Over 1 million views for a Braintree alloy-wheel firm.
Alloy Logic do brilliant, satisfying work — mobile diamond-cutting that brings tired alloys back to life. Almost nobody local knew about it. We changed that.
Alloy Logic — a Braintree, Essex alloy-wheel repair and refurbishment company, known for an innovative mobile diamond-cutting service that does precision repairs on-site, in any weather.
Despite genuinely standout work, Alloy Logic struggled to stand out in a competitive automotive market. They needed a social presence that showed the quality of the work — and put it in front of local people who needed it. We built one. The hook that travelled? The before-and-after reveal — kerbed, tired alloy to factory-fresh — landed in the first second of the clip.
The challenge.
Brilliant service, almost no brand recognition. The work — precision diamond-cutting, often inside the confines of their repair van — is exactly the kind of satisfying, watchable content that does well on social. But none of it was being captured or shared.
They needed visually-engaging content tailored to TikTok, Instagram and Facebook that showed the craft, built trust, and brought local customers in — without a big budget.
- On-site content sessionsWe filmed the real work — the diamond-cutting process, even inside the van — using natural light and wide lenses to make the most of a tight space.
- Before-and-after transformationsThe shots that make people stop scrolling and book — kerbed-and-scuffed to factory-fresh.
- Trend-led short-formReels and TikToks cut to trending audio, plus educational and time-lapse clips that explain the service.
- Edited for the platformA cohesive visual style and consistent branding across every platform, with light paid support on Facebook.
A quiet local trade, seen by millions.
Over a million views across TikTok, Instagram and Facebook from short-form video built around the diamond-cutting service.
A single clip went past 660,000 views — putting Alloy Logic in front of a far wider audience than local advertising ever could.
Strong follower growth on Instagram and TikTok, and a noticeable lift in new local customer enquiries.
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