From the workshop
to the feed.
We planned, shot, edited and posted the content, with regular sessions in the workshop and yard so there was always something new to show.
Shooting in the workshop and yard
Cutting, welding, spraying and loading, captured on location as short vertical videos and photos that show the scale and precision of the work.
Social, run for them
Content planned and posted for Apex, with Reels leading. In the 30 days to March 2025 Instagram views reached 5,298 and 39.6% of them came from people who did not already follow Apex.
A content plan built on video
In a February 2025 strategy meeting with the Apex team we set 3 content pillars: company ethos, case studies, and education about steel and working with Apex. Video came first, with themed pieces for dates such as International Women’s Day and Red Nose Day.
Design and branding
Branded assets to keep every post consistent and credible alongside the video.
