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How to structure a reel: the simple framework I use

Most people get stuck creating content because they don’t have a framework to deliver their ideas. Here’s the simple structure I use for every single reel.

By Sam Martin · The Sequence · Updated June 2026

Do you ever feel stuck creating content because you don’t know how to structure it? That’s the problem most people don’t realise they have. They’re good at the ideas, but they’ve got no framework to deliver them in a way that gets people watching.

The five parts

• Hook. You’ve got about three seconds to stop someone scrolling, so make it count.
• Setup. The situation or problem your audience is in.
• Pain point. The thing they’re frustrated about but probably not saying out loud.
• Solution. Your tip, value or insight that actually helps.
• Call to action. What you want them to do next.

Don’t overthink it

That’s it — no fluff, no jargon. Just a simple, clear structure that keeps people watching and connects. Next time you’re filming, don’t overthink it. Follow these steps and you’ll start to see a difference in your videos.

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