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The one video every business should have in 2026

If I had to pick just one video every service business should have, it’d be a client testimonial. Not a flashy promo — a real customer talking about what you actually did for them.

By Sam Martin · The Sequence · Updated June 2026

If I had to pick one video every service business should have in 2026, it’d be a client testimonial. Not a flashy promo, not a montage with nice music — just a real customer on camera talking about what you actually did for them.

Why it works so well

The reason’s simple. People already expect you to say you’re good — that’s normal, and it doesn’t really do anything. Of course you’re going to say nice things about your own business. What actually lands is hearing it from someone who’s been through it: someone who had a problem, hired you, and came out the other side thinking “yeah, that was worth it”.

People believe people

That hits far harder, because it’s not you trying to prove a point. It’s someone who used the service, got the result, and is basically saying “this is what happened for me”. That’s the bit people believe — because they can picture themselves in that person’s shoes.

Keep it real, not fancy

So if you only make one video next year, make it that: a client talking about what you did for them. Nothing fancy. Just honest, real, and far more believable than anything you could say yourself.

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