Social media for hospitality.
Your food looks incredible and your place has a buzz, but the people who’d love it don’t know you exist yet. We turn your dishes, your atmosphere and your team into mouth-watering short-form video, then put it in front of hungry local people, so you fill tables on the quiet nights. For restaurants, cafés, pubs and bars across Essex.
Social media and video for hospitality across Essex. Food is the most shareable content on the internet, but a great dish nobody sees doesn’t fill a table. The Sequence runs a done-for-you system, a local follower ad, a friendly first-message flow and consistent monthly video, that turns your menu and your atmosphere into bookings from hungry people nearby. Retainers from £995/month.
Posting more isn’t the answer. Distribution is, getting your content in front of the right local people, especially before the midweek and off-peak slots you most want to fill.
Make people hungry, then fill the table.
The dish hero shot, the pour, the pass at full tilt, the Friday-night buzz, that’s the content that stops the scroll and books a table. We film it so it looks irresistible, then a low-cost local ad makes sure people in your area actually see it, and the DM flow handles the “do you have a table Saturday?” questions.
You run the floor. We come in to film once a month, then handle the strategy, ads, editing, captions, scheduling and optimisation.
- Local follower adLow-cost, targeted at your ideal customers nearby.
- Friendly first-message flowA genuine opener reaches every new local follower, then you take over the chats worth having.
- Monthly videoOne session becomes four to six weeks of trust-building content.
- Managed end to endStrategy, editing, captions, scheduling and optimisation.
Three-month minimum, then rolling. Ad spend is separate and your call.
- How much content you want each month
- Number of platforms managed
- Whether we manage the ad and DM flow too
All your content, in front of the right local people.
Trust-building video, behind-the-scenes, your process and real client proof, all put in front of the local people who actually need you, through one low-cost follower ad. They see you, message you, and turn into enquiries.
One month, in five steps.
Set up the ad
A local follower ad built and targeted at your ideal customers in your area.
Film the content
One session a month, scripted in advance. We come to you and shoot it all.
Edit & schedule
Cut, captioned and scheduled out as four to six weeks of content.
Open conversations
A friendly first message reaches new followers and surfaces who’s ready to talk, you pick up the good ones.
Review & optimise
We watch the numbers and keep tuning the ad and content to do better.
£2.5k client from one post.
"In just two months I signed a £2.5k client from a single social post. Engagement through the roof, enquiries doubled, had to hire a full-time employee to keep up."
What the system actually returned.
£757 of ad spend turned into £6,760 of revenue from one ad, one DM flow and one piece of video. 100k views, 381 new local follows, 3 new clients.
Views in three months, plus 8,000+ new followers, reaching exactly the football fans they wanted.
"Real brand awareness, inquiries from the people we wanted to reach.", Rob Perkins
A £2,500 client signed from a single social post. Enquiries doubled; she hired a full-time employee to keep up.
"Engagement through the roof, enquiries doubled.", Sasha Core
We haven’t filmed a restaurant yet, so these are real results from comparable local businesses. The same local-ad-plus-video approach, pointed at hungry people near you, is exactly what we’d build to fill your tables.
Why Essex Service Businesses Stay Invisible (And What To Do About It)
Sam Martin on why so many Essex service businesses stay invisible online, and what to do about it with consistent, well-distributed short-form video.
Watch on YouTube
Meet Sam
I built this system on my own business first, before I ever sold it, a low-cost local ad, a DM flow and consistent video that runs whether you're busy or not. Hospitality is the perfect fit: the content is mouth-watering and the audience is right on your doorstep. When you book a call, you're talking to me.
Built for Essex hospitality.
Independent restaurants, cafés, coffee shops, gastropubs, bars, bakeries and street-food traders across Essex. The places that stay busy aren’t always the ones with the best food, they’re the ones people think of first when they’re deciding where to eat. Consistent, appetising local video keeps you front of mind.
We work across Braintree, Chelmsford, Colchester, Witham and the wider county, and we come to you to film, around service, not in the middle of it.
Just the video
Want filming and editing without the ads and management? See how we script, film and edit short-form video.
The Content Engine
The full done-for-you system, local ad, DM flow and monthly video, for any service business.
More results
Real numbers from Essex businesses, see the full case studies.
Hospitality social media questions.
Rated 5.0 across 34 reviews.
In two months I signed a £2.5k client from a single social post. Engagement through the roof, enquiries doubled, hired a full-time employee to keep up.
We've hit 3.2 million views on TikTok, which is a fantastic success. Lots of inquiries, lots of engagement from football fans, exactly the people we wanted to reach.
We loved working with Sam and the team. They really took the time needed to fully understand the project in its entirety. We're looking forward to continuing our work with The Sequence Agency.
I used Sam & his team for a video shoot and I cannot thank them enough. Friendly team that put you at ease and the content created is so valuable. Thanks guys.
We had a good experience working with the team at Sequence. They were able to produce some complicated industry-specific videos within a fairly rushed time-frame and we were very happy with the end result.
Sequence has been fantastic in producing our new promo video and we could not be happier with the results. All we needed to do was give some ideas and they produced a script. Overall great, we will not hesitate to use in the future.
Let’s fill those tables.
Book a free 20-minute call. Tell me about your place and the nights you most want to fill, and I'll give you a straight picture of what's missing and how to fix it, and a clear monthly price.