The E’s Of Effective Marketing
If you don’t quickly give online viewers what they’re looking for, they’ll stop their engagement with you, so leading your content with education is key when telling viewers that what they’re about to watch is what they need.
Other than having a short duration, consider ways to increase your viewers’ engagement by making your content entertaining. Just don’t position your entertainment as more important than what you’re teaching. Your viewers watch your videos to extract a life change, so getting them to casually laugh can encourage them to watch long enough to receive your message.
Your script has to be written in an “active voice” if you want to keep viewers on the edge of their seats. Active voice, as it pertains to writing, differs from passive voice, for it tells us the subject and the action that it’s taking.