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Urmet UK

Door entry and access control manufacturer · Chelmsford, Essex

Complex door entry,
made easy
to watch.

Coming out of the pandemic, Urmet had photos and no video. We made the demos, training and explainers that gave their marketing team a video library.

See how
Matt Savvides of Urmet UK recording his video testimonial for The SequenceMatt · his testimonial
ClientUrmet UK
WhereChelmsford, Essex
What we didVideo · Animation · Training · Social
414k

YouTube views on the video library we built for Urmet

57k

Views on 1 how to video that helps residents use their intercom

80%

Engagement on video content, as reported by Urmet

Views from Urmet UK’s public YouTube channel, checked 30 Sep 2026. Urmet had no video before we started in 2021. Engagement as reported to us by Urmet’s marketing team.

The brief

A technical product.
No video to show it.

Urmet UK make door entry and access control systems. In Matt’s words, they needed “a lot more online video content” coming out of the pandemic, and at the time they had none, only image content. The brief was to show the products working, teach installers how to use them and give the marketing team videos to post.

In Matt’s words
“We loved working with Sam and the team, they really took the time needed to fully understand the project in its entirety. We are looking forward to continuing our work with The Sequence Agency next year!”

Matt SavvidesSenior Marketing Executive, Urmet UK

What we did

From a live building site
to a full video library.

It started with one video on site in Chelmsford. It grew into product demos, training series, animation and seasonal videos for Urmet’s own channels.

01

Shot where the product lives

A 6 minute video at Chelmer Waterside in Chelmsford, a residential development of over 500 apartments, with the installers showing the panels and door release working in the buildings. We cut shorter product demos from the same shoot.

02

Training and tutorial series

Hardware training, gateway and lift control training, website tutorials, unboxing and getting started videos, so people could see how each system is set up.

03

Animation that explains it

Animated explainers that show how the systems work, for the parts of the product that a camera cannot show.

04

Videos for their own channels

A company history video in summer 2024, an installer scheme video, and a Christmas video in December 2024 that Matt scheduled straight into Urmet’s socials.

The work

From the site to the screen.

Product demos, animation and the team at Urmet in their own words. Tap a video to play it with sound.

A drone view of the Chelmer Waterside development in Chelmsford during the shootOn location
A close up of an Urmet video door entry monitorProduct
A drone shot of the finished Chelmer Waterside apartment blocksChelmsford
A close up of an Urmet stainless steel door entry panel with a lit keypadProduct
Along the way

What Matt sent us.

Straight from our project chat.

MMatt

Thanks for sending, looks great!

MMatt

That video is AMAZING!!!

MMatt

Yeah I’ve whacked it into our scheduled socials, and it really freshens them up!

About the project

A little more detail.

What went into the work, and where to find out more.

What did The Sequence make for Urmet?

Product demo videos shot on site at Chelmer Waterside in Chelmsford, training and tutorial series, unboxing and getting started videos, animated explainers, and seasonal and company videos for Urmet’s own channels.

Why did Urmet choose video?

Coming out of the pandemic, Urmet had image content and no video. Matt Savvides, their Senior Marketing Executive, says he did not truly believe the blogs about video until he worked with Sequence, and that seeing the views and positive customer feedback showed how integral video is to their marketing.

Can you shoot technical products on location?

Yes. The Chelmer Waterside video was shot inside and around a residential development of over 500 apartments, with installers demonstrating the systems in the buildings. See our video production and animation services, or book a call with Sam below.

Work with The Sequence

You do what you do best.
We’ll take care of the content.

Book a free 20 minute call. Tell Sam about your business and he’ll show you what we’d do, with a clear monthly price.

Free, no obligation. A 20 minute call with Sam. We’ll reply within 1 working day and never share your details.

Matt SavvidesSenior Marketing Executive, Urmet UK