3 Reasons why you should hire a marketing agency
No matter the size of your business, or the industry you are in, marketing has moved from something that is ‘nice to have’ to something that is now absolutely essential.
Marketing has a range of benefits, from promoting your brand and giving you the edge over your competitors… all the way through to generating traffic and leads.
If you’re looking to introduce marketing to your company, hiring a marketing agency is a great option.
Still not convinced? Here are three critical reasons why hiring an agency will help to supercharge your marketing efforts.
You save money
If you recruit a marketing team in-house, not only do you have to pay their salaries, but you also have to pay for their holidays, benefits, pensions and training too. Costs can quickly mount up! In fact, the average salary for a marketing manager is £34,000.
When you hire an agency, you only pay for the time you use it for – whether this is hourly or a day rate.
This makes an agency the perfect choice if you are on a tight budget.
You save time
If you run a small business, you may be tempted to carry out any marketing yourself. This means that you not only need to create your marketing strategy but implement it too, all while you look after the rest of your company’s needs.
The average marketer spends about four hours a week looking at marketing data alone, so this will take up a lot of your time.
You may decide to hire more junior marketing staff or an apprentice to save on costs, but this means that you have to spend extra time training and mentoring them.
Bringing a marketing agency on board means that you can spend time doing what you do best… growing your business.
You gain knowledge
When you bring a marketing agency on board, you’re bringing in the experts.
Staff at agencies have years of experience in their chosen field and will apply their skills and knowledge to your specific requirements. They’re also likely to have worked with companies similar to yours, and can advise on what marketing techniques will work best for your business.
The bonus is that agency staff are growing and expanding their skillset all the time, meaning that they can apply all the latest digital developments to your business.
Looking for a marketing agency? The Sequence Agency is here to help
We’re The Sequence, and we’re dedicated to providing a wide range of companies with exceptional and unique marketing content.
We provide a cost-effective, professional service which means that you have a dedicated marketing team at your disposal, no matter the size of your business or budget.