You’ve created the perfect video and have added it to your website and all your social media channels… what next?
You’ll want to see how your video is performing. For example, has it encouraged anyone to like your social media profiles, visit your website or ask for a quote?
Here are four of the best ways to help you see if your video is doing well.
Number of views
The most straightforward metric of all – the number of views shows how many times people have seen your video. It can be an easy way of seeing how far your reach is.
Bear in mind that a view doesn’t necessarily mean someone has watched your whole video. For example, in YouTube, a view is logged once someone has watched 30 seconds of a video. In Facebook and Instagram however, a view is tracked when a viewer is three seconds in!
This can make the next metric all the more useful…
How much of your video are your prospective customers watching?
This metric will show how much of your video your viewers see before they go off and do something else.
In the UK, the average completion rate for a video is 65.4% on desktop and 47.2% on mobile. This means it’s extremely rare for someone to watch a video right through to the very end.
A high watch time is a good sign that people are loving your new video. Conversely, a quick drop-off rate means that some people may be finding your video boring or too long-winded.
Our top tip – put your most valuable information at the start of your video. That way, if viewers stop watching, they’ll still have seen your key message!
Likes, shares and comments
Measuring the number of likes, shares and comments your video receives can help you see if it is resonating with your target audience. The more social engagement and shares you receive, the more people are talking about your video.
Remember to reply to any comments made, whether they are positive or negative. Social media should always be a two-way channel of communication.
Did you know that marketers that use videos experience 34% higher conversion rates than those that don’t?
If you have Google Analytics installed and have goals set up, you can use it to see how many people visited your site through one of your videos. You can then see if they requested a quote, clicked on an email address, signed up to your newsletter or bought one of your products.
Conversion rate can be a bit of a tricky metric to calculate, but it can be one of the most helpful as you can see how much money you are making from your videos!
Don’t forget to set your goals!
Before you start tracking metrics, be sure to put goals in place. This will give you something to work towards when measuring your video analytics
Don’t forget, if you are looking for a video that will inform, entertain and most importantly… engage your customers, we’re here to help.
How can I make a low-cost video?
When you run a business or oversee a marketing department, you want to do all you can to make every single penny count.
What if we told you that you can create your own videos, even if you’re on a small budget?
Here are some ways you can create inspiring B2B and B2C videos without breaking the bank.
Film with your phone
A professional video camera can cost upwards of £1,000, but did you know that you already have a great video-making device in your back pocket?
Modern-day smartphones are more than capable of creating high-quality video and photo footage. For example, a smartphone camera from the year 2000 had a resolution of 0.11 megapixels. Twenty-one years later, you can buy a phone with a 108-megapixel camera, an increase of over 9,8000%!
Not only can you record footage on your phone, but you can edit it too. You can use many free apps to stitch together videos, add sounds, and create special effects.
Use content you already have
Upcycling is on-trend at the moment, and the great news is that you can recycle your existing photos and video footage to create new content.
Look at your photo drive and see what you already have. For example, you can take photos that a professional photographer took and put them together to create your own low-cost video.
You may be eager to get out there and start filming. Before you begin though, sit down and think about what you want your video to achieve.
Do you want to raise awareness of your brand, promote a new product or service or encourage prospective customers to complete a specific goal? Knowing what you want your outcome to be will help you create your content.
All videos need a start, a middle and an end, so think ahead about what you want to talk about in your video. The more organised your footage, the more likely viewers will react positively to it.
Remember the five Ps: “Prior planning prevents poor performance!”
Use live video and streaming
Did you know that Facebook users spend three times as long watching live videos than regular ones?
Live videos and streaming can be an exciting way to reach out to new customers if you are on a budget. You don’t need to spend money on fancy cameras or editing – just get out your phone and start filming!
Remember that quality counts when it comes to creating videos
Even though it is possible to make a low-cost video that will appeal to your customers, sometimes investing in your video creation can make all the difference.
Using a company to plan, film and edit your video will result in a well-made, well-thought-out piece of footage that you can use in the months and years to come.
Think of your video as a return on investment for your business. The sales you make off the back of your brand new content will pay for it several times over!
If you’d like to know more about how we can help you create the perfect video.