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How do I know if my video is doing well?

How do I know if my video is doing well?

You’ve created the perfect video and have added it to your website and all your social media channels… what next?

You’ll want to see how your video is performing. For example, has it encouraged anyone to like your social media profiles, visit your website or ask for a quote?

Here are four of the best ways to help you see if your video is doing well.

Number of views

The most straightforward metric of all – the number of views shows how many times people have seen your video. It can be an easy way of seeing how far your reach is.

Bear in mind that a view doesn’t necessarily mean someone has watched your whole video. For example, in YouTube, a view is logged once someone has watched 30 seconds of a video. In Facebook and Instagram however, a view is tracked when a viewer is three seconds in!

This can make the next metric all the more useful…

Watch time

How much of your video are your prospective customers watching? 

This metric will show how much of your video your viewers see before they go off and do something else.

In the UK, the average completion rate for a video is 65.4% on desktop and 47.2% on mobile. This means it’s extremely rare for someone to watch a video right through to the very end.

A high watch time is a good sign that people are loving your new video. Conversely, a quick drop-off rate means that some people may be finding your video boring or too long-winded.

Our top tip – put your most valuable information at the start of your video. That way, if viewers stop watching, they’ll still have seen your key message!

Likes, shares and comments

Measuring the number of likes, shares and comments your video receives can help you see if it is resonating with your target audience. The more social engagement and shares you receive, the more people are talking about your video.

Remember to reply to any comments made, whether they are positive or negative. Social media should always be a two-way channel of communication.

Conversion rates

Did you know that marketers that use videos experience 34% higher conversion rates than those that don’t?

If you have Google Analytics installed and have goals set up, you can use it to see how many people visited your site through one of your videos. You can then see if they requested a quote, clicked on an email address, signed up to your newsletter or bought one of your products.

Conversion rate can be a bit of a tricky metric to calculate, but it can be one of the most helpful as you can see how much money you are making from your videos!

Don’t forget to set your goals!

Before you start tracking metrics, be sure to put goals in place. This will give you something to work towards when measuring your video analytics

Don’t forget, if you are looking for a video that will inform, entertain and most importantly… engage your customers, we’re here to help.

How can I make a low-cost video?

When you run a business or oversee a marketing department, you want to do all you can to make every single penny count.

What if we told you that you can create your own videos, even if you’re on a small budget?

Here are some ways you can create inspiring B2B and B2C videos without breaking the bank.

Film with your phone

A professional video camera can cost upwards of £1,000, but did you know that you already have a great video-making device in your back pocket? 

Modern-day smartphones are more than capable of creating high-quality video and photo footage. For example, a smartphone camera from the year 2000 had a resolution of 0.11 megapixels. Twenty-one years later, you can buy a phone with a 108-megapixel camera, an increase of over 9,8000%!

Not only can you record footage on your phone, but you can edit it too. You can use many free apps to stitch together videos, add sounds, and create special effects.

Use content you already have

Upcycling is on-trend at the moment, and the great news is that you can recycle your existing photos and video footage to create new content.

Look at your photo drive and see what you already have. For example, you can take photos that a professional photographer took and put them together to create your own low-cost video.

Plan ahead

You may be eager to get out there and start filming. Before you begin though, sit down and think about what you want your video to achieve. 

Do you want to raise awareness of your brand, promote a new product or service or encourage prospective customers to complete a specific goal? Knowing what you want your outcome to be will help you create your content.

All videos need a start, a middle and an end, so think ahead about what you want to talk about in your video. The more organised your footage, the more likely viewers will react positively to it.

Remember the five Ps: “Prior planning prevents poor performance!”

Use live video and streaming

Did you know that Facebook users spend three times as long watching live videos than regular ones?

Live videos and streaming can be an exciting way to reach out to new customers if you are on a budget. You don’t need to spend money on fancy cameras or editing – just get out your phone and start filming!

Remember that quality counts when it comes to creating videos

Even though it is possible to make a low-cost video that will appeal to your customers, sometimes investing in your video creation can make all the difference.

Using a company to plan, film and edit your video will result in a well-made, well-thought-out piece of footage that you can use in the months and years to come. 

Think of your video as a return on investment for your business. The sales you make off the back of your brand new content will pay for it several times over!

If you’d like to know more about how we can help you create the perfect video.

The Sales Funnel

The Sales Funnel

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The Sales Funnel

Where are your leads in your sales pipeline?

Though a sales funnel accounts for the stages of awareness, decision and buying that your leads experience, a pipeline outlines the specific materials and CTAs that you present to them and when. Asking about where in your pipeline that your leads are can help you to layout a content strategy for your list of videos.

Awareness 

At this stage, viewers realise their problem and discern an opportunity or a challenge. You should, therefore, tailor your videos in a way that attracts consumers and introduces your brand to a new audience.

Attracting potential leads while building awareness is the first stage of any sales funnel. Video marketing can now be used to distribute ads, instigate word of mouth and cross-promote your brand.

Consideration

You should present your product in a way that puts your product on top of the competition. Ideally, you should tailor the content in a way that shows proof of customer satisfaction.

Converting your public spectators into believers is what the consideration phase of your sales funnel attempts to do. The second stage of your marketing funnel shows your leads that you’re an ideal choice from among their market options.

Decision

At this point, the viewer is contemplating different solutions to their problems by conducting research, looking for recommendations, and reading product reviews.

The “decision” your leads need to make isn’t in regards to seeing you as the best option, for the decision is in regards to if they will pay or not.

How to distribute your content

How to distribute your content

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How to distribute your content

If you’ve made something worthwhile and profound, half the battle is over. Now let’s start on the second half of the battle, AKA winning the war. Where do you use your video?

How to Distribute Videos

After creating a fantastic video, you should get your target audience watching. Video content gets the desired results when distributed to the right channels. These can either be owned or paid platforms. Owned channels are the easiest and most cost-effective.

Video on a website

Start with an online location you have complete control over. If you have a website, social media sites, and access to online forums where video sharing is allowed, you already have a platform to boost your video views. Post your video on your own website and social media sites first and foremost. You can add commentary (or let the video speak for itself). You have complete control here. Use it.

Websites and Blogs

One of the best ways to have your content to reach potential consumers is by putting your video on the website pages. The more videos you have, the better.

Blogs contain educational, informative, and brand-specific content that endear potential consumers. Engage your blog visitors with a video that promotes your product. Also, you can incorporate your video into email newsletters.

Targeted videos for landing pages

If you own any landing pages, these are great introductory locations for your content. Toss that video into the mix and let more people have access to it. Create content for landing pages as well. People really engage well with video these days. The web isn’t just a wall of text anymore. It’s a living, breathing society that thrives when it receives living, breathing people talking to one another in videos. Landing pages are an ideal location to target your audience.

Here is the good news. New algorithms are giving video content a priority on social media. Paid channels such as influencer outreach and paid social media advertisements are also effective in product promotion.

How to format your content

How to format your content

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How to format your content

Variable Lengths : Your industry and consumer profile dictate the length of your content during the decision phase. Regardless, your objective is to always present your information concisely whenever possible.

FAQ : All consumers have doubts, but you can address the doubts of your prospects by letting them know that you understand them. Use a FAQ video to let consumers “air out” their concerns as you provide them with suitable answers.

Reviews : Consider using a professional in your industry to give your viewers a final review of your product. You want to enforce the idea that your buyer knows what they’re getting and that your solution works.

Product Features and Benefits : Now recap your product’s benefits and features. Let your viewers settle once again with the reasons why they’re in need.

Say Thank You : Start with a message saying thank you to anyone who’s made a purchase.

Customer Support : Let your buyers know that they always have customer support when they need it.

Updates or Product Peeks : Ensure that you create a list of all of your buyers; with your list, you can send them updates individually.

Tips, Tricks and Hacks : Include secrets and creative uses for your product as a way of getting back in touch with your leads in a future date.

The E’s Of Effective Marketing

The E’s Of Effective Marketing

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The E’s Of Effective Marketing

Edcuate

If you don’t quickly give online viewers what they’re looking for, they’ll stop their engagement with you, so leading your content with education is key when telling viewers that what they’re about to watch is what they need.

Entertain

Other than having a short duration, consider ways to increase your viewers’ engagement by making your content entertaining. Just don’t position your entertainment as more important than what you’re teaching. Your viewers watch your videos to extract a life change, so getting them to casually laugh can encourage them to watch long enough to receive your message.

Engage

Your script has to be written in an “active voice” if you want to keep viewers on the edge of their seats. Active voice, as it pertains to writing, differs from passive voice, for it tells us the subject and the action that it’s taking.