time. Animated videos and social content we're extremely happy with.”
“An excellent animation for my Wills campaign for Haven House Children's Hospice. Easy to work with, quick turnaround, great results.”
Before you book.
The things people ask us first.
How much does an explainer video cost?
Projects start from £750. You get a fixed quote before we start, based on length, style and how much animation is involved.
How long should an explainer video be?
Usually 60 seconds to 2 minutes. Shorter cut downs for social and ads come from the same master. See our social media video work.
What’s the difference between an animated and a live action explainer?
Animation suits software, processes and ideas you can’t shoot. Live action suits people, places and physical products. Many explainers mix both, and we recommend the right style after hearing your brief.
Do you write the script?
Yes. We write the script and storyboard, and you approve both before production. Our how to videos follow the same steps.
How long does an explainer video take?
Timing depends on length, style and animation involved, and we confirm it in your quote before starting. The biggest factor is how quickly your team reviews each stage, so we keep approvals short and clear.
Can you make an explainer video in other languages?
Yes. We’ve produced a public information video in 8 languages, and we can translate and voice your explainer too. See our AI video translation service.
Make it clear in one video.
Book a free 20 minute call with Sam. Tell him what needs explaining and you’ll get a fixed quote.