While you think about it, your clients are watching someone else
A few businesses I have spoken to lately want to use video and do more with their marketing, but they are still sitting on the fence. Here is the cost of waiting.
Part of the guide: Video marketing for service businesses
Waiting has a cost. While you are still working out whether video is the right move, your ideal clients are on Instagram right now, watching content and building trust with whoever shows up consistently in their feed. The longer you wait, the more ground you hand to whoever did not. Showing up consistently is not the risky move. Staying invisible is.
What if just thinking about it is actually costing you? I have spoken to a few businesses lately who want to use video and do more for their marketing, but they are still sitting on the fence. And I get it. There is a cost involved, and you want to make sure it is the right move.
Showing up consistently is not the risky move. Staying invisible is.
What does it cost me to delay doing video content?
More than you think. What if just thinking about it is actually costing you? Plenty of businesses want to use video and do more for their marketing, but they are still sitting on the fence. That is fair, there is a cost involved and you want to be sure it is the right move. But the longer you wait, the more ground you hand over.
Why are my ideal clients engaging with competitors instead of me?
Because somebody is showing up and you are not. Your ideal clients are on Instagram right now, watching content and building trust with whoever appears consistently in their feed. If that is not you, it is someone else. Trust goes to the business that keeps turning up, not to the one that is still deciding whether to start.
Is investing in video marketing actually risky?
The risk runs the other way. Yes, there is a cost involved, and it is sensible to want to be sure it is the right move. But every week spent deciding is a week your competitors spend building trust with the people you want as clients. Showing up consistently is not the risky move. Staying invisible is.
Frequently asked questions
Is it worth investing in video marketing?
Yes, and waiting has a hidden cost. While you decide, your ideal clients are building trust with whoever shows up consistently in their feed. Staying invisible is the real risk.
What happens if I delay doing content?
Your competitors keep showing up and earning the trust of the clients you both want. Momentum compounds, so the longer you wait, the more ground you hand over.
I am not sure video is right for my business, how do I decide?
Consider the cost of not doing it. If your ideal clients are on social building trust with someone, the question is whether that someone is you.
When is the right time to start content marketing?
Now is usually better than later, because trust builds slowly. The sooner you show up consistently, the sooner you become the obvious choice.
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