5 things you should consider before creating social media content!

Sam Martin

Sam Martin

11 February 2022

11 February 2022

Nowadays, businesses know that social media is a great way to engage and interact with customers. 

Social media is no longer an accessory; it’s a necessity for business owners. Millions of potential customers to reach, but hard to keep engaged.

Before you jump into posting content, take a moment to consider these points!


Videos get 2x engagement than photos

Studies have shown that humans have a short attention span; you need to find a way to engage your customers! Videos are a great way of doing this. Make them fun and enjoyable! Posts are great in moderation, but videos are taken better on social media.

Reels and stories are the best on Instagram. You can post short snappy videos on reels, drawing people to your profile. Stories are for keeping your current customers engaged and giving them further information.

Video sound

85% of Facebook videos are watched without sound.

Did you know that a whopping 85% of videos are watched without any sound at all! Can you believe that?! For this reason, we need to think before we post. Can it be understood with no sound? Does it have captions? Does it need to be more clear?

Your main goal is to make clear, easy to understand posts for everyone. I should know what your message is and what you are promoting. 

Video length

Instagram users spend an average of 30 minutes on the app each day.

Knowing how long your potential customer spends on the app is valuable knowledge. We learn through research, that people scroll through quickly from post to post and what time of the day users are the most active. Your marketing strategy needs to take this into consideration.

Make your content short, snappy, eye-catching and engaging! Post at a busier time to have the chance of more engagement. Check into your analytics part of the Instagram app. Here you can discover which posts have had the most attention, the most likes and most views. Use this knowledge to your advantage, recreate the posts that have done well and learn from those that didn’t. What can you do better next time?

Standing out from the competition

95 million posts and videos are shared on Instagram each day.

You aren’t the only business looking to gain more followers and customers; there’s a wide competition. Your content needs to stand out amongst millions of others! Are you creating engaging and valuable content?

Keep an eye on your competitors, make sure you are creating unique and new content. Find out what they are doing that is working and create your version. You need to be different to stand out!

Target Audience

The largest share of Instagram users was the 25-34 age group

Do you know your target audience? Who do you want to promote towards? Who is your current audience? All of these things need to be considered before creating your content. Of course, you want to engage any potential customers, but your primary focus should be your target audience!

Targeting your specific audience allows you to market directly towards customers that are most likely to buy or use your service. Your target audience can be categorised by age, gender, location, interests, income, many different things.


Overall, we learn that our content should be eye-catching, engaging and informative. We know that videos are the best to post, but we need to make them easy to understand for everyone. You should promote towards your target audience, marketing directly to your potential customers. You should be looking at your competitors and learning from them while creating new and exciting content! 

By doing this, you have a greater chance of higher engagement, bringing potential customers to your profile.

Now get creating!

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