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Sasha Core Beauty

Skin and laser clinic · Kettering, Northamptonshire

Social media,
off Sasha’s
to-do list.

For almost 2 years we ran the content, ads and website for an award winning skin clinic, so Sasha could spend her time with clients instead of her phone.

See how
A montage of our video work for Sasha Core BeautySasha Core Beauty · highlights
ClientSasha Core Beauty
WhereKettering, Northamptonshire
What we didContent · Social · Ads · Website
£2,500

Package sold from 1 social post, in month 2

+35%

Instagram reach in the first weeks of posting

+1

Full time hire to keep up with enquiries

The £2,500 client and the new hire are in Sasha’s own words, on video in month 2. Reach from our report to her, Nov 2022.

The brief

An award winning clinic.
No time for marketing.

Sasha runs Northamptonshire’s Skin Clinic of the Year for 2021, 2022 and 2023. She was running her own Facebook ads between appointments and wanted a proper strategy behind her social, her ads and her bookings, handled by people who would get it right.

In Sasha’s words
“Sam’s work is super high end, professional and both himself and his team go above and beyond to make things happen. When I find a hero I like to share the love.”

Sasha CoreOwner, Sasha Core Beauty · posted after our first content day, Oct 2022

What we did

One team for the content,
the ads and the bookings.

We started with social in October 2022. Within a few months we were running her ads, her email sign ups, her booking tracking and, in the end, a new website.

01

Content days in the clinic

Regular days on location with Sasha and her team: treatments, education and to camera videos. The first day gave her content for at least 6 weeks. One session in 2024 produced over 30 videos.

02

Social, run for her

Planned and posted across Instagram, Facebook and TikTok, with stories, reels and her offers. Instagram reach rose 35% and engagement 33% in the first weeks.

03

Ads that bring enquiries

Google and Meta ads for her key treatments, with laser hair removal offers leading. 30 days of ads brought 3,200 clicks and 117 enquiry actions, and website sign ups reached nearly 100 in a single month.

04

Tracking and a new website

Tracking from ad click to booking page, so Sasha could see what each campaign did. Then a rebuild of scbeautyclinic.com in autumn 2023, with online booking built in.

scbeautyclinic.com
The Sasha Core Skin + Laser Clinic website homepage on desktop, built by The Sequence
9:41
The Sasha Core website on a phone
The website

A new site,
built to book.

  • Every treatment, its own pageLaser, skin, injectables and beauty, rebuilt page by page and set up for search.
  • Booking and WhatsApp built inBook now on every page, online booking on the site and a WhatsApp chat button.
  • Tracked from ad to bookingAnalytics set up so each booking could be traced back to the ad that brought it.
  • Still hosted by usBuilt in autumn 2023 and still running on our hosting today.
The work

From the clinic to the feed.

Sasha on camera, the videos we made for the clinic and the days behind them. Tap a video to play it with sound.

A Sasha Core Beauty reel playing on a phoneHer reels
Sasha on the camera monitor during a content day at her clinicOn set
A camera set up in the Sasha Core clinic on a content dayContent day
The Sasha Core Skin and Laser Clinic Instagram profile on a phoneHer Instagram
A Sasha Core reel playing on InstagramHer reels
Two Sasha Core Beauty reels side by side on InstagramHer reels
Along the way

What Sasha sent us.

Straight from our project chat.

SSasha

Thank you so much for sending those through, they look SO GOOD!! 😍😍😍

SSasha

The website is looking amazing, thank you!

SSasha

We’re getting tons of leads through from this laser offer that it’s been taking up all of my time! 🙏🏻

About the project

A little more detail.

What went into the work, and where to find out more.

What did The Sequence handle for Sasha?

Content days at the clinic, social media management across Instagram, Facebook and TikTok, Google and Meta ads, email sign ups, booking tracking and a new website.

What changed for the clinic?

In her 2nd month Sasha signed a client on a £2,500 package from a single post, and took on a full time employee to keep up with enquiries. Instagram reach rose 35% and engagement 33% within weeks of us taking over. In spring 2023 website sign ups reached nearly 100 in a month, and 30 days of ads brought 117 tracked enquiry actions. By February 2024 Sasha told us the laser offer was bringing in “tons of leads”.

Can I find out more about the services?

See our social media management and video production, or book a call with Sam below.

Work with The Sequence

You do what you do best.
We’ll take care of the content.

Book a free 20 minute call. Tell Sam about your business and he’ll show you what we’d do, with a clear monthly price.

Free, no obligation. A 20 minute call with Sam. We’ll reply within 1 working day and never share your details.

Sasha CoreOwner, Sasha Core Beauty