How do I know if my video is doing well?

How do I know if my video is doing well?

You’ve created the perfect video and have added it to your website and all your social media channels… what next?

You’ll want to see how your video is performing. For example, has it encouraged anyone to like your social media profiles, visit your website or ask for a quote?

Here are four of the best ways to help you see if your video is doing well.

Number of views

The most straightforward metric of all – the number of views shows how many times people have seen your video. It can be an easy way of seeing how far your reach is.

Bear in mind that a view doesn’t necessarily mean someone has watched your whole video. For example, in YouTube, a view is logged once someone has watched 30 seconds of a video. In Facebook and Instagram however, a view is tracked when a viewer is three seconds in!

This can make the next metric all the more useful…

Watch time

How much of your video are your prospective customers watching? 

This metric will show how much of your video your viewers see before they go off and do something else.

In the UK, the average completion rate for a video is 65.4% on desktop and 47.2% on mobile. This means it’s extremely rare for someone to watch a video right through to the very end.

A high watch time is a good sign that people are loving your new video. Conversely, a quick drop-off rate means that some people may be finding your video boring or too long-winded.

Our top tip – put your most valuable information at the start of your video. That way, if viewers stop watching, they’ll still have seen your key message!

Likes, shares and comments

Measuring the number of likes, shares and comments your video receives can help you see if it is resonating with your target audience. The more social engagement and shares you receive, the more people are talking about your video.

Remember to reply to any comments made, whether they are positive or negative. Social media should always be a two-way channel of communication.

Conversion rates

Did you know that marketers that use videos experience 34% higher conversion rates than those that don’t?

If you have Google Analytics installed and have goals set up, you can use it to see how many people visited your site through one of your videos. You can then see if they requested a quote, clicked on an email address, signed up to your newsletter or bought one of your products.

Conversion rate can be a bit of a tricky metric to calculate, but it can be one of the most helpful as you can see how much money you are making from your videos!

Don’t forget to set your goals!

Before you start tracking metrics, be sure to put goals in place. This will give you something to work towards when measuring your video analytics

Don’t forget, if you are looking for a video that will inform, entertain and most importantly… engage your customers, we’re here to help.

How can I make a low-cost video?

When you run a business or oversee a marketing department, you want to do all you can to make every single penny count.

What if we told you that you can create your own videos, even if you’re on a small budget?

Here are some ways you can create inspiring B2B and B2C videos without breaking the bank.

Film with your phone

A professional video camera can cost upwards of £1,000, but did you know that you already have a great video-making device in your back pocket? 

Modern-day smartphones are more than capable of creating high-quality video and photo footage. For example, a smartphone camera from the year 2000 had a resolution of 0.11 megapixels. Twenty-one years later, you can buy a phone with a 108-megapixel camera, an increase of over 9,8000%!

Not only can you record footage on your phone, but you can edit it too. You can use many free apps to stitch together videos, add sounds, and create special effects.

Use content you already have

Upcycling is on-trend at the moment, and the great news is that you can recycle your existing photos and video footage to create new content.

Look at your photo drive and see what you already have. For example, you can take photos that a professional photographer took and put them together to create your own low-cost video.

Plan ahead

You may be eager to get out there and start filming. Before you begin though, sit down and think about what you want your video to achieve. 

Do you want to raise awareness of your brand, promote a new product or service or encourage prospective customers to complete a specific goal? Knowing what you want your outcome to be will help you create your content.

All videos need a start, a middle and an end, so think ahead about what you want to talk about in your video. The more organised your footage, the more likely viewers will react positively to it.

Remember the five Ps: “Prior planning prevents poor performance!”

Use live video and streaming

Did you know that Facebook users spend three times as long watching live videos than regular ones?

Live videos and streaming can be an exciting way to reach out to new customers if you are on a budget. You don’t need to spend money on fancy cameras or editing – just get out your phone and start filming!

Remember that quality counts when it comes to creating videos

Even though it is possible to make a low-cost video that will appeal to your customers, sometimes investing in your video creation can make all the difference.

Using a company to plan, film and edit your video will result in a well-made, well-thought-out piece of footage that you can use in the months and years to come. 

Think of your video as a return on investment for your business. The sales you make off the back of your brand new content will pay for it several times over!

If you’d like to know more about how we can help you create the perfect video.

How did the black out affect you?

How did the black out affect you?

As many of you probably witnessed, Instagram, Facebook and WhatsApp went down Monday evening till late. This left a lot of social media users frustrated, as well as business owners who’s main streams of income is through Instagram or Facebook. 

Facebook owner, Mark Zuckerberg loses $7 Billion in the matter of hours! 

What we learnt during the black out…

Everyone who owns a business needs to look at other social media platforms to start promoting on and building an audience with, because if it were to happen again for just as long, you don’t know how much it is going to effect your business. 

The blackout Holy Trinity, Instagram, Facebook and WhatsApp are all owned by the same company, hence why they were all down at the same time. Where as Twitter and TikTok were both up and thriving, with more users than ever visiting both of the social media platforms. Another site that was up was LinkedIn, crucial for businesses all over the world, if you haven’t already, start a LinkedIn page for your business as it is crucial in times like these. 

Start a LinkedIn for yourself or your business

LinkedIn is easy to use, it is essentially the Facebook of the business world, except the major blackout issue! Not only is it good in times like these but it offers so much more business opportunities across the globe. Make connections with fellow business owners or people that work in the sector you do. As well as meeting new people or connecting with old colleagues you can also find your next job on there, overall, it is a very useful social media platform to have.

Take a look at our LinkedIn here.

But hey, could you imagine this 20 years ago?

It is wild how much the average person relies on social media to keep them entertained, people were going nuts over on Twitter talking about this! It is important that we all take time away from our personal social media accounts every now and then to really embrace the real world, that we often forget about. On a different note from that, it is also insane how we can use social media as a tool to market online to customers, the new era of technology is amazing for business. 

Need help managing your social media platforms? 

Managing your social media profiles can be increasingly difficult, especially when thinking about what to create, what to post, then how to manage your community of followers.

We take care of all aspects of Social Media – whether it’s creating accounts from scratch or creating bespoke content. All the content we produce for clients is tailored and customised to you and your brand, in order to help you grow in the digital world.

Why create a video for your restaurant?

Why create a video for your restaurant?

Managing a restaurant is a tricky business. Not only do you have to look after staff and make sure that food deliveries arrive on time, but you have to encourage customers to come through your doors.

If you are looking at ways to market your restaurant, café or food truck, video is a fantastic option. All you need to do is grab your smartphone and start filming!

Still not convinced? Here are four reasons why video marketing is the way forward for the food industry.

You can showcase your delicious food

Photos are great for showing off the great-tasting food you make, but a video takes things to the next level.

Customers can hear the mouth-watering crunch that your homemade bread makes, or see the unctuous gooey cheese as the fork digs into your signature pasta dish.

You can also show your chefs hard at work in the kitchen, filming the dishes as they are being prepared.

You can take customers on a tour of your restaurant

Restaurants aren’t just about the food. They’re about the ambience too.

With a video, you can show your customers what your restaurant is like. Show them your indoor seating area as well as any outdoor dining or bar areas. If you’re feeling daring, why not take them on a behind-the-scenes visit to your kitchen?

If you have any fun or quirky décor –  show it off!

You can get valuable social proof

It’s all very well and good telling customers that your food is yummy. However, if a friend or relative tells them it’s yummy… even better!

Testimonials play a valuable role in encouraging customers through the door. According to Nielsen, seven out of ten people trust reviews and recommendations – even from complete strangers.

If customers are happy to do so, film a short video of them saying how much they enjoyed their meal. You’ll then have some great footage that you can upload to your website or social media accounts!

You can introduce your staff

Don’t underestimate the customer experience in your restaurant. 70% of customers say that they would spend more money to do business with a company that delivers exemplary customer service.

With this in mind, create content that familiarises your customers with your front and back-of-house team – the servers, the chefs, the bar staff… even the office staff behind the scenes!

Ask your team questions. It could be anything from their favourite dish on the menu to why they love working at your restaurant. You can even ask them fun questions like what their superpower would be or which celebrity they’d most like to eat dinner with… this information really lets their personality shine through!

If you’re a little too busy to get filming, we’re here to help.

We will create a professional video that shows your restaurant off to prospective customers, boosting enquiries, reservations and most importantly… your revenue.

What are the benefits of Video Marketing?

What are the benefits of Video Marketing?

When you’re responsible for your business’s marketing strategy, there are so many different channels that you need to think about.

Email, social media, website content… Which channels will you use, and what content will you put on them? There’s so much to consider!

One of the options available to you is video marketing. It’s not a new marketing channel by any means, but it is one that companies often overlook.

In fact, 40% of companies have never used video as part of their marketing strategy!

New to the world of video marketing? Here are three of the reasons why you should be using it to help move your business forward.

1. People like watching videos

If you had to learn about a topic, would you prefer to go through a long-winded 2,000-word article, or an informative and fun five-minute video?

People enjoy watching videos as they are fun to watch, simple to understand and can be easily consumed on mobile phone or tablet. An incredible 98% of users advise they have watched an explainer video to find out more about a product or service.

Videos are popular with all demographics, but they especially resonate with Millennials and Gen Zers, with those under 35 more likely to tune in.

2. You can incorporate videos into all of your other marketing channels

An advantage of a high-quality, well-thought-out video is that you can use it across all of your marketing channels.

You can upload it to social media, you can add it to your website… you can even use it as part of your pay per click advertising campaigns!

Videos work especially well on social. 93% of brands have said that they have got at least one new customer off the back of a video on their social media profile.

With a video, you won’t have something that you can just use once; you will have something that you can repurpose and use again and again!

3. You can use videos to boost your rankings in the search engines

Search engines like Bing and Google like to link to video content.

What does this mean for your business? It means that any videos you create are more likely to rank at the top of the search results, increasing the odds of people finding out more about you.

Plus, as an added bonus, the second most popular search engine in the world after Google… is YouTube!

Find out more about how videos can help you with your SEO

Want to create a video that will get all the clicks?

If you want to incorporate videos into your marketing strategy, The Sequence is here to help.

Our team can create compelling videos that you can use on your website, social media accounts and on YouTube.

These videos will promote your brand to customers, generate new leads as well as boost your turnover!

Contact us today to find out more about our video creation services and how we can help you.

How videos can help you with SEO

How videos can help you with SEO

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How videos can help you with SEO

How videos can help you with SEO

Creating video content for your website has a wide range of benefits. You can increase brand awareness, grow your leads and increase the time prospective buyers spend on your site.

However, did you know that videos can help boost your search engine rankings too, making your site more likely to be found?
Let’s look at how videos can improve your SEO.

What is SEO?

SEO is short for ‘search engine optimisation’. It’s when you optimise your website content so that you appear higher in search engines like Google, Bing and Yahoo.

When people search for specific keywords on search engines, you want your website to appear as close to the top of the search results as possible, ideally on the first page.

In fact, the top five results on the first page of Google account for two out of every three clicks!

Three ways how videos can boost your SEO

Now that you know what SEO does, you’ll want to see how a good quality video can help get you to the top of the rankings.

Here are three ways that a video can help with search engine optimisation.

1. Video increases the amount of time people stay on your website.

The amount of time visitors spend on your website is a positive ranking signal for SEO. This means that the longer people stay, the more likely the search engines will think your site is a good source of information.

According to Wistia, people will spend nearly three times as long on a page with video than one without.

It’s essential to make any videos you create as interesting as possible – you want to hold your visitor’s attention as long as you can.

2. Video increases the odds of backlinks.

Backlinks are another way that you can improve your SEO. When other high-quality websites link back to you, it’s a sign that your site is a trusted source of information.

With an entertaining or informative video, you provide value to other sites and increase the likelihood of them sharing your content with their own visitors.

Adding share buttons on or next to any videos you create makes it easier for people to promote your content.

3. Search engines prefer to link to video content.

Both Bing and Google have separate tabs for video content, meaning that with a video, you’re more likely to show up in the search engines!

If you have a video on your page, Google will add a short snippet to go alongsideyour page listing, making visitors more likely to click.

Our top tip… did you know that YouTube is the second most popular search engine in the world after Google? Upload your video to YouTube for increased visibility!

Want to boost your SEO? We are here to help.

Looking for a video to tell prospective customers more about your product or service? The Sequence will create an exciting video to showcase your brand and improve your presence in the search engine rankings.

Contact us today to find out more.

Still aren’t sure where to begin with SEO videos? Don’t have the time? We are here to help!

We curate tailored videos that will help you challenge your competitors and boost your SEO.