Video first,
then a page to land on.
We started in June 2026 with a first shoot on 3 June. Within a month there were videos going out, ads behind them and a new page on cek.online.
Monthly shoots in the showroom
In June we shot 15 scripted videos with Mikayla, CEK's Projects Manager. In July we filmed her to camera in the showroom. In August a two camera shoot of a luxury kitchen gave us 137 cutaways and 23 stills.
Edited and posted for them
Every video is cut and captioned for Instagram, then posted by us. About 40 reels went out between late June and the end of September.
Follower ads from 26 June
Instagram follower ads started on 26 June, so the videos reached new people as well as the existing audience.
A landing page for the showroom
On 30 June cek.online went live as a page for homeowners, replacing a trade only site. It has an enquiry form and tracking, so we can see where visitors come from.



