Video for
tech companies.
Explainers, app promos and product demos for software, SaaS, apps and tech hardware. We make what you build easy to understand in seconds.
See the work
AppFox · promoIf they can’t see it,
they won’t buy it.
Software has no shelf to sit on. Video for tech companies has to show what the product does and why it matters, in seconds.
We write, animate and shoot it from Braintree, Essex, for software firms, SaaS teams, app makers and hardware businesses across the UK.
Explain the product
in 60 seconds.
Most software is hard to describe and easy to demonstrate. We turn features into a clear story, scripted for the buyer, not the engineer.
Use it on your homepage, in your app store listing and in sales emails.
- Scripted and storyboarded for you
- Animation for what you can’t shoot
- Screen capture and interface motion
- Landscape and vertical versions
Tech videos we’ve made.
Why tech video converts.
of people have watched an explainer video to learn more about a product or service.
Source: Wyzowl, State of Video Marketing 2026of people have bought or downloaded an app after watching an app demo video.
Source: Wyzowl, State of Video Marketing 2026of video marketers say video has helped them reduce support queries.
Source: Wyzowl, State of Video Marketing 2026
Show the product
doing the job.
A product demo walks a buyer through the real thing. We shoot or animate each step and keep the pace tight.
Your sales team sends it before a call. Your support team sends it after.
- Feature launches and releases
- Onboarding and tutorials
- Webinar and event teasers
- Captions on every cut
Software, apps and hardware.
More work for tech clients. Tap a video to play it with sound.
Hardware is better
seen working.
For hardware firms we mix studio product shots, on site photography and animation of what is inside the box.
We have shot product, stands and data hall installs for PowerLoad, and drone and animated explainers for Urmet.
- Studio and on site product shots
- Animation of internal parts
- Trade show and event video
- Website hero loops
From brief
to launch.
Brief and script
We learn the product and write for your buyer.
Storyboard
Every scene is signed off before production.
Shoot or animate
Live action, animation or both, in your brand.
Every version
The master plus cut downs for web, ads and social.
What tech clients say about us.
“Complicated industry-specific animated videos in a rushed time-frame. High quality, on-brand and cohesive. A big thank you from AC.”
“Outstanding in producing Excelerated Apps' promotional video. Creative, efficient and on time. Recommend to any organisation.”
“So impressed, Sam went above and beyond and instantly grasped a complicated concept. Great value for money, very high quality. Highly recommend.”
“We loved working with Sam and the team. They took the time to fully understand the project. Professional, creative and ambitious, look no further.”
“Brilliant at what they do, they listen to your brief and turn around high quality videos quickly. They make it so easy.”
“Fantastic in producing MoveGroove's new promo video, couldn't be happier. A great job, we won't hesitate to use again.”
Before you book.
The things people ask us first.
How much does a video for a tech company cost?
Projects start from £750. You get a fixed quote before we start, based on length, animation and any shoot days. Larger campaigns are quoted the same way.
What video does a SaaS company need first?
Usually a 60 to 90 second explainer for your homepage. Then add product demo videos for features and onboarding.
Can you explain complicated software simply?
Yes. We have done it for compliance software, Jira apps and data centre hardware. We storyboard first, and your team reviews the script and storyboard, so nothing technical gets lost.
Should a tech video be animated or shot?
Animated for software and ideas. Shot for hardware, people and places. Many projects mix both, like our animation work.
Do you make training and onboarding videos?
Yes. See our software tutorial videos and onboarding videos for customers and staff.
Do you work with tech companies outside Essex?
Yes. We’re based in Braintree, Essex, and work with tech companies across the UK. Most animation projects run fully remotely.
Make your tech easy to buy.
Book a free 20 minute call with Sam. Tell him what you build and you’ll get a fixed quote.