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Character animation

Character animation
people remember.

We design the characters, write the script and animate the story. A character gives your message something people can hold on to long after the video ends.

See the work
Three animated Qardl characters in the app promo videoQardl · character promo
Why characters work

A face people
can follow.

Character animation gives your business someone to root for. A designed character turns a dry idea into a story and makes a complicated product feel human.

We handle the whole job from Braintree, Essex. One team, one fixed quote and a character you can reuse everywhere.

DesignCharacters drawn around your brand, not a template.
ScriptA story written around the message you need to land.
AnimationVoiceover, music and every format, delivered by one team.
Two flat-style characters on screen in After Effects with the keyframe timeline underneath
Character design

Character animation
designed for your brand.

Every character starts with a design. We shape the look, personality and voice so the character feels like yours.

You approve the design and a storyboard before any animation begins.

  • Design and storyboard approved first
  • Colours matched to your brand
  • 2D or 3D to suit the story
  • Reusable in later videos
See explainer videos →
The work

Characters we’ve brought to life.

The research

Why animated stories land.

96%

of people have watched an explainer video to learn more about a product or service.

Source: Wyzowl, State of Video Marketing 2026
93%

of video marketers say video has helped increase brand awareness.

Source: Wyzowl, State of Video Marketing 2026
85%

of people have been convinced to buy a product or service by watching a video.

Source: Wyzowl, State of Video Marketing 2026
A cartoon toaster and kettle with faces in a Christmas kitchen
Characters from anything

Even a toaster can be
a star.

A character can be a person, a creature or an appliance. For iWarranty, a toaster and a kettle starred in a 60 second Christmas cartoon.

If it has a face and a reason to care, it can carry your message.

  • People, animals and objects
  • Scripts built around your message
  • Voiceover and music included
  • Cut downs for social media
See seasonal campaign videos →
A hero with a cape

A plumber who saves the day.

For Herofix, a video call plumbing service, we created a caped plumber hero and told the whole service in 72 seconds.

A character animation open in After Effects on a monitor, with the keyframe timeline underneath
2D and 3D

Character animation in
2D, 3D or both.

Some stories suit a clean flat style. Others need depth, light and texture. We animate in both, and pair characters with motion graphics when the product needs showing too.

You get landscape and vertical versions.

  • Storyboard approved before animation
  • Lip sync and expressive movement
  • Landscape and vertical versions
  • Shared review links for comments
See motion graphics →
More characters

Every style, one team.

More character work. Tap a video to play it with sound.

Case study

Three characters, one app.

How it works

From sketch
to screen.

01

Concept and script

We pitch the idea and write the script.

02

Character design

You approve each character’s look.

03

Storyboard

Every scene is drawn out for approval.

04

Animate and deliver

Animation, voiceover, music and every format.

Google reviews

What clients say about our animation.

★★★★★

“A very professional company, delivering a high quality product in good time. Animated videos and social content we're extremely happy with.”

SO
Soner OsmanHerofix
★★★★★

“Complicated industry-specific animated videos in a rushed time-frame. High quality, on-brand and cohesive. A big thank you from AC.”

EC
Ellishia ChardAutomation Consultants
★★★★★

“An excellent animation for my Wills campaign for Haven House Children's Hospice. Easy to work with, quick turnaround, great results.”

TA
Teena AntoniouHaven House Hospice
★★★★★

“An imaginative and funny video animation to launch my invention. My grandchildren think it's 'awesome'.”

EL
Eric Lowe
★★★★★

“Great team and service for a reasonable price. A fantastic patient-led explainer animation that captured exactly what we wanted. Highly recommend.”

LW
Lisa Wilson
★★★★★

“A great animation and product for my small business, a creative spin on my original idea. It's already brought more customers in. Couldn't recommend more!”

L
LucySmall business owner
★★★★★ 5.0 from 38 Google reviews
Questions

Before you book.

The things people ask us first.

What is character animation?

It’s animation built around designed characters who act out a story. Instead of showing a product, you show someone using it, struggling without it or celebrating after it.

How much does character animation cost?

Projects start from £750. You get a fixed quote before we start, based on the length, the number of characters and the style, 2D or 3D.

How long does a character animation take?

It depends on the length, the number of characters and the style. Script, design and storyboard are each approved before animation starts, so the schedule stays predictable. Your quote includes a timeline.

Do you design the characters as well?

Yes. We design them from scratch to suit your brand, or animate characters you already have. You see sketches and approve the look first.

Is character animation better than an explainer video?

They work together. Many of our explainers use a character to carry the story. To show how something works, we can add motion graphics.

Can you make character animation for businesses outside Essex?

Yes. We’re based in Braintree, Essex, and work with clients across the UK. You get review links at every stage. See our animation services.

Work with The Sequence

Give your brand a face.

Book a free 20 minute call with Sam. Tell him what you want to say and you’ll get a fixed quote.

Free, no obligation. A 20 minute call with Sam. We’ll reply within 1 working day and never share your details.