A City coach who’d never faced a camera.
Liz Flavell is the brand, no logo, no team, no product to hide behind. Deep credibility, zero marketing, and a real fear of going wooden on camera. Our job: turn one expert’s voice into video that sounds exactly like her.
No website. No sales calls. No scripts. For ten years, almost every client came from one thing: recommendation.
Liz Flavell is a recruitment performance coach with 23 years in the City. One of the highest-billing recruiters of her generation. And she had never once spoken to a camera.
With a coach, that’s the whole challenge. The person is the product, so the offer rests on her being watchable, and unmistakably herself, on screen.
So we shot her in her own City, in jeans, with bullet-point cues instead of scripts. Every video built around solving other people’s problems, not bragging about hers.
We didn’t just film her. We built the engine.
A voice system, not just videos
We locked her own Verdict → Insights → Principle → Wisdom structure and a banned-word list (no motivation, mindset or manifesting), so every post sounds unmistakably like her.
A first-timer, made natural on camera
Bullet-point cues instead of scripts, real City settings over a studio, and patient reshoots, her brand intro took around 25 takes before it clicked.
Formats built for a coach
A phone-in-shot “DM reaction” format that bottles how recruiters really stop her in the street, plus whiteboard Q&A and walk-and-talks past Liverpool Street, Bank and the Gherkin.
Three platforms, one engine
Short-form Reels three times a week, repurposed to LinkedIn for recruitment leaders and TikTok for reach, scheduled and managed for her.
Follower ads for reach
An Instagram follower campaign aimed at solo recruiters, putting her in front of the right people while the organic content did the convincing.
The whole stack handled
From LinkedIn profile work to getting her set up on TikTok, a full marketing department for an expert with no team.
“Then it exploded.”
Liz Flavell, on what happened next
An expert who hates marketing, made visible.
From a standing start, never on camera, no marketing at all, to a content engine that grew her following by 148% and filled a waiting list.
Watched · By the right people
Her first-ever video pulled 91 likes, 15 comments and 3,561 impressions, far above what we see on most accounts. Her content has since passed 156,000 views at an engagement rate north of 6%, with LinkedIn adding around 42,000 impressions on top.
Braver · On camera
Liz went from dreading watching herself back to, in her words, “getting braver, even able to look at them when you post them.” For a personal brand, turning the expert into confident on-screen talent is the result.
Trusted · By her own network
Her clients started messaging to praise content she hadn’t lifted a finger to make, and one of them hired us for training off the back of it. As Liz put it: “It’s lovely you’re here to help me find work, but I’ve actually found you work.”
Straight from the client.
“It’s been incredible, Sam. For a woman who did no advertising, a secret to the industry, all word of mouth, suddenly I’ve got people coming directly to me. It’s been absolutely phenomenal.”
“I’ve got people coming directly to me now, to the point we’ve got a waiting list.”
On the demand“They signed me because of the constant videos coming up on their feeds. Four years we’d been in talks, and here we are, I’m about to join their board.”
On a real win“Back in December I had no marketing presence, no Instagram, no following whatsoever. Then it exploded.”
On the before & after“You’ve brought me to the view of so many people. You’ve done an absolutely incredible job.”
On the workThe agency for coaches.
For a coach, the person is the product, no logo, no team, no catalogue to hide behind. We take a credible expert who’d rather not sell themselves and build the entire visible side of their brand: the voice, the on-camera confidence, the content engine, the inbound. Liz is the proof it works from a standing start.
Start your case studyAre you the expert who hates marketing?
Book a free 20-minute call. If you've got real expertise but freeze at the thought of being on camera, or just have no system putting your voice in front of people, I'll show you how we'd build one, and give you a clear monthly price.