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How to create engaging videos for social media
It’s official; video is taking over the world of social media.
No matter which social media platforms you use for your business, videos are more likely to engage and entertain users and most importantly… encourage them to buy.
Did you know that tweets with videos see ten times more engagement than those without?
Want to create videos that will get a lot of likes? Here are our top tips.
Add Value
Before you hit that record button, think about the purpose of your video. You want to put something out that entertains or educates your viewers.
Think about your target audience and what they like and dislike. That way, you will know what kind of content will be of the most interest to them.
Our top tip – people are curious by nature, so create a video that will encourage them to tune in.
Keep it short and sweet
The average attention span for humans is now eight seconds. To give this some extra context, goldfish now have longer attention spans than we do!
This means that any videos you put out on social media need to get to the point quickly. We’d recommend keeping any videos you upload under a minute long. Plan your video before you record it and get rid of any irrelevant information.
Try and have your key message at the start of your video. This may feel a little counter-productive but that way, if people don’t watch all of your video, they’ll still be aware of what you’re promoting.
Use subtitles
When we’re looking at social media on our phones, the chances are that we will have it on mute. This means that if you have audio on your video, you will need to have subtitles.
85% of videos on Facebook are watched without the sound on. The good news is that it is easy to add captions to a social media video. You can add captions to any videos on YouTube, and there are lots of free mobile apps like Clips and AutoCap.
As well as helping those with their phones on mute, you’re also helping people that are hard of hearing.
Make the most of user-generated content
User-generated content (UGC) is content that your followers have created. UGC works really well as it is authentic and highlights what people love the most about your brand.
Customers say that UGC is 2.4 times as authentic than content created by brands. This makes a short video taken by one of your biggest fans a brilliant opportunity to get more eyes on your service or product.
There are rules in place for UGC. Always ask for permission before sharing a video, and remember to tag the creator in the post.
Need a little help with your social media videos?
If you’re unsure where to start with your social media videos, we are here to help.
We’ll create exciting and engaging videos that are pitched towards your target audience, encouraging them to find out more about you.
Contact us today and find out more about the benefits that video can bring to your business.
