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Starting a service business? Here’s what I’d do first

If I was starting a service-based business right now, knowing what I know, here’s exactly what I’d do — and what I’d avoid.

By Sam Martin · The Sequence · Updated June 2026

If I was starting a service-based business right now, knowing what I know, here’s what I’d do. I wouldn’t get caught up trying to post every single day and hoping the algorithm picks it up. That’s slow and unpredictable.

Batch first, then distribute

I’d spend one day batch recording content — just one focused session — getting enough to run consistently for weeks. Then I’d put out a simple follow-up ad to make sure the right people actually see it. Content for trust, ads for reach. That combination beats posting daily and hoping, every time.

Read more: The Content Engine · The lead flywheel · Organic is luck, ads are control