The Blog
How to create the perfect testimonial video
Can video testimonials create social proof? Social proof is when customers adapt their behaviour in line with what other people are doing. This is what makes testimonial videos so powerful. When your clients tell other people why you’re so great to work with, they’ll...
Looking for a free & easy way to advertise your business? 🤔
Use #hashtags in your social media posts! Did you know that tweets with hashtags get double the engagement of tweets that don’t? Still not convinced? Here are some of the ways that hashtags can help supercharge your content.Hashtags will help people find your posts....
3 Reasons why you should hire a marketing agency
No matter the size of your business, or the industry you are in, marketing has moved from something that is ‘nice to have’ to something that is now absolutely essential. For example, 92% of small businesses believe having a website is something that is critical, but...
How often should you post on social media?
How often should you post? There is no magic formula for knowing how often to post on social media. What might work for one brand, doesn’t always work for another. Instead of using a mass method approach, let's focus on these proven posting strategies which can be...
The Sales Funnel
Where are your leads in your sales pipeline? Though a sales funnel accounts for the stages of awareness, decision and buying that your leads experience, a pipeline outlines the specific materials and CTAs that you present to them and when. Asking about where in your...
How to distribute your content
If you’ve made something worthwhile and profound, half the battle is over. Now let’s start on the second half of the battle, AKA winning the war. Where do you use your video? How to Distribute Videos After creating a fantastic video, you should get your target...
How to format your content
Variable Lengths : Your industry and consumer profile dictate the length of your content during the decision phase. Regardless, your objective is to always present your information concisely whenever possible. FAQ : All consumers have doubts, but you can address the...
The E’s Of Effective Marketing
Edcuate If you don’t quickly give online viewers what they’re looking for, they’ll stop their engagement with you, so leading your content with education is key when telling viewers that what they’re about to watch is what they need.Entertain Other than having a short...