The one video every business should have in 2026
If I had to pick just one video every service business should have, it would be a client testimonial. Not a flashy promo, a real customer talking about what you actually did for them.
Part of the guide: Video marketing for service businesses
If I had to pick one video every service business should have in 2026, it would be a client testimonial. Not a flashy promo, not a montage with nice music. Just a real customer on camera talking about what you actually did for them. People already expect you to say you are good, so it lands flat. Proof beats promises. People believe a customer, not you.
Based on Sam Martin's recommendation to Sequence clients for 2026, as of July 2026.
Proof beats promises. People believe a customer, not you.
If I had to pick one video every service business should have in 2026, it would be a client testimonial. Not a flashy promo, not a montage with nice music. Just a real customer on camera talking about what you actually did for them.
Why do client testimonial videos work so well?
Because people already expect you to say you are good. That is normal, and it does not really do anything, because of course you are going to say nice things about your own business. What actually lands is hearing it from someone who has been through it. Someone who had a problem, hired you, and came out the other side thinking yeah, that was worth it.
Why do people believe a customer more than the business?
Because it is not you trying to prove a point. It is someone who used the service, got the result, and is basically saying this is what happened for me. That is the bit people believe, because they can picture themselves in that person's shoes. Proof beats promises. People believe a customer, not you.
Does a testimonial video need to look expensive?
No. Nothing fancy. Just a client talking about what you did for them: honest, real, and far more believable than anything you could say yourself. It does not need a montage or nice music to do its job. If you only make one video next year, make it that, a real customer describing what actually happened for them.
Frequently asked questions
What is the most important video for a business?
A real client testimonial. A genuine customer talking about the result you got them builds more trust than any promo, because people believe other customers far more than your own claims.
Do testimonial videos actually work?
Yes. Proof beats promises. A real customer sharing their experience lets prospects picture the same result for themselves, which makes them far more likely to enquire.
What makes a good testimonial video?
Keep it real, not flashy. A customer explaining the problem they had, why they chose you, and the result they got is more convincing than music and slick edits.
How do I get clients to record a testimonial?
Ask happy clients soon after a good result, keep it short and low pressure, and guide them with a few simple questions. We film and direct it so they just turn up.
Want a testimonial video that does your selling for you? Let us book it in.
Book a free 20-min call