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How videos can help you with SEO

How videos can help you with SEO

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How videos can help you with SEO

How videos can help you with SEO

Creating video content for your website has a wide range of benefits. You can increase brand awareness, grow your leads and increase the time prospective buyers spend on your site.

However, did you know that videos can help boost your search engine rankings too, making your site more likely to be found?
Let’s look at how videos can improve your SEO.

What is SEO?

SEO is short for ‘search engine optimisation’. It’s when you optimise your website content so that you appear higher in search engines like Google, Bing and Yahoo.

When people search for specific keywords on search engines, you want your website to appear as close to the top of the search results as possible, ideally on the first page.

In fact, the top five results on the first page of Google account for two out of every three clicks!

Three ways how videos can boost your SEO

Now that you know what SEO does, you’ll want to see how a good quality video can help get you to the top of the rankings.

Here are three ways that a video can help with search engine optimisation.

1. Video increases the amount of time people stay on your website.

The amount of time visitors spend on your website is a positive ranking signal for SEO. This means that the longer people stay, the more likely the search engines will think your site is a good source of information.

According to Wistia, people will spend nearly three times as long on a page with video than one without.

It’s essential to make any videos you create as interesting as possible – you want to hold your visitor’s attention as long as you can.

2. Video increases the odds of backlinks.

Backlinks are another way that you can improve your SEO. When other high-quality websites link back to you, it’s a sign that your site is a trusted source of information.

With an entertaining or informative video, you provide value to other sites and increase the likelihood of them sharing your content with their own visitors.

Adding share buttons on or next to any videos you create makes it easier for people to promote your content.

3. Search engines prefer to link to video content.

Both Bing and Google have separate tabs for video content, meaning that with a video, you’re more likely to show up in the search engines!

If you have a video on your page, Google will add a short snippet to go alongsideyour page listing, making visitors more likely to click.

Our top tip… did you know that YouTube is the second most popular search engine in the world after Google? Upload your video to YouTube for increased visibility!

Want to boost your SEO? We are here to help.

Looking for a video to tell prospective customers more about your product or service? The Sequence will create an exciting video to showcase your brand and improve your presence in the search engine rankings.

Contact us today to find out more.

Still aren’t sure where to begin with SEO videos? Don’t have the time? We are here to help!

We curate tailored videos that will help you challenge your competitors and boost your SEO.

Videos for social media: How to create the most engaging content

Videos for social media: How to create the most engaging content

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Videos for social media: How to create the most engaging content

It’s official; video is taking over the world of social media.

No matter which social media platforms you use for your business, videos are more likely to engage and entertain users and most importantly… encourage them to buy.

Did you know that tweets with videos see ten times more engagement than those without?

Want to create videos that will get a lot of likes? Here are our top tips.

Add Value

Before you hit that record button, think about the purpose of your video. You want to put something out that entertains or educates your viewers.

Think about your target audience and what they like and dislike. That way, you will know what kind of content will be of the most interest to them.

Our top tip – people are curious by nature, so create a video that will encourage them to tune in.

Buzzfeed did this on their Facebook Live feed by seeing how many rubber bands they could wrap around a watermelon!

Keep it short and sweet

The average attention span for humans is now eight seconds. To give this some extra context, goldfish now have longer attention spans than we do!

This means that any videos you put out on social media need to get to the point quickly. We’d recommend keeping any videos you upload under a minute long. Plan your video before you record it and get rid of any irrelevant information.

Try and have your key message at the start of your video. This may feel a little counter-productive but that way, if people don’t watch all of your video, they’ll still be aware of what you’re promoting.

Use subtitles

When we’re looking at social media on our phones, the chances are that we will have it on mute. This means that if you have audio on your video, you will need to have subtitles.

85% of videos on Facebook are watched without the sound on. The good news is that it is easy to add captions to a social media video. You can add captions to any videos on YouTube, and there are lots of free mobile apps like Clips and AutoCap.

As well as helping those with their phones on mute, you’re also helping people that are hard of hearing.

Make the most of user-generated content

User-generated content (UGC) is content that your followers have created. UGC works really well as it is authentic and highlights what people love the most about your brand.

Customers say that UGC is 2.4 times as authentic than content created by brands. This makes a short video taken by one of your biggest fans a brilliant opportunity to get more eyes on your service or product.

There are rules in place for UGC. Always ask for permission before sharing a video, and remember to tag the creator in the post.

Need a little help with your social media videos?

If you’re unsure where to start with your social media videos, we are here to help.

We’ll create exciting and engaging videos that are pitched towards your target audience, encouraging them to find out more about you.

Contact us today and find out more about the benefits that video can bring to your business.

Still aren’t sure where to begin with a client testimonial video? Don’t have the time? We are here to help!

We can create high-quality, pitch-perfect video testimonials for your business. We will curate, film and edit as many videos as you need, giving you the social proof your company needs to bring in brand new business.

How to create the perfect testimonial video

How to create the perfect testimonial video

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How to create the perfect testimonial video

Can video testimonials create social proof?

Social proof is when customers adapt their behaviour in line with what other people are doing.

This is what makes testimonial videos so powerful. When your clients tell other people why you’re so great to work with, they’ll be more likely to work with you too.

According to Nielsen, seven out of ten people will trust reviews and recommendations from people, even if they have not met them before.

If you’re not using them already, testimonial videos are easy to make and can help generate up to 62% more revenue for your business.

Here’s how to create an awesome client testimonial video that will mean more eyes on your business.

How to film a great testimonial video

In the past, you had to buy or hire expensive equipment to shoot your video. Now you can film your testimonials using your phone or laptop!

The video quality of the latest smartphones and computers has vastly increased over the past few years. This means you can easily create fantastic testimonial footage, all by tapping a button.

Here are three ways you can film your videos:

1# Filming your client face-to-face

If you are face-to-face with your client, you can film them talking using your smartphone. We recommend buying a tripod. These are easy to use, affordable and will make your final footage look much more professional.

#2 Your client films a testimonial for you

If you can’t see your client, they can film a testimonial on their phone and send it to you.

You can email across a list of questions you would like them to answer (more on that later). They can then record the footage at a time convenient to them.

#3 Filming your client on a video call

Why not get on a Zoom call with your client and record your meeting? This is great if your client is based far away from you or is working from home.

Don’t forget to get permission before you hit the record button!

Editing your testimonial video

Don’t worry if there are gaps in your footage or your client pauses a lot. You can edit the footage afterwards to make it flow better and remove any dead air.

All smartphones come with their own video editing software that you can use to tweak your videos on the go. There is also Movie Maker 10 for Windows and iMovie for IOS; both are free and simple to use.

Keep your testimonial video short and sweet – if it’s too long your viewers will get bored! We recommend 60 seconds tops.

The best questions to ask

To make an impactful testimonial, you will have to guide your client through the video with some well-thought-out questions. 

We recommend sending your client the questions in advance before you film. That way, they will have time to prepare.

Here are some of our favourites.

  • What problems did you have before you worked with us?
  • Why did you choose to work with us?
  • How do you use the products or services we provide?
  • What benefits have you found by working with us?
  • What do you like most about working with us?
  • Why would you recommend us to other people?
  • Is there anything else you would like to say? This is an important one as your client may say something you hadn’t thought of

And there you have it… how to create the perfect testimonial video! We hope this guide has inspired you to dust off your camera and get filming.

Still aren’t sure where to begin with a client testimonial video? Don’t have the time? We are here to help!

We can create high-quality, pitch-perfect video testimonials for your business. We will curate, film and edit as many videos as you need, giving you the social proof your company needs to bring in brand new business.

Looking for a free & easy way to advertise your business? 🤔

Looking for a free & easy way to advertise your business? 🤔

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Looking for a free & easy way to advertise your business? 🤔

Use #hashtags in your social media posts! 

Did you know that tweets with hashtags get double the engagement of tweets that don’t?

Still not convinced? Here are some of the ways that hashtags can help supercharge your content.

Hashtags will help people find your posts.

Hashtags expand the reach of your message, meaning that people that don’t follow your account can easily find what you’re putting out there.

Hashtags are extremely powerful.

Hashtags amplify your content, showcase your brand and promote your product or service to brand new customers. Not bad for something entirely free of charge to use!

Hashtags put your posts in front of the right eyeballs.

Know who your target audience is? Using hashtags relevant to them will ensure that they see your content front and centre

Hashtags place your posts in people’s feeds.

You can follow hashtags on social media which means posts using those tags appear in your feed. Use this to your advantage and appear in front of people who may not have heard of you before

Hashtags help you connect with communities.

Hashtags generate a sense of belonging and make it easier than ever to appear in front of groups and organisations

Hashtags make your posts searchable.

Click on a hashtag, and you can see a list of everyone else who has used that tag in their message. 

Hashtags mean you get featured on other people’s accounts.

Social media users love to share people who use the same hashtags as them. This increases the chances of getting that all-important retweet!

Whether you’re on Instagram, Twitter, Facebook or LinkedIn… don’t underestimate the power of the hashtag!

Have any questions about how to use hashtags? Leave a message in the comments!

 

Are you looking to stand out on social media?

Get a free review of your marketing, social media and website from our marketing experts, worth £197.
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3 Reasons why you should hire a marketing agency

3 Reasons why you should hire a marketing agency

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3 Reasons why you should hire a marketing agency

No matter the size of your business, or the industry you are in, marketing has moved from something that is ‘nice to have’ to something that is now absolutely essential.

For example, 92% of small businesses believe having a website is something that is critical, but only 64% of small businesses actually have a website of their own.

Marketing has a range of benefits, from promoting your brand and giving you the edge over your competitors… all the way through to generating traffic and leads.

If you’re looking to introduce marketing to your company, hiring a marketing agency is a great option.

Still not convinced? Here are three critical reasons why hiring an agency will help to supercharge your marketing efforts.

You save money

If you recruit a marketing team in-house, not only do you have to pay their salaries, but you also have to pay for their holidays, benefits, pensions and training too. Costs can quickly mount up! In fact, the average salary for a marketing manager is £34,000.

When you hire an agency, you only pay for the time you use it for – whether this is hourly or a day rate.

This makes an agency the perfect choice if you are on a tight budget.

You save time

If you run a small business, you may be tempted to carry out any marketing yourself. This means that you not only need to create your marketing strategy but implement it too, all while you look after the rest of your company’s needs.

The average marketer spends about four hours a week looking at marketing data alone, so this will take up a lot of your time.

You may decide to hire more junior marketing staff or an apprentice to save on costs, but this means that you have to spend extra time training and mentoring them.

Bringing a marketing agency on board means that you can spend time doing what you do best… growing your business.

You gain knowledge

When you bring a marketing agency on board, you’re bringing in the experts.

Staff at agencies have years of experience in their chosen field and will apply their skills and knowledge to your specific requirements. They’re also likely to have worked with companies similar to yours, and can advise on what marketing techniques will work best for your business.

The bonus is that agency staff are growing and expanding their skillset all the time, meaning that they can apply all the latest digital developments to your business.

Looking for a marketing agency? The Sequence Agency is here to help

We’re The Sequence, and we’re dedicated to providing a wide range of companies with exceptional and unique marketing content.

We provide a cost-effective, professional service which means that you have a dedicated marketing team at your disposal, no matter the size of your business or budget.

Contact us today to see how we can give your digital marketing a boost.

Not Getting Enough Traffic? Not Converting Enough Leads?

Get a free review of your marketing, social media and website from our team of digital marketing experts, worth £197.
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How often should you post on social media?

How often should you post on social media?

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How often should you post on social media?

How often should you post?

There is no magic formula for knowing how often to post on social media. What might work for one brand, doesn’t always work for another. Instead of using a mass method approach, let’s focus on these proven posting strategies which can be tailored for your business.

Being consistent with your posts allows you to establish awareness of your brand. Don’t overwhelm your customers with content, be selective about what you’re showcasing. Ensure your content is of good quality to entice potential clients.

Create less, for more!

Spend more time creating selective quality-driven posts instead of many poor quality, non-engaging posts. Create less, for more!

Have you experimented with the amount that you post? Has your engagement changed? Share with us in the comments below