Last updated: October 2026
1. What cookies are
Cookies are small text files placed on your device when you visit a website. "Similar technologies" (such as pixels and local storage) work in much the same way. They let a site remember your actions and preferences, and let us — and our partners — understand how the site is used and measure our advertising.
2. You're in control
Our analytics and advertising tools switch on when you arrive and set cookies straight away. The first time you visit, a notice tells you this and gives you a Switch off button. If you use it, we stop those tools, delete the cookies they set and remember your choice on later visits. The site works the same either way.
You can change your mind at any time:
You can also block or delete cookies through your browser settings, and opt out of interest-based advertising at youronlinechoices.com. If you block cookies, some parts of the site may not work as intended.
3. The cookies and tools we use
Essential items (remembering your cookie choice, and keeping the site secure) are always on. Everything else below runs when you arrive, unless you switch it off:
| Tool | Provider | Purpose | Type |
|---|---|---|---|
| Cookie preference | The Sequence (this site) | Remembers your cookie choice | Essential |
| Visitor journey | The Sequence (this site) | An anonymous ID that records the pages you view and videos you watch here, linked to your enquiry if you send one | Analytics |
| Google Analytics 4 | Measures how the site is used so we can improve it | Analytics | |
| Google Ads | Measures ad performance and builds remarketing audiences | Advertising | |
| Meta Pixel & Conversions API | Meta | Measures our Facebook/Instagram advertising and builds audiences | Advertising |
| Microsoft Clarity | Microsoft | Aggregated heatmaps and session analytics to improve usability | Analytics |
| Preferred sources button | Lets you add this site as a preferred source in Google Search. Loads when you scroll to the footer | Functional |
These third parties set their own cookies and act as independent controllers or our processors, as the case may be. You can read more in their own policies — for example Google (policies.google.com), Meta (facebook.com/policies/cookies) and Microsoft (privacy.microsoft.com).
4. How this links to your data
The data collected through these cookies is covered by our Privacy Policy, which explains your rights and how to contact us.
5. Changes to this policy
We may update this policy as the tools we use change. When we do, we'll update the "last updated" date above.
6. Contact
Questions about cookies? Email hello@thesequence.co.uk.