How to format your content

by | August 3, 2020 | Blog, Business, Video Branding, Video Marketing

Variable Lengths : Your industry and consumer profile dictate the length of your content during the decision phase. Regardless, your objective is to always present your information concisely whenever possible.

FAQ : All consumers have doubts, but you can address the doubts of your prospects by letting them know that you understand them. Use a FAQ video to let consumers “air out” their concerns as you provide them with suitable answers.

Reviews : Consider using a professional in your industry to give your viewers a final review of your product. You want to enforce the idea that your buyer knows what they’re getting and that your solution works.

Product Features and Benefits : Now recap your product’s benefits and features. Let your viewers settle once again with the reasons why they’re in need.

Say Thank You : Start with a message saying thank you to anyone who’s made a purchase.

Customer Support : Let your buyers know that they always have customer support when they need it.

Updates or Product Peeks : Ensure that you create a list of all of your buyers; with your list, you can send them updates individually.

Tips, Tricks and Hacks : Include secrets and creative uses for your product as a way of getting back in touch with your leads in a future date.

Transitioning into discounts & offers

Consider how much more you’ll need to persuade your leads. Before you get some prospects to make a final purchase, they may have to be lured with further discounts and incentives.

Be the first to know

Sign up to our weekly newsletter for special offers, tips and unique content! We hate spam as much as you do, so we’ll never send you more emails than you want, and you can unsubscribe at any time.