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Alloy Logic

Mobile alloy wheel repair · Braintree, Essex

Alloy wheel repair,
worth watching.

For 17 months we ran the social media and video for a Braintree alloy wheel firm, turning diamond cutting and spray finishing into reels people stop scrolling for.

A montage of our video work for Alloy Logic

Alloy Logic · highlights

ClientAlloy Logic

WhereBraintree, Essex

What we didContent sessions · Reels · Social management

1M+

Views across Instagram and TikTok

981k

Views on 1 reel, posted while we ran their social

17 months

Running Alloy Logic’s social media for them

Views from Alloy Logic’s public Instagram and TikTok, checked 30 Sep 2026. The 981k reel went out in Nov 2022, while we ran their social. Duration from our invoices.

The brief

Skilled work.
Nobody was watching.

Alloy Logic repairs and refinishes alloy wheels from a van, on site, using a diamond cutting lathe. It is precise, satisfying work to watch, and it was not being shown online. They wanted their channels looked after by people who would show the craft properly, and keep it coming.

What we did

The whole job on camera,
in short reels.

We started in August 2021 by refreshing their channels with their new branding. From there it was a steady rhythm of short sessions on site and reels edited to fit each platform.

01

A makeover for every channel

We took the logos and brand assets Alloy Logic sent over and rebuilt their profiles around them, so every channel looked like the same business.

02

Short content sessions on site

Hour long sessions at the workshop and on the van, shooting the real work: masking, diamond cutting, spraying, the curing lamp and the refit. The owner ran his day as normal.

03

Reels that show the whole repair

Each reel follows one wheel from scuffed and kerbed to a factory fresh finish, cut to fit Instagram, TikTok and Facebook.

04

Managed month to month

Posting, profile upkeep and new reels from each session, handled for a fixed monthly fee so the owner could stay on the tools.

The work

From the van to the feed.

Reels we made for Alloy Logic and stills from a content session on site. Tap a video to play it with sound.

The Alloy Logic van with freshly finished wheels

Spraying a wheel in the Alloy Logic booth

A repaired diamond cut alloy wheel

A finished wheel refitted to the car

A freshly sprayed gloss black and diamond cut wheel

A wheel wrapped and ready for the booth

About the project

A little more detail.

What went into the work, and where to find out more.

What did The Sequence handle for Alloy Logic?

Content sessions on site, reels edited for TikTok, Instagram and Facebook, and the day to day running of those channels, from a channel makeover in August 2021 onwards.

How long did each content session take?

About an hour per session on site, at the workshop and on the van. One session gave us the footage for a run of reels, so the owner could carry on working.

Can this work for my trade?

Any skilled work that looks good on camera suits it. See our video for trades page, our social media management, or book a call with Sam below.

Work with The Sequence

You do what you do best.
We’ll take care of the content.

Book a free 20 minute call. Tell Sam about your business and he’ll show you what we’d do, with a clear monthly price.