Service Agreement.

Originally effective 13 November 2017 · Last updated June 2026

These terms and conditions (the "Conditions") govern the supply of services by The Sequence Agency Ltd to you. By ordering any of our Services, you agree to be legally bound by these Conditions. In these Conditions, "Business Day" means a day other than a Saturday, Sunday or public holiday in England when banks in London are open; "Event Outside Our Control" has the meaning given in clause 14; "Services" means the services set out in your Order that we agree to supply; and "Contract" means your order and our Confirmation Notice together with these Conditions.

1. About us

The Sequence Agency Ltd is a limited company registered in England and Wales (company number 09638368), with its registered office at Bakers Lane, Black Notley, Braintree, Essex, CM77 8QS. Our VAT number is GB 218328217. You can contact us on 01376 780005 or at hello@thesequence.co.uk.

2. Eligibility to purchase

To order Services you must be at least 18 years old. We accept orders from individuals and from corporate entities.

3. Price

Prices are quoted in pounds sterling (GBP). Unless otherwise stated, prices include VAT for UK-based clients. The price for your Services will be set out in your Order or quotation.

4. Payment

We accept payment by debit/credit card, bank transfer, and GoCardless, on a pre-pay basis. Some Services require 50% payment in advance, with the balance due on receipt of invoice. You must pay each invoice within 30 days of its date unless otherwise specified in your Order.

5. Interest

You must pay interest on any overdue amounts at 8% a year above the base lending rate of Barclays Bank plc from time to time, except (a) during a good-faith dispute about an invoice that you have notified to us promptly, or (b) where we are obliged to re-perform Services, until that re-performance is complete.

6. Order process and formation of contract

All orders are subject to acceptance and availability. Your order is an offer to buy the Services. Our acknowledgement of your order does not amount to acceptance. A Contract is formed only when we send you a "Confirmation Notice" — an email confirming that we will provide the requested Services. If we are unable to supply the Services (for example because of workload, the unavailability of key staff, or an Event Outside Our Control), we will let you know and refund any sums you have paid. We may revise these Conditions where required by changes in law or regulation, in payment methods, or in applicable VAT, giving you written notice before the affected Services are performed.

7. Performance of the Services

We will perform the Services at the location and by the methods we specify, and will confirm estimated start and completion dates when we accept your order. You agree to (a) provide us with access to any premises on the agreed dates, and (b) provide complete and accurate information by the deadlines we request. If you do not, you will be responsible for any additional costs we reasonably incur, and we may suspend the Services or terminate the Contract. Any intellectual property we create remains ours where you are in breach of contract.

8. Service problems

If the Services do not conform to the Contract because of inadequate care or skill, please tell us promptly. Where we repeat performance of the Services to fix the problem, we will do so at our own cost and as soon as reasonably practicable. This does not affect your statutory rights.

9. Intellectual property

Final works. On completion of the Services, and expressly conditional on payment in full of all fees, expenses and costs due, we assign to you our copyright in the final deliverables ("Final Works").

Trademarks. You are solely responsible for trademark clearance, and you indemnify us against infringement claims arising from your content or instructions.

Your content. Content you supply remains yours. You grant us a non-exclusive, non-transferable licence to use, reproduce, modify, display and publish it for the purpose of performing the Services.

Third-party materials. Where the Final Works incorporate third-party materials that require a licence, we will identify them; you are responsible for obtaining those licences and indemnify us against related claims.

Reserved rights. We retain all rights in our preliminary works, working files, original artwork and the tools, methods and know-how we use ("Agency Tools"). You receive a non-exclusive, non-transferable licence to use the Agency Tools only as incorporated in the Final Works. We may showcase the work in our portfolio.

10. Cancelling your contract

Before the Confirmation Notice you may cancel at any time by telephone (01376 780005), email (hello@thesequence.co.uk) or post.

After the Confirmation Notice, where you are a consumer you have 14 days (the "Cancellation Period") to cancel. If you ask us to begin the Services within that period, you acknowledge that you will lose the right to cancel once the Services have been fully performed. If work has begun, you must pay for the work completed up to the point you notify us of cancellation.

Refunds. Where you are entitled to cancel, we will refund the balance you have paid after deducting the value of the Services supplied up to cancellation (and any VAT on that value), within 14 days, using your original payment method.

Exceptions. The right to cancel does not apply to bespoke or personalised Services, or to Services whose price depends on fluctuations in financial markets outside our control.

11. Complaints

If you have a complaint about the Services, please contact us on 01376 780005, at hello@thesequence.co.uk, or by post to Bakers Lane, Black Notley, Braintree, Essex, CM77 8QS. We aim to resolve complaints quickly and fairly.

12. Liability and indemnity

We have a duty to supply Services that conform to the Contract, carried out with reasonable care and skill. We do not exclude or limit our liability where it would be unlawful to do so — including for death or personal injury caused by our negligence, or for fraud or fraudulent misrepresentation. We are responsible for foreseeable loss or damage you suffer as a result of our breach of the Contract or failure to use reasonable care and skill. We are not liable for any business losses, including loss of profits, contracts, business opportunities, management time or data, where you use the Services for a business purpose. We are not responsible for delays where we have asked you for information necessary to perform the Services and you have not provided it.

13. Our right to terminate

We may terminate the Contract by writing to you if you fail to make any payment when due and still do not pay within 14 days of our reminding you that payment is due.

14. Events outside our control

We are not responsible for delays or failures in performing our obligations resulting from any act, event, omission, failure or accident outside our reasonable control. We will minimise any delay, notify you promptly, and our obligations will be suspended for the period the Event Outside Our Control continues. You may terminate the Contract and receive a refund for undelivered Services where such an event prevents performance.

15. Your personal data

We process your personal data in order to provide the Services, take payment, carry out identity and fraud-prevention checks, and (where you have not opted out) tell you about similar services. We do so in accordance with UK data protection law (the UK GDPR and the Data Protection Act 2018) and our Privacy Policy.

16. Third-party rights

A person who is not a party to the Contract has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any of its terms, except that our affiliates, directors, employees and representatives may rely on the limitations of liability in clause 12.

17. Resolving disputes

We will always try to resolve any dispute with you quickly and informally. If we cannot resolve it, you may wish to take independent advice, and the dispute may be referred to an alternative dispute resolution provider by agreement. Nothing in this clause affects your right to bring proceedings in court.

18. Other important terms

We may change our website domain, Services, prices, specifications and availability. If any provision of these Conditions is found to be invalid, the remaining provisions continue in force. All Contracts are conducted in English. A failure or delay by us in enforcing a right is not a waiver of that right, and waiving a default does not waive any later default.

19. Governing law and jurisdiction

These Conditions and the Contract are governed by the laws of England and Wales, and you may bring legal proceedings in respect of the Services in the courts of England and Wales.