Scripts, shoot days
and a posting rhythm.
We sent our first videos to Lee in November 2025. From there it became a steady routine of scripts, shoot days, edits and posts.
Scripts, checked by Lee
Scripts for the questions customers ask: what a boiler quote should cost, why care plans matter, whether air con is worth it. Lee reads every script and sends back changes before we shoot.
Shoot days on location
Lee and his engineers to camera in Chelmsford, with b-roll of vans, boilers and installs. Each day gave us a batch of short videos, and over 50 have been finished.
Edited, captioned and signed off
Every video is cut, captioned and sent to Lee through a review link. His notes, from swapped phone numbers to a corrected Oftec reference, go back into the edit before anything is posted.
Posted three times a week
Scheduled for Monday, Wednesday and Friday evenings, with follower ads putting the best videos in front of Chelmsford homeowners.
