I ran an ad campaign on myself. Here is the maths.
I ran a campaign on myself, and over six weeks gained around 500 new followers and 20 intro calls. Here is the thinking behind the numbers.
Part of the guide: Social media marketing for service businesses
I ran an ad campaign on my own business, and over six weeks it brought in about 500 new followers and 20 intro calls. Plenty of calls like that turn into actual sales. I know exactly what I spent and exactly what came back, and the return on that spend is genuinely good. Every business is different, and some of my clients get results for less than I spent, but the process is the same every time.
Based on The Sequence's own six-week ad campaign, as of July 2026
I test things on myself first, so when I work with clients I already know what works.
I ran a campaign for myself, and over the course of six weeks I gained about 500 new followers and 20 intro calls. For most, plenty of those 20 calls turn into actual sales. I know exactly how much I spent and exactly how much I got back, and the return on that spend is genuinely good.
What does running ads actually look like month to month?
It's the same process every time. Look at the numbers month by month, see what's working, test what needs testing, make the changes, and keep going. Every business is different. I've got clients getting results for a lot less than I spent on myself, which is what everyone wants. But the loop doesn't change: measure, test, adjust, repeat.
Why test ads on your own business before a client's?
Because social media and the tools around it change every week. If you're not on the pulse of what's actually working, you're leaving money on the table. I test things on myself first, so when I work with clients I already know what works rather than experimenting with their budget. My own six-week campaign brought in about 500 new followers and 20 intro calls.
Frequently asked questions
Do social media ads actually work for getting clients?
Yes, when done right. Running ads on my own account over six weeks brought around 500 new followers and 20 intro calls, with a strong return on the spend.
How much does it cost to get leads from ads?
It varies, but many clients get results for less than I spent testing on myself. The key is tracking the numbers month by month and improving what works.
Why test ads on your own business first?
So I already know what works before spending a client budget. Social platforms change constantly, so testing keeps me current and lowers the risk for clients.
What return can I expect from social ads?
It depends on your offer and audience, but a tracked, tested campaign can turn a modest spend into intro calls and sales. Measuring and adjusting each month is what makes it pay.
Want ads that are tested and proven before they run for you? Let us chat.
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