Where are your leads in your sales pipeline?

Though a sales funnel accounts for the stages of awareness, decision and buying that your leads experience, a pipeline outlines the specific materials and CTAs that you present to them and when. Asking about where in your pipeline that your leads are can help you to layout a content strategy for your list of videos.

Awareness 

At this stage, viewers realise their problem and discern an opportunity or a challenge. You should, therefore, tailor your videos in a way that attracts consumers and introduces your brand to a new audience.

Attracting potential leads while building awareness is the first stage of any sales funnel. Video marketing can now be used to distribute ads, instigate word of mouth and cross-promote your brand.

Consideration

You should present your product in a way that puts your product on top of the competition. Ideally, you should tailor the content in a way that shows proof of customer satisfaction.

Converting your public spectators into believers is what the consideration phase of your sales funnel attempts to do. The second stage of your marketing funnel shows your leads that you’re an ideal choice from among their market options.

Decision

At this point, the viewer is contemplating different solutions to their problems by conducting research, looking for recommendations, and reading product reviews.

The “decision” your leads need to make isn’t in regards to seeing you as the best option, for the decision is in regards to if they will pay or not.

If you’ve made something worthwhile and profound, half the battle is over. Now let’s start on the second half of the battle, AKA winning the war. Where do you use your video?

How to Distribute Videos

After creating a fantastic video, you should get your target audience watching. Video content gets the desired results when distributed to the right channels. These can either be owned or paid platforms. Owned channels are the easiest and most cost-effective.

Video on a website

Start with an online location you have complete control over. If you have a website, social media sites, and access to online forums where video sharing is allowed, you already have a platform to boost your video views. Post your video on your own website and social media sites first and foremost. You can add commentary (or let the video speak for itself). You have complete control here. Use it.

Websites and Blogs

One of the best ways to have your content to reach potential consumers is by putting your video on the website pages. The more videos you have, the better.

Blogs contain educational, informative, and brand-specific content that endear potential consumers. Engage your blog visitors with a video that promotes your product. Also, you can incorporate your video into email newsletters.

Targeted videos for landing pages

If you own any landing pages, these are great introductory locations for your content. Toss that video into the mix and let more people have access to it. Create content for landing pages as well. People really engage well with video these days. The web isn’t just a wall of text anymore. It’s a living, breathing society that thrives when it receives living, breathing people talking to one another in videos. Landing pages are an ideal location to target your audience.

Here is the good news. New algorithms are giving video content a priority on social media. Paid channels such as influencer outreach and paid social media advertisements are also effective in product promotion.