How videos can help you with SEO

How videos can help you with SEOJuly 2021

How videos can help you with SEO

Creating video content for your website has a wide range of benefits. You can increase brand awareness, grow your leads and increase the time prospective buyers spend on your site.However, did you know that videos can help boost your search engine rankings too, making your site more likely to be found?
Let’s look at how videos can improve your SEO.

What is SEO?

SEO is short for ‘search engine optimisation’. It’s when you optimise your website content so that you appear higher in search engines like Google, Bing and Yahoo.When people search for specific keywords on search engines, you want your website to appear as close to the top of the search results as possible, ideally on the first page.In fact, the top five results on the first page of Google account for two out of every three clicks!

Three ways how videos can boost your SEO

Now that you know what SEO does, you’ll want to see how a good quality video can help get you to the top of the rankings.Here are three ways that a video can help with search engine optimisation.

1. Video increases the amount of time people stay on your website.

The amount of time visitors spend on your website is a positive ranking signal for SEO. This means that the longer people stay, the more likely the search engines will think your site is a good source of information. According to Wistia, people will spend nearly three times as long on a page with video than one without. It’s essential to make any videos you create as interesting as possible – you want to hold your visitor’s attention as long as you can.

2. Video increases the odds of backlinks.

Backlinks are another way that you can improve your SEO. When other high-quality websites link back to you, it’s a sign that your site is a trusted source of information.With an entertaining or informative video, you provide value to other sites and increase the likelihood of them sharing your content with their own visitors.Adding share buttons on or next to any videos you create makes it easier for people to promote your content.

3. Search engines prefer to link to video content.

Both Bing and Google have separate tabs for video content, meaning that with a video, you’re more likely to show up in the search engines!If you have a video on your page, Google will add a short snippet to go alongsideyour page listing, making visitors more likely to click.Our top tip… did you know that YouTube is the second most popular search engine in the world after Google? Upload your video to YouTube for increased visibility!

Want to boost your SEO? We are here to help.Looking for a video to tell prospective customers more about your product or service? The Sequence will create an exciting video to showcase your brand and improve your presence in the search engine rankings.Contact us today to find out more.