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I ran an ad campaign on myself — here’s the maths

I ran a campaign on myself, and over six weeks gained around 500 new followers and 20 intro calls. Here’s the thinking behind the numbers.

By Sam Martin · The Sequence · Updated June 2026

I ran a campaign for myself, and over the course of six weeks I gained about 500 new followers and 20 intro calls. For most, plenty of those 20 calls turn into actual sales. I know exactly how much I spent and exactly how much I got back — and the return on that spend is genuinely good.

The process is the same every time

Every business is different — I’ve got clients getting results for a lot less than I spent, which is what everyone wants. But the process is the same: look at the numbers month by month, see what’s working, test what needs testing, make the changes, and keep going.

Why I test on myself first

Social media and the tools around it change every week. If you’re not on the pulse of what’s actually working, you’re leaving money on the table. That’s why I test things on myself first — so when I work with clients, I already know what works.

Read more: Social media marketing · Organic is luck, ads are control · The lead flywheel