How to format your content

Variable Lengths

Your industry and consumer profile dictate the length of your content during the decision phase. Regardless, your objective is to always present your information concisely whenever possible.

FAQs

All consumers have doubts, but you can address the doubts of your prospects by letting them know that you understand them. Use a FAQ video to let consumers “air out” their concerns as you provide them with suitable answers.

Reviews

Consider using a professional in your industry to give your viewers a final review of your product. You want to enforce the idea that your buyer knows what they’re getting and that your solution works.