Product demo videos
that show it working.
A product demo video shows your product doing its job, so buyers understand it before they speak to you. Shot on location, in the studio or animated, from our base in Braintree, Essex.
See the work
Urmet · product demoShow the product.
Skip the guesswork.
A good product demo video answers the question every buyer asks: what does it actually do? We show your product working in the real world, step by step.
Whether it is a door entry system, a load bank, software or something you sell online, the demo does the explaining while your team gets on with the rest.
Your product,
in its real setting.
We shoot where the product actually works: in the building, on the site or in the test hall.
Close ups show the detail, wide shots show the scale, and a clear script keeps it simple.
- Scripted and storyboarded
- Cinema cameras and lighting
- Close ups of controls
- Graded, mixed and captioned
Product demos we’ve made.
Why product demos convert.
of video marketers say video has increased understanding of their product or service.
Source: Wyzowl, State of Video Marketing 2026of people have bought or downloaded an app after watching an app demo video.
Source: Wyzowl, State of Video Marketing 2026of people have been convinced to buy a product or service by watching a video.
Source: Wyzowl, State of Video Marketing 2026
Show what the camera
can’t reach.
Some products hide the clever part. Animation opens them up, so buyers see how a system connects, flows or switches.
We have animated load banks, access control and software, and one build gives you several versions.
- Cutaways of what is inside
- Step by step connection guides
- Software and screen demos
- Landscape and vertical versions
Shot, animated or both.
More product demo videos. Tap a video to play it with sound.
Put the demo where
buyers decide.
A demo earns its keep on product pages, in sales emails, on trade show screens and in ads.
We cut every demo to fit, so one shoot feeds every channel.
- Hero loops for product pages
- Short cuts for social ads
- Versions for sales emails
- Micro videos for support
From product
to demo video.
Pick the moments
We list what buyers ask about and script around it.
Shoot or animate
Live action for products that look good, animation for the hidden parts.
Review rounds
Your team comments on the video itself.
Every version
A full demo, plus cut downs for ads, email and product pages.
What clients say about working with us.
“We loved working with Sam and the team. They took the time to fully understand the project. Professional, creative and ambitious, look no further.”
“So impressed, Sam went above and beyond and instantly grasped a complicated concept. Great value for money, very high quality. Highly recommend.”
“Complicated industry-specific animated videos in a rushed time-frame. High quality, on-brand and cohesive. A big thank you from AC.”
“A very professional company, delivering a high quality product in good time. Animated videos and social content we're extremely happy with.”
“Outstanding in producing Excelerated Apps' promotional video. Creative, efficient and on time. Recommend to any organisation.”
“An imaginative and funny video animation to launch my invention. My grandchildren think it's 'awesome'.”
Before you book.
The things people ask us first.
What is a product demo video?
A product demo video shows a product working so viewers can see what it does and how to use it. It sits between a short promo and a full tutorial. For the broader brand version, see our promo videos.
How long should a product demo video be?
Usually 60 to 120 seconds for a website, with 15 to 30 second cut downs for social and ads. A single feature can be a 20 second micro video. We plan the length around where it will be used.
Should the demo be shot or animated?
Shoot it when the product looks good on camera and works in a real place. Animate it when the clever part is inside. Our animation and explainer videos cover that route. Many products suit a mix.
Can you make product demo videos for ecommerce?
Yes. Short demos on product pages show size, features and use, and can be cut for social ads. We pair them with product photography so your listings share one look.
How much does a product demo video cost?
Projects start from £750. You get a fixed quote before we start, based on length, shoot days and any animation.
Do you make product demo videos outside Essex?
Yes. We are based in Braintree, Essex, and shoot at client sites and studios across the UK. We can also train your team to use the demos with product training videos.
Let buyers see it work.
Book a free 20 minute call with Sam. Tell him about your product and you’ll get a fixed quote.