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Liz Flavell

Recruitment performance coach · City of London

A City coach
who had never
faced a camera.

Liz Flavell had 23 years in the City and every client came by word of mouth. We built her video, her social media and her ads, and now she keeps a waiting list.

A montage of our video work for Liz Flavell

Liz Flavell · highlights

ClientLiz Flavell

WhereCity of London

What we didVideo · Social · Ads · Website

£2,700

Booked from £145 of Instagram ad spend

+148%

Follower growth, all of them relevant

157k

Views since we started

The bookings are in Liz’s own messages to us, Apr to May 2026, against £145 of ad spend. Followers and views are from our Rella analytics.

The brief

23 years in the City.
Never once on camera.

Liz coaches recruiters and the people who lead them. Her name travelled by word of mouth and she had done no advertising. With a coach the person is the product, so the brief was simple: get her watched, and keep her sounding exactly like herself.

In Liz’s words

“Suddenly, I’ve got people now coming directly to me. I mean, it’s been absolutely phenomenal. And to a point now that we’ve got a waiting list.”

Liz FlavellRecruitment performance coach · from her review call with Sam

On camera

Hear it from Liz.

Liz on her 6 month review call. Choose a line to hear it in her words.

What we did

One team for the video,
the posting and the ads.

We started with a social media plan in November 2025, then shot her on location in the City. From there we ran her posting, her Instagram ads and, later, her website.

01

Shoot days in her own City

Real locations instead of a studio. Liz said of her first shoot with us: “We’ve probably recorded about 35 videos.” For someone who had never done it before, she called it “great fun”.

02

Videos that sound like her

Every video is built around the problems her clients have, in her own no-nonsense voice. Liz on the result: “I think you’ve captured my personality.”

03

Posted for her, across platforms

Planned and posted across Instagram, LinkedIn and TikTok. One of her early posts earned 91 likes, 15 comments and 3,561 impressions. Liz went from dreading watching herself back to “getting braver”.

04

An Instagram ad that brings clients

A follower ad aimed at the recruiters she coaches. It brought new clients within weeks: 2 days booked with the first, then another, for £145 of spend by mid May.

05

A website with a waiting list

A site at lizflavell.co.uk built around one clear step: join the waiting list, or see if you are right for each other.

lizflavell.co.uk

The Liz Flavell website homepage on desktop: Behaviour. Standards. Billings.

9:41

The Liz Flavell website on a phone

The website

A site built
around her voice.

Her video at the topThe 48 second brand video plays first, so a visitor meets Liz before they read a word.
One clear next stepJoin the waiting list, or see if you are right for each other. Six private places, no card, no deposit.
Pages for solo recruiters and for businessesEach audience has its own page, written for the search terms they actually use.
Waitlist that worksSign ups go straight into a database we set up, so every one is stored.

The work

From the City to the feed.

Liz on camera, the videos we made for her and the days behind them. Tap a video to play it with sound.

Liz Flavell delivering a captioned video to camera in the City of London

The camera set up for a Liz Flavell shoot

Sam and Liz preparing for a shoot in an office

The Royal Exchange in the City of London, where we recorded with Liz

Shoot day

“For someone that’s never done anything like this before, I think it’s gone well.”

Liz Flavell · Shoot day

Along the way

What Liz sent us.

Straight from our project chat.

LLizApr 2026 · first client from the ad

2 Days booked with one new client so far !! 👏 £1350 x 2.

LLizMay 2026 · the ad

Still good return from the ad !

LLizSep 2026 · new website

Wow it’s amazing !!

About the project

A little more detail.

What went into the work, and where to find out more.

What did The Sequence handle for Liz Flavell?

A social media plan, shoot days in the City, the editing and posting of her videos across Instagram, LinkedIn and TikTok, an Instagram follower ad, and her website at lizflavell.co.uk.

What changed for Liz?

Her followers grew 148% and her content passed 156,000 views. From an Instagram ad with £145 of spend, she told us she had booked 2 days with a new client at £1,350 a day, with another client in her pipeline. On her review call she said people were coming directly to her, to the point that she has a waiting list.

Can this work for a coach who hates being on camera?

Liz had never done it before. She told us: “For someone that’s never done anything like this before, I think it’s gone well.” See our social media management and video production, or book a call with Sam below.

Work with The Sequence

You do what you do best.
We’ll take care of the content.

Book a free 20 minute call. Tell Sam about your business and he’ll show you what we’d do, with a clear monthly price.