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Why create a video for your restaurant?

Why create a video for your restaurant?

Managing a restaurant is a tricky business. Not only do you have to look after staff and make sure that food deliveries arrive on time, but you have to encourage customers to come through your doors.

If you are looking at ways to market your restaurant, café or food truck, video is a fantastic option. All you need to do is grab your smartphone and start filming!

Still not convinced? Here are four reasons why video marketing is the way forward for the food industry.

You can showcase your delicious food

Photos are great for showing off the great-tasting food you make, but a video takes things to the next level.

Customers can hear the mouth-watering crunch that your homemade bread makes, or see the unctuous gooey cheese as the fork digs into your signature pasta dish.

You can also show your chefs hard at work in the kitchen, filming the dishes as they are being prepared.

You can take customers on a tour of your restaurant

Restaurants aren’t just about the food. They’re about the ambience too.

With a video, you can show your customers what your restaurant is like. Show them your indoor seating area as well as any outdoor dining or bar areas. If you’re feeling daring, why not take them on a behind-the-scenes visit to your kitchen?

If you have any fun or quirky décor –  show it off!

You can get valuable social proof

It’s all very well and good telling customers that your food is yummy. However, if a friend or relative tells them it’s yummy… even better!

Testimonials play a valuable role in encouraging customers through the door. According to Nielsen, seven out of ten people trust reviews and recommendations – even from complete strangers.

If customers are happy to do so, film a short video of them saying how much they enjoyed their meal. You’ll then have some great footage that you can upload to your website or social media accounts!

You can introduce your staff

Don’t underestimate the customer experience in your restaurant. 70% of customers say that they would spend more money to do business with a company that delivers exemplary customer service.

With this in mind, create content that familiarises your customers with your front and back-of-house team – the servers, the chefs, the bar staff… even the office staff behind the scenes!

Ask your team questions. It could be anything from their favourite dish on the menu to why they love working at your restaurant. You can even ask them fun questions like what their superpower would be or which celebrity they’d most like to eat dinner with… this information really lets their personality shine through!

If you’re a little too busy to get filming, we’re here to help.

We will create a professional video that shows your restaurant off to prospective customers, boosting enquiries, reservations and most importantly… your revenue.

What are the benefits of Video Marketing?

What are the benefits of Video Marketing?

When you’re responsible for your business’s marketing strategy, there are so many different channels that you need to think about.

Email, social media, website content… Which channels will you use, and what content will you put on them? There’s so much to consider!

One of the options available to you is video marketing. It’s not a new marketing channel by any means, but it is one that companies often overlook.

In fact, 40% of companies have never used video as part of their marketing strategy!

New to the world of video marketing? Here are three of the reasons why you should be using it to help move your business forward.

1. People like watching videos

If you had to learn about a topic, would you prefer to go through a long-winded 2,000-word article, or an informative and fun five-minute video?

People enjoy watching videos as they are fun to watch, simple to understand and can be easily consumed on mobile phone or tablet. An incredible 98% of users advise they have watched an explainer video to find out more about a product or service.

Videos are popular with all demographics, but they especially resonate with Millennials and Gen Zers, with those under 35 more likely to tune in.

2. You can incorporate videos into all of your other marketing channels

An advantage of a high-quality, well-thought-out video is that you can use it across all of your marketing channels.

You can upload it to social media, you can add it to your website… you can even use it as part of your pay per click advertising campaigns!

Videos work especially well on social. 93% of brands have said that they have got at least one new customer off the back of a video on their social media profile.

With a video, you won’t have something that you can just use once; you will have something that you can repurpose and use again and again!

3. You can use videos to boost your rankings in the search engines

Search engines like Bing and Google like to link to video content.

What does this mean for your business? It means that any videos you create are more likely to rank at the top of the search results, increasing the odds of people finding out more about you.

Plus, as an added bonus, the second most popular search engine in the world after Google… is YouTube!

Find out more about how videos can help you with your SEO

Want to create a video that will get all the clicks?

If you want to incorporate videos into your marketing strategy, The Sequence is here to help.

Our team can create compelling videos that you can use on your website, social media accounts and on YouTube.

These videos will promote your brand to customers, generate new leads as well as boost your turnover!

Contact us today to find out more about our video creation services and how we can help you.