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TikTok for Business: Your Guide to using TikTok

TikTok for Business: Your Guide to using TikTok

What is TikTok?

TikTok is a social media platform known for creating, sharing and discovering short videos. Young people primarily use the app, with 43% of users aged between 18 and 24 in 2021. Tiktok allows users to create and share globally across a community.

You can film various videos lip-syncing, dancing, or acting out sketches, and trending videos are popular. Videos are generally 15 seconds long; however, multiple clips can be connected for up to 60 seconds of footage. Recently, TikTok expanded the time limit to 3 minutes for longer videos recorded outside the app. TikTok also has video editing and customisation tools, and you can access a library of songs, effects, filters, and sound bites to add to videos. You can also “duet” with someone by replying to a video, creating a split-screen.

As a business owner, you need to keep up with trends, and TikTok is the future of social media. Tiktok now has 1 Billion monthly active users as of January 2022.

How to use TikTok for business

When used for a business, TikTok has two options for advertisement; an ad platform with paid ads or the option to create a profile and produce self-made videos. TikTok ads appear between videos on the app and are often creative and look similar in format to regular TikTok videos.

The majority of social media users do not have access to expensive cameras or equipment. Instead, content is made on phone cameras, giving an authentic natural feel to the videos, which users can relate to. Using the same approach for your business will provide your brand or company personality, and something people will relate to you.

Knowing that the platform’s highest users are young people, humorous and entertaining videos are the best way to engage. Keeping engagement and interest is vital; people will scroll past quickly if the content is not engaging. Users spend, on average, around 24 hours in a month on the app. TikTok is not the place for squeaky clean first impressions and neat edges; it’s a place for authentic entertainment, humour and fun. The app revolves around community engagement and hashtags. Research, find videos and content you enjoy, then recreate them to make it your own! Have fun with it.

Why use TikTok for business?

TikTok is the new growing trend that business owners need to get ahead on and can be very beneficial if used strategically. It allows you to grow a community and promote towards a new audience differently than you may have before.

TikTok is one of the most used social media platforms, rising in league with Facebook, Instagram and Youtube. It’s a popular way of advertising for companies wanting to reach a large audience. A large audience gives a higher chance of eyes on your ads, and Tiktok has 1.2 billion active users globally.

People are downloading and actively using the app and engaging with content. The average user spends 858 minutes per month on the app giving your business a chance to see high engagement.

TikTok gives you a chance to be creative and have fun with your business! It isn’t for being professional, clean and neat. To have a higher engagement, create relatable and enjoyable content. It’s a great way to advertise to a new range of audiences.

Advertising on Tiktok

There are five types of advertisements on TikTok, including in-feed ads, brand takeover, top view, branded hashtag challenge and branded effects.

Let’s have a look…

In-feed

In-feed ads are advertisements that pop up between videos seen whilst scrolling on the for you page. They work similarly to Snapchat or Instagram ads, are played in full screen and are skippable. It is essential to stop people scrolling straight past by making them seem similar to general videos seen on feeds. You can include multiple call to actions which can be 60 seconds or less. Encourage users to shop, download or visit websites straight from TikTok. Then measure their success through tracking clicks, impressions and engagement.

Brand takeover

TikTok brand takeovers are full-screen, high impact ads being the first things you see when opening the app. They are one of the best ads available on TikTok, directing the sales straight to the customer’s face, straight to your target audience. Not only appearing as you open the app, they can also be found within the for you page, seen as images, gifs or videos. Brand takeovers allow one brand to take over the app for the day. In addition, you can create ads that appear over the top of the app, like topview ads and even add embedded links to internal and external landing pages. These ads are non-skippable. The only downfall is that they are costly, so they may not be the best choice for smaller companies. But for larger companies, they are the best option for fast growth, reaching a large audience.

TopView

TopView ads are seen at the top of the for you page. They can be up to 60 seconds long and are the largest ad that TikTok offers. It is a valuable marketing tool and quickly grabs users’ attention, being at the top, and creating considerable awareness and engagement. This ad easily captures the user’s attention without competing for content drawing attention elsewhere.

Branded Hashtag Challenge

A branded hashtag challenge is an ad style where a brand will ask users to perform a specific task and tag them using a unique hashtag. Challenges are popular on social media and tend to go viral. They are a one of a kind ad exclusive to TikTok, are best for encouraging user-generated content and building brand awareness and are just tonnes of fun! They are great for collaboration and building relationships with the TikTok culture and community. Know your objectives and what you want to achieve from your challenge before posting for a higher chance of success.

Branded effects

TikTok branded effects allows companies to design custom filter or stickers on the app, similar to Snapchat’s branded lenses. People in their videos can then use these filters or lenses. Branded effects last up to 10 days and are great for getting users to interact and engage with you and have fun. It’s an effortless advertisement style that is definitely worth your time!

Conclusion

To sum up, we know that TikTok is a growing platform that can be a great advertising opportunity for businesses if used wisely and correctly. TikTok is a unique platform heavily focused on short, snappy videos that are primarily funny and silly. When posting, find the least heavy information content from your company to advertise, and you may just be surprised at the outcome! There are many ways to promote on TikTok, ranging from expensive paid apps to free self-created ones! Anyone can advertise on TikTok, be it by themselves or with one of the inpaid ads supplied by TikTok. TikTok has a high user rate and a very high engagement rate; it would be foolish to miss the opportunity.

Any questions? We offer TikTok management. Get in touch today!

Our TikTok – @thesequenceagency

Create, Repurpose, Reuse!

Create, Repurpose, Reuse!

Here at The Sequence Agency, we have a motto; Create, Repurpose and Reuse. We are passionate about creating and reusing good content. Would you use a good pen just once? I think not! So why are you only using your content once?

Let us take you through our process…

Step 1

Create

Step one, produce, develop and create engaging and informative posts or videos.

This step is one of the most critical stages, creating a piece of solid content to hold its own when reproduced and reused. (Check out of 5 things to consider before creating a content blog to produce the best content!) Have fun with your content; if you’re having fun, your audience is having fun! Make sure you know your goal for the content piece, what you want people to take from it, who you are targeting, and always make it engaging!

And if you’re struggling with creating entertaining and educational content yourself, let us do the hard work whilst you focus on your business. We will create a piece designed specifically and unique to you.

Step 2

Repurpose

Next, take the content created and repurpose it. Adapt your content and make it unique, new, and different. For example, take small pieces from a video to produce smaller, snappier videos and still images to use on your social media. It doesn’t have to be just from one piece; this can be many pieces of content. Another example is repurposing a blog, just like this one! Take pieces, create posts or videos, make a carousel!

Have fun at this stage. Take your favourite edits and sections to create something new and exciting. Even include other videos, mix them up, become the DJ of marketing creations! Remix these edits. Make something even better than the original!

Step 3

Reuse

Finally comes the easy part, sharing your new content! Get your unique masterpieces out there! Share on all of your desired social media platforms: Instagram, Facebook, Linkedin, Youtube, Tiktok, Twitter, all your social media. Great content speaks for itself.

Watch and see you’re social come to life. Don’t forget to respond to any comments and always deal with any negatives quickly.
Once posted, you can analyse and see which posts have done well. See what posts have the most engagement, most reach and comments. Remember these for the future and create pieces similar.

It’s the circle of creating!

Start using our process in your business for great cost-effective content on your social media. It’s an easy way to grow and develop your social media and thrive!

Create, recycle and reuse all your content. Work efficiently and achieve the most.

3 Reasons why you should hire a marketing agency

3 Reasons why you should hire a marketing agency

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3 Reasons why you should hire a marketing agency

No matter the size of your business, or the industry you are in, marketing has moved from something that is ‘nice to have’ to something that is now absolutely essential.

For example, 92% of small businesses believe having a website is something that is critical, but only 64% of small businesses actually have a website of their own.

Marketing has a range of benefits, from promoting your brand and giving you the edge over your competitors… all the way through to generating traffic and leads.

If you’re looking to introduce marketing to your company, hiring a marketing agency is a great option.

Still not convinced? Here are three critical reasons why hiring an agency will help to supercharge your marketing efforts.

You save money

If you recruit a marketing team in-house, not only do you have to pay their salaries, but you also have to pay for their holidays, benefits, pensions and training too. Costs can quickly mount up! In fact, the average salary for a marketing manager is £34,000.

When you hire an agency, you only pay for the time you use it for – whether this is hourly or a day rate.

This makes an agency the perfect choice if you are on a tight budget.

You save time

If you run a small business, you may be tempted to carry out any marketing yourself. This means that you not only need to create your marketing strategy but implement it too, all while you look after the rest of your company’s needs.

The average marketer spends about four hours a week looking at marketing data alone, so this will take up a lot of your time.

You may decide to hire more junior marketing staff or an apprentice to save on costs, but this means that you have to spend extra time training and mentoring them.

Bringing a marketing agency on board means that you can spend time doing what you do best… growing your business.

You gain knowledge

When you bring a marketing agency on board, you’re bringing in the experts.

Staff at agencies have years of experience in their chosen field and will apply their skills and knowledge to your specific requirements. They’re also likely to have worked with companies similar to yours, and can advise on what marketing techniques will work best for your business.

The bonus is that agency staff are growing and expanding their skillset all the time, meaning that they can apply all the latest digital developments to your business.

Looking for a marketing agency? The Sequence Agency is here to help

We’re The Sequence, and we’re dedicated to providing a wide range of companies with exceptional and unique marketing content.

We provide a cost-effective, professional service which means that you have a dedicated marketing team at your disposal, no matter the size of your business or budget.

Contact us today to see how we can give your digital marketing a boost.

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How often should you post on social media?

How often should you post on social media?

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How often should you post on social media?

How often should you post?

There is no magic formula for knowing how often to post on social media. What might work for one brand, doesn’t always work for another. Instead of using a mass method approach, let’s focus on these proven posting strategies which can be tailored for your business.

Being consistent with your posts allows you to establish awareness of your brand. Don’t overwhelm your customers with content, be selective about what you’re showcasing. Ensure your content is of good quality to entice potential clients.

Create less, for more!

Spend more time creating selective quality-driven posts instead of many poor quality, non-engaging posts. Create less, for more!

Have you experimented with the amount that you post? Has your engagement changed? Share with us in the comments below