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Looking for a free & easy way to advertise your business? 🤔

Looking for a free & easy way to advertise your business? 🤔

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Looking for a free & easy way to advertise your business? 🤔

Use #hashtags in your social media posts! 

Did you know that tweets with hashtags get double the engagement of tweets that don’t?

Still not convinced? Here are some of the ways that hashtags can help supercharge your content.

Hashtags will help people find your posts.

Hashtags expand the reach of your message, meaning that people that don’t follow your account can easily find what you’re putting out there.

Hashtags are extremely powerful.

Hashtags amplify your content, showcase your brand and promote your product or service to brand new customers. Not bad for something entirely free of charge to use!

Hashtags put your posts in front of the right eyeballs.

Know who your target audience is? Using hashtags relevant to them will ensure that they see your content front and centre

Hashtags place your posts in people’s feeds.

You can follow hashtags on social media which means posts using those tags appear in your feed. Use this to your advantage and appear in front of people who may not have heard of you before

Hashtags help you connect with communities.

Hashtags generate a sense of belonging and make it easier than ever to appear in front of groups and organisations

Hashtags make your posts searchable.

Click on a hashtag, and you can see a list of everyone else who has used that tag in their message. 

Hashtags mean you get featured on other people’s accounts.

Social media users love to share people who use the same hashtags as them. This increases the chances of getting that all-important retweet!

Whether you’re on Instagram, Twitter, Facebook or LinkedIn… don’t underestimate the power of the hashtag!

Have any questions about how to use hashtags? Leave a message in the comments!

 

Are you looking to stand out on social media?

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3 Reasons why you should hire a marketing agency

3 Reasons why you should hire a marketing agency

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3 Reasons why you should hire a marketing agency

No matter the size of your business, or the industry you are in, marketing has moved from something that is ‘nice to have’ to something that is now absolutely essential.

For example, 92% of small businesses believe having a website is something that is critical, but only 64% of small businesses actually have a website of their own.

Marketing has a range of benefits, from promoting your brand and giving you the edge over your competitors… all the way through to generating traffic and leads.

If you’re looking to introduce marketing to your company, hiring a marketing agency is a great option.

Still not convinced? Here are three critical reasons why hiring an agency will help to supercharge your marketing efforts.

You save money

If you recruit a marketing team in-house, not only do you have to pay their salaries, but you also have to pay for their holidays, benefits, pensions and training too. Costs can quickly mount up! In fact, the average salary for a marketing manager is £34,000.

When you hire an agency, you only pay for the time you use it for – whether this is hourly or a day rate.

This makes an agency the perfect choice if you are on a tight budget.

You save time

If you run a small business, you may be tempted to carry out any marketing yourself. This means that you not only need to create your marketing strategy but implement it too, all while you look after the rest of your company’s needs.

The average marketer spends about four hours a week looking at marketing data alone, so this will take up a lot of your time.

You may decide to hire more junior marketing staff or an apprentice to save on costs, but this means that you have to spend extra time training and mentoring them.

Bringing a marketing agency on board means that you can spend time doing what you do best… growing your business.

You gain knowledge

When you bring a marketing agency on board, you’re bringing in the experts.

Staff at agencies have years of experience in their chosen field and will apply their skills and knowledge to your specific requirements. They’re also likely to have worked with companies similar to yours, and can advise on what marketing techniques will work best for your business.

The bonus is that agency staff are growing and expanding their skillset all the time, meaning that they can apply all the latest digital developments to your business.

Looking for a marketing agency? The Sequence Agency is here to help

We’re The Sequence, and we’re dedicated to providing a wide range of companies with exceptional and unique marketing content.

We provide a cost-effective, professional service which means that you have a dedicated marketing team at your disposal, no matter the size of your business or budget.

Contact us today to see how we can give your digital marketing a boost.

Not Getting Enough Traffic? Not Converting Enough Leads?

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How often should you post on social media?

How often should you post on social media?

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How often should you post on social media?

How often should you post?

There is no magic formula for knowing how often to post on social media. What might work for one brand, doesn’t always work for another. Instead of using a mass method approach, let’s focus on these proven posting strategies which can be tailored for your business.

Being consistent with your posts allows you to establish awareness of your brand. Don’t overwhelm your customers with content, be selective about what you’re showcasing. Ensure your content is of good quality to entice potential clients.

Create less, for more!

Spend more time creating selective quality-driven posts instead of many poor quality, non-engaging posts. Create less, for more!

Have you experimented with the amount that you post? Has your engagement changed? Share with us in the comments below

The Sales Funnel

The Sales Funnel

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The Sales Funnel

Where are your leads in your sales pipeline?

Though a sales funnel accounts for the stages of awareness, decision and buying that your leads experience, a pipeline outlines the specific materials and CTAs that you present to them and when. Asking about where in your pipeline that your leads are can help you to layout a content strategy for your list of videos.

Awareness 

At this stage, viewers realise their problem and discern an opportunity or a challenge. You should, therefore, tailor your videos in a way that attracts consumers and introduces your brand to a new audience.

Attracting potential leads while building awareness is the first stage of any sales funnel. Video marketing can now be used to distribute ads, instigate word of mouth and cross-promote your brand.

Consideration

You should present your product in a way that puts your product on top of the competition. Ideally, you should tailor the content in a way that shows proof of customer satisfaction.

Converting your public spectators into believers is what the consideration phase of your sales funnel attempts to do. The second stage of your marketing funnel shows your leads that you’re an ideal choice from among their market options.

Decision

At this point, the viewer is contemplating different solutions to their problems by conducting research, looking for recommendations, and reading product reviews.

The “decision” your leads need to make isn’t in regards to seeing you as the best option, for the decision is in regards to if they will pay or not.

How to distribute your content

How to distribute your content

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How to distribute your content

If you’ve made something worthwhile and profound, half the battle is over. Now let’s start on the second half of the battle, AKA winning the war. Where do you use your video?

How to Distribute Videos

After creating a fantastic video, you should get your target audience watching. Video content gets the desired results when distributed to the right channels. These can either be owned or paid platforms. Owned channels are the easiest and most cost-effective.

Video on a website

Start with an online location you have complete control over. If you have a website, social media sites, and access to online forums where video sharing is allowed, you already have a platform to boost your video views. Post your video on your own website and social media sites first and foremost. You can add commentary (or let the video speak for itself). You have complete control here. Use it.

Websites and Blogs

One of the best ways to have your content to reach potential consumers is by putting your video on the website pages. The more videos you have, the better.

Blogs contain educational, informative, and brand-specific content that endear potential consumers. Engage your blog visitors with a video that promotes your product. Also, you can incorporate your video into email newsletters.

Targeted videos for landing pages

If you own any landing pages, these are great introductory locations for your content. Toss that video into the mix and let more people have access to it. Create content for landing pages as well. People really engage well with video these days. The web isn’t just a wall of text anymore. It’s a living, breathing society that thrives when it receives living, breathing people talking to one another in videos. Landing pages are an ideal location to target your audience.

Here is the good news. New algorithms are giving video content a priority on social media. Paid channels such as influencer outreach and paid social media advertisements are also effective in product promotion.

How to format your content

How to format your content

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How to format your content

Variable Lengths : Your industry and consumer profile dictate the length of your content during the decision phase. Regardless, your objective is to always present your information concisely whenever possible.

FAQ : All consumers have doubts, but you can address the doubts of your prospects by letting them know that you understand them. Use a FAQ video to let consumers “air out” their concerns as you provide them with suitable answers.

Reviews : Consider using a professional in your industry to give your viewers a final review of your product. You want to enforce the idea that your buyer knows what they’re getting and that your solution works.

Product Features and Benefits : Now recap your product’s benefits and features. Let your viewers settle once again with the reasons why they’re in need.

Say Thank You : Start with a message saying thank you to anyone who’s made a purchase.

Customer Support : Let your buyers know that they always have customer support when they need it.

Updates or Product Peeks : Ensure that you create a list of all of your buyers; with your list, you can send them updates individually.

Tips, Tricks and Hacks : Include secrets and creative uses for your product as a way of getting back in touch with your leads in a future date.