Over 1 million views for a Braintree alloy-wheel firm.
Alloy Logic do brilliant, satisfying work, mobile diamond-cutting that brings tired alloys back to life. Almost nobody local knew about it. We changed that.
Alloy Logic, a Braintree, Essex alloy-wheel repair and refurbishment company, known for an innovative mobile diamond-cutting service that does precision repairs on-site, in any weather.
Despite genuinely standout work, Alloy Logic struggled to stand out in a competitive automotive market. They needed a social presence that showed the quality of the work, and put it in front of local people who needed it. We built one. The hook that travelled? The before-and-after reveal, kerbed, tired alloy to factory-fresh, landed in the first second of the clip.
The challenge.
Brilliant service, almost no brand recognition. The work, precision diamond-cutting, often inside the confines of their repair van, is exactly the kind of satisfying, watchable content that does well on social. But none of it was being captured or shared.
They needed visually-engaging content tailored to TikTok, Instagram and Facebook that showed the craft, built trust, and brought local customers in, without a big budget.
- On-site content sessionsWe filmed the real work, the diamond-cutting process, even inside the van, using natural light and wide lenses to make the most of a tight space.
- Before-and-after transformationsThe shots that make people stop scrolling and book, kerbed-and-scuffed to factory-fresh.
- Trend-led short-formReels and TikToks cut to trending audio, plus educational and time-lapse clips that explain the service.
- Edited for the platformA cohesive visual style and consistent branding across every platform, with light paid support on Facebook.
A quiet local trade, seen by millions.
Over a million views across TikTok, Instagram and Facebook from short-form video built around the diamond-cutting service.
A single clip went past 660,000 views, putting Alloy Logic in front of a far wider audience than local advertising ever could.
Strong follower growth on Instagram and TikTok, and a noticeable lift in new local customer enquiries.
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