Video Production in Chelmsford Essex – 1 Day of Dynamic Content Creation

Video Production in Chelmsford Essex – 1 Day of Dynamic Content Creation


Video Production in Chelmsford Essex – Welcome to a comprehensive case study that delves into the intricacies of a collaborative video production project undertaken by The Sequence Agency, a premier video marketing firm. In this blog, we’ll unravel the journey behind the scenes, showcasing how a remarkable partnership with our client, Urmet, led to the creation of compelling video content.

This case study aims to provide a detailed overview of our collaborative video production project with Urmet, highlighting key insights, challenges, and successes. The project exemplifies the evolution of video production, moving beyond traditional single-use videos to creating versatile content for multiple communication channels. Our approach involved on-site filming at various development sites, capturing real-time content, and addressing challenges unique to the construction environment. The success of this project depended on effective collaboration between The Sequence Agency, Urmet, and skilled implementers, emphasising the power of teamwork. Throughout the case study, we’ll uncover valuable takeaways, from understanding client objectives to overcoming technical challenges, setting the stage for future video production endeavours.

Stay tuned as we embark on a journey through client engagement, project overview, challenges faced, technical insights, and the impact of this collaborative video production project.

Client Introduction

Getting to Know Urmet

Our partnership with Urmet, an industry leader specialising in access control systems, has been instrumental in crafting exceptional video content. Urmet stands as a prominent player in the access control systems industry, with a primary focus on enhancing security, particularly in residential settings. Urmet’s industry expertise posed unique challenges and opportunities, requiring a tailored approach to video production.

Urmet’s primary goal was to showcase their products in real-world scenarios, emphasising functionality and security. Our collaboration ensured that Urmet’s vision seamlessly integrated with our video production expertise, resulting in impactful content. The client’s industry demands precision and technical insight, presenting exciting opportunities and challenges in the project.

Project Overview

Setting the Project’s Scope

The main goals and objectives of this video production project were multi-faceted. Urmet sought to showcase their access control systems in action within real-world environments, with a particular focus on residential developments. The project aimed to produce a 10-minute YouTube video that would serve as a promotional tool on Urmet’s website, YouTube channel, and various social media platforms. Additionally, the project aimed to create smaller social videos tailored to specific channels.

To meet these objectives, the project was structured to maximise efficiency and deliver results that aligned with Urmet’s expectations. A thorough preproduction phase laid the groundwork, ensuring a clear vision and concept for the videos. The production phase involved extensive on-site filming at various development sites, capturing the products in action. Finally, the post-production phase was dedicated to perfecting the raw footage and transforming it into a compelling final product.

The project’s scope was carefully defined to ensure it aligned with the team’s expertise and resources. It required a dynamic approach that combined elements of documentary-style filming, on-site filming, and technical product explanations. The innovative techniques employed in this project set the stage for a unique and impactful video production journey.

Delving into the Core of Video Production

Tackling Obstacles in Video Production

One of the main challenges encountered during this project was the unpredictability of the on-site filming environment. As the team embarked on filming at various development sites, the ever-changing conditions posed unique obstacles. Unlike controlled studio environments, this project required adapting to real-world scenarios. The team had to be flexible, ready to adjust on the fly, and find the best angles and shots amidst dynamic construction settings.

Another challenge stemmed from the technical nature of Urmet’s products. Access control systems are intricate and require detailed explanations. Balancing the need for technical information with engaging storytelling presented a creative challenge. The team had to ensure that the technical aspects were communicated effectively without overwhelming the audience with jargon.

Moreover, the construction site environment introduced potential risks to the equipment. Filming on a live building site meant navigating through the site’s layout while safeguarding valuable camera gear. The team had to strategise to minimise risks and ensure the safety of both equipment and personnel.

To overcome these challenges, the team adopted a combination of strategies. Flexibility and adaptability were key, with the crew making quick decisions on the ground to capture the best shots. In terms of technical complexity, careful scripting and storyboarding helped streamline the communication of technical information. Additionally, protective measures were put in place to safeguard equipment, ensuring the smooth continuation of filming.

The challenges faced during this project provided valuable lessons and insights. They highlighted the importance of adaptability in video production, the need for clear communication in technical content, and the significance of risk management.

Celebrating Milestones

One of the major successes of this project was the successful creation of engaging and informative content. The team’s ability to adapt to the dynamic construction site environment while capturing compelling footage contributed significantly to the project’s success. The resulting videos showcased Urmet’s access control systems in action, effectively conveying their functionality.

These successes translated into tangible benefits for Urmet. The videos created during this project became valuable marketing assets, enhancing Urmet’s brand visibility and market presence. They provided potential clients with a clear understanding of the products and their applications in real-world settings. The videos served as a powerful tool for Urmet’s marketing and sales efforts.

The success of the project also had a positive impact on the team’s morale and workflow. It reinforced the team’s ability to tackle challenges head-on and deliver exceptional results. The collaborative spirit and dedication exhibited throughout the project set a precedent for future endeavors, fostering a culture of excellence within The Sequence Agency.

These achievements were not only celebrated within the team but also resonated with Urmet and their audience. The videos received positive feedback, underlining their effectiveness in conveying the key messages and benefits of Urmet’s access control systems.

Exploring the Production Process

Laying the Groundwork

The preproduction phase of this project involved a series of key steps. First and foremost, extensive discovery sessions were conducted to gain a deep understanding of Urmet’s goals, target audience, and messaging preferences. These sessions allowed the team to tailor the project to align seamlessly with the client’s vision.

During this phase, the project’s vision and concept were developed in collaboration with Urmet. The team worked closely with the client to identify the most effective ways to showcase their access control systems in real-world scenarios. This collaborative approach ensured that the project would meet and exceed Urmet’s expectations.

As with any project, there were anticipated challenges. However, the preproduction phase was dedicated to identifying these challenges and planning for effective solutions. This proactive approach helped the team navigate potential obstacles with confidence.

Client input played a crucial role in shaping the preproduction process. Regular communication and feedback sessions ensured that the project remained aligned with Urmet’s objectives and preferences. This client-centric approach was integral to the success of the collaborative video production.

With the groundwork laid during preproduction, the team was well-prepared to move into the production phase, where the project’s vision would be brought to life.

Chelmer-Waterside-Chelmsford Urmet Product Demo

Delving into the Core of Video Production

Bringing the Vision to Life

The heart of the production phase was the on-site filming at Chelmer Waterside in Chelmsford, Essex. These sites served as the backdrop for showcasing Urmet’s access control systems in action. The team embarked on a dynamic journey to capture the essence of these systems and their applications in real-world scenarios.

To effectively translate the project’s vision into actual video content, the team relied on a toolkit designed for versatility and precision. Multiple cameras, monopods, gimbals, and drones were essential tools for capturing diverse shots, from close-ups of the products to sweeping aerial views of the development sites. Each piece of equipment played a specific role in achieving the desired visual narrative.

The construction site environment, while visually rich, introduced unique challenges. Ongoing construction activities created noise and visual disturbances that had to be carefully managed. To ensure high-quality audio, lapel microphones (lav mics) were used to capture clean and clear sound, even in noisy conditions.

Adaptability was key during the production phase. The team had to make real-time decisions about shot composition and angles to minimise interference from construction activities. This required a deep understanding of the project’s objectives and the ability to pivot swiftly to capture the best shots.

Strategic scheduling was another critical factor. Filming was carefully planned to coincide with periods of relative quiet on the construction site. This allowed the team to capture essential audio and visual content without disruptions.

While navigating the challenges posed by the construction site environment, the team remained committed to staying on track and within budget. Effective communication and coordination were pivotal in ensuring that the project progressed smoothly and efficiently.

Innovation played a significant role in this phase. The team explored creative techniques to capture the products in action, ensuring that the videos would engage and inform the audience effectively.

With the production phase successfully executed, the project transitioned to the post-production stage, where raw footage would be transformed into the final video content.

Video Production in Chelmsford Essex

Video Production in Chelmsford Essex

The post-production stage of the collaborative video production project with Urmet is where the magic truly happens. One of the fundamental activities in post-production is organising the extensive amount of footage captured during the production phase. Proper organisation ensures that all footage is readily accessible for editing and processing. This step includes backing up all files to safeguard against data loss.

The editing process involves transforming raw footage into a coherent and engaging video. However, this project posed unique challenges due to the technical nature of Urmet’s products. To effectively communicate the technical details without overwhelming the audience, careful scripting and storyboarding were essential. The team worked diligently to strike a balance between technical accuracy and engaging storytelling.

The post-production phase also presented challenges related to audio. While lapel microphones helped capture high-quality sound during filming, the team encountered instances where live construction work interfered with audio quality. To resolve these issues, audio editing and enhancement techniques were employed to ensure that the final product featured clear and crisp sound.

Throughout the editing process, multiple rounds of review and refinement were conducted. This iterative approach, akin to an “X-factor” review, allowed the team to continuously improve the video’s flow, pacing, and messaging. It ensured that the final video would be concise, engaging, and effective.

Feedback mechanisms played a crucial role in post-production. Client input was sought and incorporated to align the final product with Urmet’s objectives and preferences. The collaborative spirit that defined the project extended into the post-production phase, where client feedback was valued and acted upon.

The post-production process elevated the overall quality of the video, transforming raw footage into a compelling narrative that effectively showcased Urmet’s access control systems. The result was a video that not only met but exceeded the project’s objectives.

Reflecting on the Video Production Journey

Measuring Success

The final video produced for Urmet was met with enthusiasm and appreciation. The client was not only satisfied but genuinely thrilled with the outcome. Seeing their access control systems in action in real-world environments exceeded their expectations. The video effectively conveyed the functionality and benefits of Urmet’s products, making it a valuable asset for their marketing efforts.

Beyond client satisfaction, the video had a notable impact on Urmet’s objectives. It enhanced their brand’s online presence and contributed to meaningful engagement with their target audience. The video provided potential clients with a clear understanding of the value that Urmet’s access control systems bring to various settings.

The reception of the video extended beyond the client, resonating with Urmet’s audience. Positive feedback highlighted the video’s effectiveness in communicating key messages and showcasing the products. It reinforced Urmet’s position as an industry leader in access control systems.

Metrics and indicators were used to measure the project’s success. These included view counts, engagement rates, and audience feedback. The data revealed that the video achieved its goals of reaching a wider audience and generating interest in Urmet’s products.

Chelmer-Waterside-Chelmsford Urmet Product Demo

Looking Ahead

The collaborative video production project with Urmet provided valuable lessons and insights that will inform future projects. These lessons will shape The Sequence Agency’s approach to video production and guide the way forward.

Key takeaways from this project include the importance of adaptability in video production. The ability to pivot and make decisions on the fly was essential in capturing compelling footage in dynamic environments. This adaptability will be a cornerstone of future projects, ensuring that challenges are met with creative solutions.

The project also highlighted the significance of clear communication in technical content. Striking the right balance between technical accuracy and engaging storytelling is a challenge that will be addressed in future projects. Effective scripting and storyboarding will play a central role in achieving this balance.

Looking ahead, there are opportunities for improvement and new strategies to be implemented in future projects. The success of this project has paved the way for further collaboration with Urmet, with additional video projects on the horizon.

In conclusion, the collaborative video production project with Urmet exemplifies The Sequence Agency’s commitment to delivering outstanding results that maximise brand visibility and engagement. If you’re seeking top-notch video production services, The Sequence Agency is here to help.

Thank you for considering The Sequence Agency as your partner in creating compelling video content that makes a meaningful impact.

The ‘Rise’ of Reels!

The ‘Rise’ of Reels!

What are Reels?

A Reel is a video feature on Instagram. They are short, entertaining and creative videos made by users. You can share your reels with followers on a private account and share with a broader audience through the Explore page in the middle button of the app with a public account. Reels in Explore have a higher chance of being seen by more people, especially with trending sounds and music. Use Reels to reach new audiences on a large scale.

It is easy to like, share and comment in the Reels section, with the icons being along the right side of the screen. Some reels have a “Featured label”, which means Instagram has featured your Reel; you will receive a notification when this happens. Instagram chooses featured Reels for being wildly entertaining and engaging Reels.

How reels are increasing in popularity

Released in 2020, Instagram Reels have steadily been growing in popularity. Reels replaced IGTV videos as the primary form of video content when Instagram removed them in October 2021. The middle button on Instagram is now the reels feed, explaining why Reels are becoming widely popular on the app, being one of the main features. They are the ‘organic’ form of reach on the app, posted hoping the more views on your Reels, the higher your engagement and follower rates.

Reels seem to be more popular among brands and businesses than influencers more focused on TikTok. They are connected to your profile page on Instagram, filled with still posts and stories containing your product or services and links straight to your company website. This allows people to browse your brand and company directly from a reel, unlike TikTok profiles containing videos and no static posts.

Hootsuite made an online experiment researching whether Reels boost overall engagement and follower rates. Brayden Cohen said, “We’ve seen significant spikes in our follower count one to three days after posting a Reel. My hypothesis is that these spikes in follower growth came from our Reels content.”

In our experience, we also agree that posting Reels has shown higher engagement rates and a slow rise in followers.

Instagram Reels
New reels on Facebook

Facebook has recently released Reels. Originally introduced in 2021 but only globally in 2022. They are found in the Facebook feed, Reels section, and your Reels profile on Facebook.

Reels on Facebook are much the same as Instagram Reels, being entertaining short videos. Facebook describes Reels as:

“Facebook Reels are a new way to create short, entertaining videos, get discovered by new audiences and be part of cultural moments on Facebook. Effects and music can be added to your Reel or use your own original audio, allowing you to bring your ideas to life and share them with your audience. Reels you create will appear in places like Facebook Feed, the Reels section on Facebook, or your Reels profile.”

How to utilise reels for business

Reels seem to be more popular with brands and businesses, as we briefly touched on before. Reels are your gateway to your business, profile, and website; therefore, having a solid profile is essential. They are connected to your profile page on Instagram, filled with still posts and stories containing your product or services and links straight to your company website. This allows people to browse your brand and company directly from a reel, unlike TikTok profiles containing videos and no static posts.

You can do things to increase the likelihood of a video going ‘viral’ and being seen by many. First things first, using trending sounds! Then, once posted, add the Reel to your story to increase the likelihood of it being seen.

Having a person showing their face on a video seems to increase the popularity. “We see that an image of a person in the Reel helps it perform better,” says Cohen, from Hoopsuite. Users have a higher chance of feeling connected to the video by seeing a friendly face.

Reels are the place for entertaining, engaging and funny content. People like entertainment when scrolling. Therefore, the best strategy is to find a way to grab the user’s attention and then have a good CTA to draw them to your profile. Avoid low-quality videos or content taken from other apps (TikTok). They are not going to be shown, due to the watermark logo, as Instagram likes to push original content.


Well, it’s clear to see that Reels are indeed taking over our apps. From Instagram to Facebook, Reels are on the rise!

Utilising Reels is essential for business owners. They can increase the chances of growing followers and creating engagement. They should be short, entertaining and engaging, with something to draw users in as they are a gateway to your profile, which ultimately is where you aim for customers to be.

Reels are worth your time! Start creating today!

If you’re stuck with no inspiration, let us do the hard job!
We offer social media management.

Link to our Instagram.

TikTok vs Reels

TikTok vs Reels

We’ve all heard of Instagram and TikTok in the online world of social media. Instagram is known for its Reels and TikTok for its short videos. But what’s the difference between the two? Which one is best to use for your business? And the big question, which is better, Reels or TikTok?

Well, let’s answer that question today! Starting with…


Reels are a video feature on Instagram. They are short, entertaining and creative videos made by users. You can share reels with your followers on the Feed and share with a broader audience through the explore page in the middle button of the app. Reels on the Explore page have a higher chance of going viral; they offer an opportunity for anyone to become a creator.

It is easy to like, share and comment in the Reels section to your friends, with the icons being along the right side of the screen. Some reels have a “Featured label”. When your video is featured a notification will be received. Instagram specifically selects featured reels for being entertaining for the audience.


TikTok is a social media platform used for creating, sharing and discovering short videos. You can film various videos lip-syncing, dancing, acting out sketches, and trending videos are very popular. Videos are generally 15 seconds long, but multiple clips can be connected for up to 60 seconds of footage. Recently, TikTok expanded the time limit to 3 minutes for longer videos recorded outside the app.

TikTok also has video editing and customisation tools. For example, you have access to a library of songs, effects, filters, and sound bites to add to videos. You can also “duet” with someone by replying to a video, creating split-screen and endless reactions.

The differences/ similarities

TikTok and Reels are similar in that they are places to post short videos to broad audiences. They have similar features. For example, TikTok has a ‘Duet’ feature, and Instagram has ‘Remix’. However, they also have differences; for instance, TikTok allows you to record for longer. Reels will enable you to record for 15, 30 or 60 seconds at a time, whereas TikTok will allow you to record for 15, 60 or 3 minutes. This is a significant difference as originally, TikTok only allowed 15-second videos. They keep up with the competition by increasing their time range and exceeding the record time limit.

The editing features on TikTok and Reels have some significant differences. Effects, filters, and themes are increasingly popular to use on TikTok instead of the smaller variety of resources on Instagram. One of the main differences between the two is the music features. Business accounts using Instagram Reels cannot use music features, they become very limited; you have to record and edit your video outside of Instagram if you want to produce a video with sound on a business account.

Everyone wants to get a larger reach! But what’s best? TikTok or Instagram? On Instagram, your video is attached to your profile; this profile has material on your Feed, Instagram shop, and highlights in your stories. Similarly, TikTok has a shop feature set up for businesses. Having your Instagram Reel reach a large audience is critical for a business owner; as directly linked to the video are your brand and name. Social media creates awareness which can lead to more business! TikTok may be better if you target a younger audience as young people primarily use the app; in 2021, 43% of users were between 18 and 24. But in saying that, the older generation is getting into TikTok now, too and many businesses. And similarly to Instagram, TikTok has a shop feature set up for businesses.

Tiktok or Instagram?

Now for the Big question TikTok or Reels?

TikTok has been known to achieve greater engagement rates as opposed to Instagram. It’s a newer platform primarily video-focused, and paired with trending music and fun duets, it’s a winning app. Looking from a business perspective, TikTok is the place to try out new ideas, experiment, and try something new without ruining your reputation or ‘look’ you may have created on other platforms. So spread your wings, dont hold back and be creative! It could work out or flop. TikTok is your experiment without risk.

Instagram Reels link to your business, your account and the customers you have gathered; it’s a massive platform itself and connected to Facebook. This is your place to post content, enjoyed by your audience, linking them directly to your profile and website with the hope of gaining new sales. Tiktok also has a store feature, but as it is still relatively new, not as many people are using or going to use it for some time; you need to build trust with the customers.

Interestingly, TikTok limits its caption characters, only allowing 500 characters instead of Instagram, allowing 2,200 characters and 30 hashtags. So if you plan to add a detailed caption to your Video, Reels is your go-to platform. Whereas if you are going for a more visual approach, TikTok or Reels will suit you equally. Your target audience will influence your decision. Generally, TikTok aims toward a younger audience, whilst Reels aims toward a middle age group.


So! Now we have learnt all we can about TikToks and Reels, which is better? In my personal opinion, I believe that both TikTok and Reels have their advantages and strengths. But overall? Together, they are stronger. They go hand in hand; I’m sure you are already using Instagram for business; TikTok is your time to try new things! To be creative and try something you may have thought of posting and been too nervous to try on your other platforms. Utilise both, post content on both, and expand your reach! Connect the two, creating a solid social marketing bundle!

Create worthy, entertaining, engaging content to be posted on both platforms. Then, experiment with TikTok and post the successful pieces on Instagram; it’s the strongest strategy.

Are you more of a Reels or TikTok user? Let us know in the comments below!

TikTok for Business: Your Guide to using TikTok

TikTok for Business: Your Guide to using TikTok

What is TikTok?

TikTok is a social media platform known for creating, sharing and discovering short videos. Young people primarily use the app, with 43% of users aged between 18 and 24 in 2021. Tiktok allows users to create and share globally across a community.

You can film various videos lip-syncing, dancing, or acting out sketches, and trending videos are popular. Videos are generally 15 seconds long; however, multiple clips can be connected for up to 60 seconds of footage. Recently, TikTok expanded the time limit to 3 minutes for longer videos recorded outside the app. TikTok also has video editing and customisation tools, and you can access a library of songs, effects, filters, and sound bites to add to videos. You can also “duet” with someone by replying to a video, creating a split-screen.

As a business owner, you need to keep up with trends, and TikTok is the future of social media. Tiktok now has 1 Billion monthly active users as of January 2022.

How to use TikTok for business

When used for a business, TikTok has two options for advertisement; an ad platform with paid ads or the option to create a profile and produce self-made videos. TikTok ads appear between videos on the app and are often creative and look similar in format to regular TikTok videos.

The majority of social media users do not have access to expensive cameras or equipment. Instead, content is made on phone cameras, giving an authentic natural feel to the videos, which users can relate to. Using the same approach for your business will provide your brand or company personality, and something people will relate to you.

Knowing that the platform’s highest users are young people, humorous and entertaining videos are the best way to engage. Keeping engagement and interest is vital; people will scroll past quickly if the content is not engaging. Users spend, on average, around 24 hours in a month on the app. TikTok is not the place for squeaky clean first impressions and neat edges; it’s a place for authentic entertainment, humour and fun. The app revolves around community engagement and hashtags. Research, find videos and content you enjoy, then recreate them to make it your own! Have fun with it.

Why use TikTok for business?

TikTok is the new growing trend that business owners need to get ahead on and can be very beneficial if used strategically. It allows you to grow a community and promote towards a new audience differently than you may have before.

TikTok is one of the most used social media platforms, rising in league with Facebook, Instagram and Youtube. It’s a popular way of advertising for companies wanting to reach a large audience. A large audience gives a higher chance of eyes on your ads, and Tiktok has 1.2 billion active users globally.

People are downloading and actively using the app and engaging with content. The average user spends 858 minutes per month on the app giving your business a chance to see high engagement.

TikTok gives you a chance to be creative and have fun with your business! It isn’t for being professional, clean and neat. To have a higher engagement, create relatable and enjoyable content. It’s a great way to advertise to a new range of audiences.

Advertising on Tiktok

There are five types of advertisements on TikTok, including in-feed ads, brand takeover, top view, branded hashtag challenge and branded effects.

Let’s have a look…


In-feed ads are advertisements that pop up between videos seen whilst scrolling on the for you page. They work similarly to Snapchat or Instagram ads, are played in full screen and are skippable. It is essential to stop people scrolling straight past by making them seem similar to general videos seen on feeds. You can include multiple call to actions which can be 60 seconds or less. Encourage users to shop, download or visit websites straight from TikTok. Then measure their success through tracking clicks, impressions and engagement.

Brand takeover

TikTok brand takeovers are full-screen, high impact ads being the first things you see when opening the app. They are one of the best ads available on TikTok, directing the sales straight to the customer’s face, straight to your target audience. Not only appearing as you open the app, they can also be found within the for you page, seen as images, gifs or videos. Brand takeovers allow one brand to take over the app for the day. In addition, you can create ads that appear over the top of the app, like topview ads and even add embedded links to internal and external landing pages. These ads are non-skippable. The only downfall is that they are costly, so they may not be the best choice for smaller companies. But for larger companies, they are the best option for fast growth, reaching a large audience.


TopView ads are seen at the top of the for you page. They can be up to 60 seconds long and are the largest ad that TikTok offers. It is a valuable marketing tool and quickly grabs users’ attention, being at the top, and creating considerable awareness and engagement. This ad easily captures the user’s attention without competing for content drawing attention elsewhere.

Branded Hashtag Challenge

A branded hashtag challenge is an ad style where a brand will ask users to perform a specific task and tag them using a unique hashtag. Challenges are popular on social media and tend to go viral. They are a one of a kind ad exclusive to TikTok, are best for encouraging user-generated content and building brand awareness and are just tonnes of fun! They are great for collaboration and building relationships with the TikTok culture and community. Know your objectives and what you want to achieve from your challenge before posting for a higher chance of success.

Branded effects

TikTok branded effects allows companies to design custom filter or stickers on the app, similar to Snapchat’s branded lenses. People in their videos can then use these filters or lenses. Branded effects last up to 10 days and are great for getting users to interact and engage with you and have fun. It’s an effortless advertisement style that is definitely worth your time!


To sum up, we know that TikTok is a growing platform that can be a great advertising opportunity for businesses if used wisely and correctly. TikTok is a unique platform heavily focused on short, snappy videos that are primarily funny and silly. When posting, find the least heavy information content from your company to advertise, and you may just be surprised at the outcome! There are many ways to promote on TikTok, ranging from expensive paid apps to free self-created ones! Anyone can advertise on TikTok, be it by themselves or with one of the inpaid ads supplied by TikTok. TikTok has a high user rate and a very high engagement rate; it would be foolish to miss the opportunity.

Any questions? We offer TikTok management. Get in touch today!

Our TikTok – @thesequenceagency

Create, Repurpose, Reuse!

Create, Repurpose, Reuse!

Here at The Sequence Agency, we have a motto; Create, Repurpose and Reuse. We are passionate about creating and reusing good content. Would you use a good pen just once? I think not! So why are you only using your content once?

Let us take you through our process…

Step 1


Step one, produce, develop and create engaging and informative posts or videos.

This step is one of the most critical stages, creating a piece of solid content to hold its own when reproduced and reused. (Check out of 5 things to consider before creating a content blog to produce the best content!) Have fun with your content; if you’re having fun, your audience is having fun! Make sure you know your goal for the content piece, what you want people to take from it, who you are targeting, and always make it engaging!

And if you’re struggling with creating entertaining and educational content yourself, let us do the hard work whilst you focus on your business. We will create a piece designed specifically and unique to you.

Step 2


Next, take the content created and repurpose it. Adapt your content and make it unique, new, and different. For example, take small pieces from a video to produce smaller, snappier videos and still images to use on your social media. It doesn’t have to be just from one piece; this can be many pieces of content. Another example is repurposing a blog, just like this one! Take pieces, create posts or videos, make a carousel!

Have fun at this stage. Take your favourite edits and sections to create something new and exciting. Even include other videos, mix them up, become the DJ of marketing creations! Remix these edits. Make something even better than the original!

Step 3


Finally comes the easy part, sharing your new content! Get your unique masterpieces out there! Share on all of your desired social media platforms: Instagram, Facebook, Linkedin, Youtube, Tiktok, Twitter, all your social media. Great content speaks for itself.

Watch and see you’re social come to life. Don’t forget to respond to any comments and always deal with any negatives quickly.
Once posted, you can analyse and see which posts have done well. See what posts have the most engagement, most reach and comments. Remember these for the future and create pieces similar.

It’s the circle of creating!

Start using our process in your business for great cost-effective content on your social media. It’s an easy way to grow and develop your social media and thrive!

Create, recycle and reuse all your content. Work efficiently and achieve the most.

Our top apps for creating Social Media content!

Our top apps for creating Social Media content!

At The Sequence Agency we are constantly creating new and exciting social media content, but what apps do we rate and use ourselves?

Let us give you a rundown of a few of our favourite simple to use apps to use when creating social media content.

Starting with the app –


Our first pick has to be Canva. It’s a free graphic design platform, and its many features allow even the most inexperienced beginner the ability to edit and create content. We have used Canva for many of our social media posts, it’s easy to use and has a wide range of templates. We also love that once we have created content, we can review and edit each other’s work.

Here’s what some of our team have to say:

“We love using Canva and feel it’s one of the best design content apps. We love that it is free to use, flexible and accessed without an adobe suite. It gives you plenty of creative freedom when making posts.”

‘Tiktok and Instagram’

We, of course, love Tiktok and Instagram! They are popular social media apps used for creating, posting and sharing content. Currently, you may be using these apps for browsing funny videos and following your favourite companies, but it is also an excellent tool for creating content! We love using these platforms for making fun and engaging videos. Tiktok is great for adding sounds to your videos and finding the trending sounds to increase engagement. Use these apps for creating and editing videos.

“TikTok opens up avenues for fun & engaging video content, that being promotional or informative. It allows every user a fair chance at becoming popular on the app, and you can follow along with different trends and use popular audio. Instagram has many options to promote and engage, such as general posts, stories, reels and live videos. We love adding the final touches on stories using GIFS, giving a more engaging presence. We also love adding music to some stories.”


Another favourite is Inshot. Inshot is a video and photo app that optimises your content ready to post onto social media. It is free to access on iPad or phone, with an option of a paid subscription for additional features. It’s easy to use and allows you to edit, add music, voiceovers, texts and emojis to your content. The app lets you pick a canvas size to work with, which is handy if you need to create TikTok content or Instagram reels content.

It is straightforward to use; once you download your content into the software, it is easy to cut and edit parts out and add any text or picture-in-picture edits. We prefer this over other apps as it is so straightforward to use, and you’re not paying for it like Premiere Pro or other editing apps. We think it’s a great addition to be used when creating!

“This app is great for video editing on your phone/iPad, it is free, and you can create a video no matter what social post you need it to go on!”


BIGVU is also on our list. It’s a free app that allows you to read scripts, shoot videos and edit styles. It transforms photos, videos and tweets into stunning, professional video sequences to captivate your audience. It allows you to read scripts whilst enhancing your audio and lighting in the process! Download on your iPhone or android to have free script prompts.

“The feature we love most is the app that creates a teleprompter above any video to follow along with your script easily. No need to remember lines; the app takes your entered script and displays it at the top of the screen!”


One that has to be on our list is Pro-create. Pro-create is a raster graphics editor app for digital painting. It is an artistic tool app that allows you to create one of a kind pieces with the feel of drawing on actual paper. It’s for the iPad, but its accessibility makes it stand out, as it is available on any device. In addition, the app has a one-off payment with no subscriptions or renewal fees.

A FREE alternative to Pro Create is Vectornate, it isn’t exactly the same, but close enough for you to get a similar feel!

“The sequence love to use this app, when using on the iPad, drawing directly onto the pad creates a real-life drawing feel. No restrictions as opposed to using a mouse and pad. Freestyle drawing to create unique and professional designs.”


Mojo is our next choice. It’s an excellent app for storytelling. Mojo offers a wide range of different templates to aid you in editing your stories, ready to engage and capture your audience on Instagram, Facebook and Snapchat!

“Mojo is a great app for presenting your content into a video. You can set templates to add content and create an engaging story with smooth transitions and animated titles. We love that Mojo doesn’t have standardised content; it is unique. Use the app to create professional-looking content.”


GIPHY app is a Gif maker tool. Use your images or image bursts to create eye-catching giffs to share. Gifs are a modern way to engage viewers. Above all, it’s important to know that humour is a great way to engage, and humorous gifs are very in trend at the moment, so start using some in your business!

“We believe that GIPHY is the best gif maker. People respond well to gifs; they are a modern way of engaging and exciting customers!”


iMovie is a video editing software application developed by Apple. With a streamlined design and intuitive Multi-Touch gestures, iMovie lets you create Hollywood-style trailers and beautiful movies like never before. Features include options to modify and enhance video colour settings, crop and rotate video clips, stabilise shaky videos, add video transitions, and change the speed of clips.

iMovie is great for editing longer videos; if you use YouTube, this can be an excellent tool for you. You can add your video into the programme and then cut and create whatever content you like. In addition, you can add title cards and other effects. It is similar to In-Shot, but for someone who has more experience with video editing.

“A great simple editing app, used on Apple. Simple, easy to make content! It does what it says on the tin. There are lots of YouTube tutorials on how to use iMovie, so if you’re willing to learn new software, we recommend it!”


To sum up, we use many apps when creating all different types of content, and these are just a few of our favourites! It’s great to learn new apps and tools to help you to create those engaging and eye-catching posts for your social media!

Keep learning, keep creating, and you’re on the right track!

Why not try some of our favourites? Or let us know in the comments some of your favourite apps and websites!