Data Retention Policy
Information that we gather and your rights
In particular with reference to the GDPR regulations individuals have eight important rights. Following is information on how The Sequence Agency ltd treat each of these rights.
The right be informed
You have the right to know what we do with your data and why, how you can withdraw your consent for us to do that, and exactly who we are.
This policy applies to The Sequence Agency ltd. The business address is The Sequence Agency ltd, W Martin & Son, Bakers Lane, Black Notley, Braintree, Essex, CM77 8QS. The person responsible for the privacy policy and it’s application is the Company GDPR Practitioner, GDPR Team 1, The Commercial Law Partners LLP, 4th Floor, 18 St Cross Street, London, EC1N 8UN.
There are a number of lawful reasons that we may hold information about an individual. The predominant two reasons that we do this are
a) To transact our business, and hold sufficient data for us to be able to process orders and deliver on those orders
b) To send, with consent, promotional marketing emails regarding products and services that we think may be of interest to you. We gather consent in a number of ways including asking the question on the telephone, or by sending out confirmation email such as this that you will need to reply to as we seek affirmative confirmation of your consent on our website when you place an order.
We retain this information for as long as one of those two lawful reasons continues to be applicable. If we do not have your permission to send emails, and we have not transacted an order with you for a period of six years, then we delete the personal information from our systems, and request that any third party data processors that we may have sent that data to also delete it from their systems.
If at any time you wish to withdraw your consent or make a complaint about our handling of personal data then you can email hello@thesequence.co.uk, or write to us at the address given above, and we will remove that consent, or contact you regarding your complaint within one month, but normally sooner.
The right of access
If you wish to know what data we store about you, in order to check that it is accurate or being used lawfully, then you may email hello@thesequence.co.uk, or write to us at the address given above, and we will provide you with any data that we hold about you in the same format in which you made the request.
We will do this within one month, unless the request is complex, or we have too many requests to deal with, in which case we will inform you within one month that we may need an extension of time.
The right to rectification
If you believe the information we hold about you to be inaccurate then you may email us on hello@thesequence.co.uk or write to us at the address above to let us know.
We will correct the information we store, and inform any third parties that we may have provided that information to requesting them to rectify the information they hold too.
We will do this within one month of the request, unless the request is complex, or we have too many requests to deal with, in which case we will inform you within one month that we may need an extension of time.
The right to erasure
You may request that we erase the information that we hold about you (also known as the right to be forgotten). You may request this if you believe that we no longer need the information for which it was originally lawfully collected, and that you have withdrawn or never gave your consent for us to use the data for marketing purposes, or you feel that it was unlawfully processed.
Please contact us with your request on hello@thesequence.co.uk or write to us at the address above to let us know.
We will consider these requests and take appropriate action within one month of the request, unless the request is complex, or we have too many requests to deal with, in which case we will inform you within one month that we may need an extension of time.
The right to restrict processing
You may ask us to restrict the processing of your personal information if you think it is inaccurate, you object to the processing, or you wish us to retain the information past the point at which we would normally remove it as you wish to establish or defend a legal claim.
Please contact us with your request on hello@thesequence.co.uk or write to us at the address above to let us know.
We will consider these requests and take appropriate action within one month of the request (including where appropriate informing any third parties of this restriction), unless the request is complex, or we have too many requests to deal with, in which case we will inform you within one month that we may need an extension of time.
The right to data portability
You may request a copy of the data that we hold about you in a machine-readable format (for example an Excel spreadsheet or text file) for the purposes or re-using that data for any reason. Examples include using your data to understand your spending habits, or for use on price comparison websites.
Please contact us with your request on hello@thesequence.co.uk or write to us at the address above to let us know.
We will provide this free of charge within one month, unless the request is complex, or we have too many requests to deal with, in which case we will inform you within one month that we may need an extension of time.
The right to object
If you object to our handling of your data in the areas of direct marketing, processing orders, or for any other reason then you may inform us of your objection by emailing us on hello@thesequence.co.uk or write to us at the address above to let us know.
If we agree with your written objection, and whilst we consider it, that we have no legal right to use the data in the way to which you are objecting, then we will restrict the processing of that data free of charge and within one month, unless the request is complex, or we have too many requests to deal with, in which case we will inform you within one month that we may need an extension of time.
You will also be given the option to object to us sending you marketing information at the point at which you place an order with us or give us your personal information, and this is addressed in section 1. The right to be informed.
Rights in relation to automated decision making and profiling
We may make automated decisions (via a computer algorithm) on certain aspects of the marketing materials that we send to you. We do not make any other automated decisions on your information.
We do not make any decision on what the GDPR regulations suggest is special categories of personal information; nor make any decisions based on ethnicity, race, sex, gender or disability. Our automated decision making is based purely on your geographical location (address) and the products that you have bought from us.
If you object to the automated data processing that we perform on your personal information, then you may ask us not to do this. Since this decision making is integral to how we send marketing materials, then we will simply remove any marketing consent that you have given to us, which will result in your data not being processed in this way.
Please contact us with your request on hello@thesequence.co.uk or write to us at the address above to let us know.
We will do this free of charge within one month, unless the request is complex, or we have too many requests to deal with, in which case we will inform you within one month that we may need an extension of time.