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Video Content Creation: Tips for Engaging Your Essex-based Business Audience
Published 22 Mar, 2023

Your Video Content Tips

If you’re a business owner in Essex, chances are you know that video content is important. In fact, it’s essential if you want to reach your target audience and gain new customers. But creating great video content isn’t easy: It requires creativity, effort, and time—and that’s why many small businesses don’t produce any at all! To help your Essex-based business up its game when it comes to video creation, here are some tips from seasoned pros on how best to create engaging videos for your target audience:

Know Your Audience

It’s important to know who your audience is, what they want from you and how you can best deliver that.

For example, if I’m an elderly woman living in Essex and I’m looking for advice on how best to clean my house, then I would probably prefer a video showing me how then just reading some text about cleaning tips.

Create a Story

If you want your video content to be engaging, consider how a story might enhance it. A story is a sequence of events that takes place over time. It has an introduction, a central idea and a resolution. For your story to engage the audience’s interest and hold it throughout, they need to understand what problem you are trying to solve for them–how does their life change once they’ve seen this film? What’s the benefit of watching this video? This can be achieved through either emotional or rational appeal (or both).

For example: If you’re selling dog food at an Essex pet store then consider focusing on how much joy pets bring us and how dogs are often considered members of the family. Or if you’re selling solar panels then talk about how they help people save money while protecting our environment from pollution caused by fossil fuels like coal etc.

Short attention spans

The first tip for creating engaging video content is to discuss the challenge of short attention spans and the importance of a strong hook.

If you’re not familiar with the idea of a “hook,” it’s simply a way to grab your audience’s attention right away. It can be anything: an interesting question or statistic, an emotional story, even something funny or shocking–but whatever it is needs to stand out from all the other videos they see every day on social media. The goal here is to capture their interest so that they’ll stay engaged until you’ve finished delivering your message (or at least gotten through half of it).

Professional video content requires high-quality editing and visuals

When you create engaging video content, the quality of your visuals has a huge impact on how well viewers will engage with it. If images are clear and the sound is good, people will be more likely to watch all the way through than if either or both are poor quality.

To make visually appealing films: Use high-quality equipment, such as a digital SLR camera and tripod or light kit. If filming at night time outside, use lights (fluorescent are typically the most efficient option) to provide even lighting throughout the frame of your shot

Original and authentic video content

To create authentic and engaging videos, remember that your audience wants to connect with you. They want to know what your company is all about and who you really are, not just in the business world but as a person.

One way to do this is by talking about yourself, your business and the Essex area. The stories, advice and experiences that have shaped who you are can be used to create video content for your Essex-based business.

Reach new audiences and increase engagement

Nowadays, you can no longer rely on posting images or text alone to market your business. To capture people’s attention, you need engaging videos that will stand out from competitors—and drive traffic back to your site!

Video can also be used as a promotional tool, allowing companies to showcase their products or services in action while providing valuable information about them in an easy-to-digest manner (and sometimes even with humour).


Video content is a powerful tool for your Essex-based business and can help you reach new audiences and increase engagement. If you’re looking to create more engaging video content, visit this page to find out more, or watch this video.