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Gyms and fitness

Social media for
gyms.

A done-for-you system for Essex gyms, studios and personal trainers. A local follower ad, real conversations and monthly video that builds trust. 1 session a month from you, we run the rest.

See the work
A montage of our video and photo work at Leman’s Gyms in Braintree, Essex: training, coaching and the gym floorLeman’s Gyms · our work
Why it works

People join the coach, not the kit.

Fitness lives and dies on local trust. People join the coach and the community, and the gyms that win locally are the ones that feel familiar before anyone walks in.

We run a done-for-you system: a local follower ad, a friendly first-message flow and consistent monthly video. It gets local people onto your page, into your DMs and through your door.

Local follower adLow-cost, targeted at your ideal customers nearby.
Friendly first-message flowA genuine opener reaches every new local follower, then you take over the chats worth having.
Monthly video1 session becomes 4 to 6 weeks of trust-building content.
The work

Gym content we’ve made.

6 vertical videos from 1 production block for A+ Fitness, scripted and storyboarded before a camera came out.

A member of our crew shooting on a gimbal on a gym floor
Content days in your gym

1 session a month.
4 to 6 weeks of content.

We come to your gym for 1 session a month, around 4 to 5 hours, and shoot it all. You reply to a few DMs, we handle the strategy, ads, editing, captions and scheduling.

It’s scripted and planned in advance, so a session is quick and painless, and we shoot around your classes, not in the way of them.

  • Scripted in advance, quick and painless
  • We come to you, around your classes
  • Edited, captioned and scheduled for you
  • Managed end to end, from ads to optimisation
Read the Leman’s Gyms case study →
More gym content

Training, coaching and community.

More videos from the same block, plus photos from the Leman’s Gyms shoot. Tap a video to play it with sound.

A coach stands over a smiling member on the rowing machineRowing
A lunge on the blue track in front of the No Excuses wallThe floor
A member on the bench in front of the dumbbell rackDumbbells
Two coaches chatting at the Leman’s Gyms reception deskReception
Two coaches looking across the gym floorThe team
The No Excuses wall and blue track at Leman’s GymsThe track
A wide view of the gym floor from the mezzanine endThe gym
The strategy most local businesses ignore

Get in front of the right local people.

Most gyms post transformations and class clips to the members they already have. The problem isn’t the content, it’s the distribution. A low-cost local ad puts the right content in front of new people in your area, so the next person looking for a gym in your town finds you first.

Sam built this system on his own business first, before he ever sold it. Watch him explain the strategy most local businesses overlook, and why it decides whether the right local audience ever sees you.

  • 1 low-cost local follower ad
  • Trust-building video, behind the scenes and your process
  • A friendly first message to every new local follower
  • Ad spend is separate, from £5 a day
See our social media marketing →
The numbers

What it costs and what it takes.

From £995

Per month. Strategy, the managed local follower ad, the DM flow, a monthly shoot, editing, captions and scheduling. 3 month minimum, then rolling.

4 to 5 hrs

Your time each month. 1 session, plus a few minutes a day replying to the DMs that come through.

£5/day

Ad spend can start from. It’s separate from the retainer, and your call.

A wide view of the gym floor at Leman’s Gyms from the mezzanine end
Who it’s for

Built for Essex fitness.

Independent gyms, strength and conditioning units, boutique studios, CrossFit boxes, yoga and Pilates studios, personal trainers and small-group coaches.

We’re based in Braintree, Essex, and work across Chelmsford, Colchester, Witham and the wider county. We come to you, and we shoot around your classes.

  • Independent gyms and S&C units
  • Boutique studios and CrossFit boxes
  • Yoga and Pilates studios
  • Personal trainers and small-group coaches
How it works

1 month,
in 5 steps.

01

Set up the ad

A local follower ad built and targeted at your ideal customers in your area.

02

Shoot the content

1 session a month, scripted in advance. We come to you and shoot it all.

03

Edit and schedule

Cut, captioned and scheduled out as 4 to 6 weeks of content.

04

Open conversations

A friendly first message reaches new followers and surfaces who’s ready to talk. You pick up the good ones.

05

Review and optimise

We watch the numbers and keep tuning the ad and content to do better.

Google reviews

What clients say about working with us.

★★★★★

“Great piece of video animation for the gym, very quick turnaround. Thank you!”

SL
Scott LemanLeman’s Gyms
★★★★★

“In two months I signed a £2.5k client from a single social post. Engagement through the roof, enquiries doubled, hired a full-time employee to keep up.”

SC
Sasha CoreSasha Core Beauty
★★★★★

“Great marketing agency with social media packages for all business types! Highly recommend!”

CR
Chloe Rebecca
★★★★★

“Fantastic marketing agency and a friendly team you can trust to handle your social media, marketing and online presence!”

KG
Ken Green
★★★★★

“We’ve seen +8,000 follow our TikTok in 6 months.”

MC
Mel CookeFootball Law
★★★★★

“Excellent with our new start-up, professional, fast, friendly and easy to work with. Turned things around in a timely fashion. Really pleased!”

JA
Jo AskewVera Shelley Vintage
★★★★★ 5.0 from 38 Google reviews
Questions

Before you book.

The things gym owners and personal trainers ask us first.

Will this actually fill classes, or just get likes?

The point is enquiries and sign-ups, not vanity metrics. The local ad puts your content in front of new people in your area, the DM flow opens conversations, and the monthly video builds the trust that gets them through the door. We track the numbers that matter, DMs, enquiries, joins.

How much does it cost?

Retainers start from £995 per month, covering strategy, the managed local follower ad, the DM flow, a monthly filming session, editing, captions and scheduling. Ad spend is separate and your call, it can start from as little as £5 a day.

I’m always on the gym floor. How much time does it take?

1 filming session a month, around 4 to 5 hours, plus a few minutes a day replying to the DMs that come through. We handle the strategy, scripts, ads, edits, captions and posting.

What do we film?

Member transformations and stories, class previews, coach intros, technique tips, behind-the-scenes and the community feel, the content that makes someone choose you over the chain down the road. We script and plan it so a session is quick and painless.

Which areas do you cover?

We’re based in Braintree, Essex, and work with gyms and trainers across Chelmsford, Colchester, Witham and beyond. We come to you to film.

Work with The Sequence

Get the engine running for your gym.

Book a free 20 minute call with Sam. He’ll look at your page and your current setup and give you a straight picture of what’s missing and how to fix it, plus a clear monthly price.

Free, no obligation. A 20 minute call with Sam. No hard sell, no pitch deck. We’ll reply within 1 working day and never share your details.

A+ FitnessPersonal training and online coaching, at Leman’s Gyms