Video sales letters
that convert.
A video sales letter is a longer video that sits at the top of a landing page and makes the whole case for your offer. We write it, shoot or animate it, and build it to lead to one action.
See the work
Fluid · video sales letterA video sales letter
does the selling.
A video sales letter (VSL) is a sales pitch in video form. It runs 2 to 5 minutes and opens on a problem your buyer recognises.
It shows how you solve it and ends on one clear next step. Put it at the top of a landing page and visitors get the full argument before they scroll.
A presenter, a prompter,
a script.
We script your video sales letter around your offer, then shoot it with a teleprompter. Delivery stays natural and the take count stays low.
You approve the script before anything is shot, so nothing needs reshooting afterwards.
- Script written to be spoken
- Teleprompter on the day
- Cinema camera and lighting
- Captions for sound off viewers
Sales videos we’ve made.
Shot, animated or both.
More videos that sell. Tap one to play it with sound.
One problem.
One next step.
Every video sales letter follows one shape: the problem, what it costs, your answer, proof, then a single call to action.
It also qualifies, so people who book a call already understand your offer.
- Opens on the buyer’s problem
- Proof that backs the claim
- One clear call to action
- Shorter cut for ads and email
Why sales video works.
of people have been convinced to buy a product or service by watching a video.
Source: Wyzowl, State of Video Marketing 2026of video marketers say video has helped them generate leads.
Source: Wyzowl, State of Video Marketing 2026of video marketers say video has increased understanding of their product or service.
Source: Wyzowl, State of Video Marketing 2026From offer
to live page.
Offer and angle
Who it’s for, the problem and the one action.
Script
Written to be spoken, approved by you line by line.
Shoot or animate
A presenter to camera, or animation for ideas.
Cut and handover
Master, shorter cuts and captions, ready to publish.
On location
or in the studio.
We’re based in Braintree, Essex, and shoot across the UK. Your office, your site or a set up of ours.
Every video sales letter is graded, mixed, captioned and delivered in the sizes you need.
- Shot at your site or ours
- Small, quick crew
- Graded, mixed and captioned
- Review the video online
What clients say about our videos.
“A very professional company, delivering a high quality product in good time. Animated videos and social content we're extremely happy with.”
“Complicated industry-specific animated videos in a rushed time-frame. High quality, on-brand and cohesive. A big thank you from AC.”
“We loved working with Sam and the team. They took the time to fully understand the project. Professional, creative and ambitious, look no further.”
“So impressed, Sam went above and beyond and instantly grasped a complicated concept. Great value for money, very high quality. Highly recommend.”
“Extremely happy with our video, exactly what we wanted. Sam and the team were really helpful and professional throughout. Highly recommend.”
“A great experience working with Sam and his team, we can't wait to start promoting our brand-new video. Many thanks!”
Before you book.
The things people ask us first.
What is a video sales letter?
A video that makes your full sales case, usually 2 to 5 minutes, and leads to one action such as booking a call or buying. It replaces the long sales letter at the top of a landing page.
How long should a video sales letter be?
As long as it takes to make the case. For most services that is 2 to 3 minutes, and a complex offer can run to 5. We can cut a shorter version too. Our Fluid video sales letter runs 2 minutes 33.
Does a video sales letter work better than a promo?
They do different jobs. A promo video introduces your brand. A video sales letter argues for one offer and asks for the action.
Should it be a presenter or animated?
A presenter works when your people are the reason to buy. Animation suits software and ideas that are hard to show. See our explainer videos. You approve every script first.
How much does a video sales letter cost?
Projects start from £750. You get a fixed quote before we start, based on length, shoot days and animation.
Do you build the landing page too?
Yes. We design and build landing pages around the video, so the page and the pitch work together.
Put your pitch on video.
Book a free 20 minute call with Sam. Tell him what you’re selling and you’ll get a fixed quote.