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Google Ads

Google Ads
management that converts.

We set up and manage your Google Ads, then send every click to a page and a video built to turn it into an enquiry.

See the work
Assured Heating video answering a common customer questionAssured Heating · landing page video
Why it works

Google Ads management is more than clicks.

Google Ads management only pays when the click lands somewhere that convinces. We build the campaign, write the ads, then make the video and landing page they point to.

You get one team for strategy, ads, video and page, so nothing is lost between agencies. Everything sits in your own account and your ad budget goes straight to Google.

Your accountYou own it and see every pound of spend.
One teamAds, video and landing page under one roof.
Plain numbersSpend, enquiries and cost per enquiry, clearly reported.
The work

Videos made for ads and landing pages.

A producer shows the interviewee the script on a tablet beside the camera on a tripod
Setup

Set up right,
from the first audit.

Most wasted spend starts at setup. We audit your market and competitors, then agree a monthly budget and the enquiries that make it worthwhile.

Campaigns are built around the searches your customers really use, with every call and form tracked.

  • Keyword research for your market
  • Campaigns split by service
  • Call and form tracking
  • Negative keywords from day 1
See our web design →
The research

What marketers say video does.

82%

of video marketers say video has helped keep visitors on their website longer.

Source: Wyzowl, State of Video Marketing 2026
85%

of video marketers say video has helped them generate leads.

Source: Wyzowl, State of Video Marketing 2026
83%

of video marketers say video has directly increased sales.

Source: Wyzowl, State of Video Marketing 2026
Camera and monitor on a tripod with a light, the presenter at a kitchen island in a showroom
Landing pages

Landing pages
that convert.

A click is only worth paying for if the page closes it. We pair each campaign with a focused page and a short video that answers the question behind the search.

Our work for Assured Heating and CEK Kitchens shows it. Read the Assured Heating case study or see how we build a landing page around one.

  • One page per service
  • Video above the fold
  • Clear call to action
  • Fast on mobile
See ad video production →
More videos

Videos that answer the search.

More videos for pages and ads. Tap one to play it with sound.

Sam seated on a sofa framing a shot with a camera, shotgun mic and monitor
Ongoing management

Managed every week,
never set and forgotten.

We check search terms, trim waste and test new ads every week. Fresh video, shot by us, keeps your ads from going stale.

Each month a plain report shows spend, enquiries and cost per enquiry, with what we change next. One contact answers every question.

  • Weekly search term review
  • New ad copy tested
  • Fresh video for ads
  • Plain reports, one contact
See video production →
How it works

From audit to
live campaign.

01

Audit and plan

We review your market, keywords and budget, and agree what an enquiry is worth.

02

Build and launch

Campaigns, ads, tracking and landing pages, all in your own account.

03

Manage every week

Search terms, bids and ad copy reviewed on a fixed rhythm.

04

Report plainly

Spend, enquiries and cost per enquiry in a report anyone can read.

Google reviews

What clients say about working with us.

★★★★★

“We've hit 3.2 million views on TikTok. Lots of inquiries, lots of engagement from football fans, exactly the people we wanted to reach.”

RP
Rob PerkinsFootball Law
★★★★★

“We've seen +8,000 follow our TikTok in 6 months.”

MC
Mel CookeFootball Law
★★★★★

“In two months I signed a £2.5k client from a single social post. Engagement through the roof, enquiries doubled, hired a full-time employee to keep up.”

SC
Sasha CoreSasha Core Beauty
★★★★★

“They built EE Wood a new website then managed our social. One short organic video hit 3.5k views. Highly recommend Sam and his team.”

RC
Rafal CzerwiakEE Wood
★★★★★

“Fantastic marketing agency and a friendly team you can trust to handle your social media, marketing and online presence!”

KG
Ken Green
★★★★★

“A great experience working with Sam and his team, we can't wait to start promoting our brand-new video. Many thanks!”

H
HawkesworthAppliance Testing
★★★★★ 5.0 from 38 Google reviews
Questions

Before you book.

The things people ask us first.

What does Google Ads management include?

Account setup, keyword research, ad writing, conversion tracking, landing page advice and weekly management. You own the account and get a fixed quote before we start.

How much does Google Ads management cost?

It depends on your market and ad spend. You get a fixed quote for our management before we start. Your ad budget is separate and goes straight to Google.

How long before Google Ads brings enquiries?

It depends on your market and budget. The first few weeks are for learning which searches and ads work, then we tighten spend and shift budget to what brings enquiries. You see the numbers in every report.

Do I need a landing page for Google Ads?

Yes. A page built for one search gives visitors a clear next step, where a homepage has to serve everyone. Our landing pages and web design service build them.

Can video improve my Google Ads results?

It can help. In Wyzowl's 2026 survey, 82% of video marketers said video kept visitors on their website longer. A short video on the landing page answers doubts before they call. See our ad video production.

Do you manage Google Ads outside Essex?

Yes. We are based in Braintree, Essex, and manage campaigns for businesses across the UK. We also run social media marketing.

Work with The Sequence

Get more from every click.

Book a free 20 minute call with Sam. Tell him what you sell and you will get a fixed quote.

Free, no obligation. A 20 minute call with Sam. We’ll reply within 1 working day and never share your details.