300+ videos, 80% watch-through, filmed on a live site.
Urmet make complex access-control systems. We made them easy to understand — and genuinely watchable — filmed in the real-world settings their products live in.
Urmet UK — a leading manufacturer of door-entry and access-control systems, focused on enhancing security in residential and commercial developments.
Urmet wanted to show their systems working in the real world, not in a studio — which meant filming on live development sites at Chelmer Waterside in Chelmsford, around ongoing construction. Technical product, demanding environment. We planned for both.
The challenge.
Access-control systems are intricate and technical. The brief was to show them in action in real residential developments — a 10-minute flagship for YouTube and the website, plus smaller cuts tailored to each social channel.
Filming happened on live construction sites: changing conditions, noise, access constraints and real risk to the kit. It demanded careful scripting, scheduling around quiet windows, and a crew that could adapt on the day.
- Documentary-style on-site filmingMultiple cameras, gimbals, monopods and drones to capture everything from product close-ups to sweeping aerials of the developments.
- Clean audio in a noisy placeLapel mics and scheduling around quiet windows to get broadcast-quality sound on a building site.
- Technical, but not dryCareful scripting and storyboarding to explain the technology clearly without drowning the viewer in jargon.
- One shoot, a whole libraryA 10-minute flagship film for YouTube and the website, then dozens of platform-specific social cuts from the same footage.
A library that keeps working.
A deep library of marketing videos built from the on-site shoots — a flagship film plus dozens of social-ready cuts.
The content earned around 80% average watch-through — a clear sign it was landing with the right professional audience.
Urmet became a returning client, continuing to work with The Sequence on further video projects.
“We loved working with Sam and the team. They really took the time needed to fully understand the project in its entirety. We're looking forward to continuing our work with The Sequence Agency.”
Got a complex product to explain?
Book a free 20-minute call. Whatever you make, I'll show you how we'd film it clearly and put it to work — and give you a fixed quote.