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Our top apps for creating Social Media content!
Published 18 Feb, 2022

At The Sequence Agency we are constantly creating new and exciting social media content, but what apps do we rate and use ourselves?

Let us give you a rundown of a few of our favourite simple to use apps to use when creating social media content.

Starting with the app –


Our first pick has to be Canva. It’s a free graphic design platform, and its many features allow even the most inexperienced beginner the ability to edit and create content. We have used Canva for many of our social media posts, it’s easy to use and has a wide range of templates. We also love that once we have created content, we can review and edit each other’s work.

Here’s what some of our team have to say:

“We love using Canva and feel it’s one of the best design content apps. We love that it is free to use, flexible and accessed without an adobe suite. It gives you plenty of creative freedom when making posts.”

‘Tiktok and Instagram’

We, of course, love Tiktok and Instagram! They are popular social media apps used for creating, posting and sharing content. Currently, you may be using these apps for browsing funny videos and following your favourite companies, but it is also an excellent tool for creating content! We love using these platforms for making fun and engaging videos. Tiktok is great for adding sounds to your videos and finding the trending sounds to increase engagement. Use these apps for creating and editing videos.

“TikTok opens up avenues for fun & engaging video content, that being promotional or informative. It allows every user a fair chance at becoming popular on the app, and you can follow along with different trends and use popular audio. Instagram has many options to promote and engage, such as general posts, stories, reels and live videos. We love adding the final touches on stories using GIFS, giving a more engaging presence. We also love adding music to some stories.”


Another favourite is Inshot. Inshot is a video and photo app that optimises your content ready to post onto social media. It is free to access on iPad or phone, with an option of a paid subscription for additional features. It’s easy to use and allows you to edit, add music, voiceovers, texts and emojis to your content. The app lets you pick a canvas size to work with, which is handy if you need to create TikTok content or Instagram reels content.

It is straightforward to use; once you download your content into the software, it is easy to cut and edit parts out and add any text or picture-in-picture edits. We prefer this over other apps as it is so straightforward to use, and you’re not paying for it like Premiere Pro or other editing apps. We think it’s a great addition to be used when creating!

“This app is great for video editing on your phone/iPad, it is free, and you can create a video no matter what social post you need it to go on!”


BIGVU is also on our list. It’s a free app that allows you to read scripts, shoot videos and edit styles. It transforms photos, videos and tweets into stunning, professional video sequences to captivate your audience. It allows you to read scripts whilst enhancing your audio and lighting in the process! Download on your iPhone or android to have free script prompts.

“The feature we love most is the app that creates a teleprompter above any video to follow along with your script easily. No need to remember lines; the app takes your entered script and displays it at the top of the screen!”


One that has to be on our list is Pro-create. Pro-create is a raster graphics editor app for digital painting. It is an artistic tool app that allows you to create one of a kind pieces with the feel of drawing on actual paper. It’s for the iPad, but its accessibility makes it stand out, as it is available on any device. In addition, the app has a one-off payment with no subscriptions or renewal fees.

A FREE alternative to Pro Create is Vectornate, it isn’t exactly the same, but close enough for you to get a similar feel!

“The sequence love to use this app, when using on the iPad, drawing directly onto the pad creates a real-life drawing feel. No restrictions as opposed to using a mouse and pad. Freestyle drawing to create unique and professional designs.”


Mojo is our next choice. It’s an excellent app for storytelling. Mojo offers a wide range of different templates to aid you in editing your stories, ready to engage and capture your audience on Instagram, Facebook and Snapchat!

“Mojo is a great app for presenting your content into a video. You can set templates to add content and create an engaging story with smooth transitions and animated titles. We love that Mojo doesn’t have standardised content; it is unique. Use the app to create professional-looking content.”


GIPHY app is a Gif maker tool. Use your images or image bursts to create eye-catching giffs to share. Gifs are a modern way to engage viewers. Above all, it’s important to know that humour is a great way to engage, and humorous gifs are very in trend at the moment, so start using some in your business!

“We believe that GIPHY is the best gif maker. People respond well to gifs; they are a modern way of engaging and exciting customers!”


iMovie is a video editing software application developed by Apple. With a streamlined design and intuitive Multi-Touch gestures, iMovie lets you create Hollywood-style trailers and beautiful movies like never before. Features include options to modify and enhance video colour settings, crop and rotate video clips, stabilise shaky videos, add video transitions, and change the speed of clips.

iMovie is great for editing longer videos; if you use YouTube, this can be an excellent tool for you. You can add your video into the programme and then cut and create whatever content you like. In addition, you can add title cards and other effects. It is similar to In-Shot, but for someone who has more experience with video editing.

“A great simple editing app, used on Apple. Simple, easy to make content! It does what it says on the tin. There are lots of YouTube tutorials on how to use iMovie, so if you’re willing to learn new software, we recommend it!”


To sum up, we use many apps when creating all different types of content, and these are just a few of our favourites! It’s great to learn new apps and tools to help you to create those engaging and eye-catching posts for your social media!

Keep learning, keep creating, and you’re on the right track!

Why not try some of our favourites? Or let us know in the comments some of your favourite apps and websites!