Video first,
then a website to land on.
We started in June 2026 with a first shoot on 3 June. Within a month there were videos going out, ads behind them and a new page on cek.online. In October that page became a full website, with Google Ads behind it.
Monthly shoots in the showroom
In June we shot 15 scripted videos with Mikayla, CEK's Projects Manager. In July we filmed her to camera in the showroom. In August a two camera shoot of a luxury kitchen gave us 137 cutaways and 23 stills.
Edited and posted for them
Every video is cut and captioned for Instagram, then posted by us. About 40 reels went out between late June and the end of September.
Follower ads from 26 June
Instagram follower ads started on 26 June, so the videos reached new people as well as the existing audience.
A landing page for the showroom
On 30 June cek.online went live as a page for homeowners, replacing a trade only site. It has an enquiry form and tracking, so we can see where visitors come from.
A full website in October
On 14 October cek.online went from 1 page to 58: the kitchens, 5 finished projects, how CEK works, a cost guide, kitchen advice and a page for every video, built from CEK's own videos and words.
Customer stories on video
Customer story videos, edited by us, sit on the new pages, so homeowners hear from people who have had a CEK kitchen fitted.
Google Ads, with pages to match
Two Google search campaigns went live on 14 October. They land on 4 pages built for what people search: the showroom, kitchens near them, bespoke and the styles.
Every enquiry tracked
Forms, calls, phone taps and taps on directions are tracked into Google Ads, Google Analytics and Meta, so we can see which ads bring enquiries.
