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How do I know if my video is doing well?

How do I know if my video is doing well?

You’ve created the perfect video and have added it to your website and all your social media channels… what next?

You’ll want to see how your video is performing. For example, has it encouraged anyone to like your social media profiles, visit your website or ask for a quote?

Here are four of the best ways to help you see if your video is doing well.

Number of views

The most straightforward metric of all – the number of views shows how many times people have seen your video. It can be an easy way of seeing how far your reach is.

Bear in mind that a view doesn’t necessarily mean someone has watched your whole video. For example, in YouTube, a view is logged once someone has watched 30 seconds of a video. In Facebook and Instagram however, a view is tracked when a viewer is three seconds in!

This can make the next metric all the more useful…

Watch time

How much of your video are your prospective customers watching? 

This metric will show how much of your video your viewers see before they go off and do something else.

In the UK, the average completion rate for a video is 65.4% on desktop and 47.2% on mobile. This means it’s extremely rare for someone to watch a video right through to the very end.

A high watch time is a good sign that people are loving your new video. Conversely, a quick drop-off rate means that some people may be finding your video boring or too long-winded.

Our top tip – put your most valuable information at the start of your video. That way, if viewers stop watching, they’ll still have seen your key message!

Likes, shares and comments

Measuring the number of likes, shares and comments your video receives can help you see if it is resonating with your target audience. The more social engagement and shares you receive, the more people are talking about your video.

Remember to reply to any comments made, whether they are positive or negative. Social media should always be a two-way channel of communication.

Conversion rates

Did you know that marketers that use videos experience 34% higher conversion rates than those that don’t?

If you have Google Analytics installed and have goals set up, you can use it to see how many people visited your site through one of your videos. You can then see if they requested a quote, clicked on an email address, signed up to your newsletter or bought one of your products.

Conversion rate can be a bit of a tricky metric to calculate, but it can be one of the most helpful as you can see how much money you are making from your videos!

Don’t forget to set your goals!

Before you start tracking metrics, be sure to put goals in place. This will give you something to work towards when measuring your video analytics

Don’t forget, if you are looking for a video that will inform, entertain and most importantly… engage your customers, we’re here to help.

How can I make a low-cost video?

When you run a business or oversee a marketing department, you want to do all you can to make every single penny count.

What if we told you that you can create your own videos, even if you’re on a small budget?

Here are some ways you can create inspiring B2B and B2C videos without breaking the bank.

Film with your phone

A professional video camera can cost upwards of £1,000, but did you know that you already have a great video-making device in your back pocket? 

Modern-day smartphones are more than capable of creating high-quality video and photo footage. For example, a smartphone camera from the year 2000 had a resolution of 0.11 megapixels. Twenty-one years later, you can buy a phone with a 108-megapixel camera, an increase of over 9,8000%!

Not only can you record footage on your phone, but you can edit it too. You can use many free apps to stitch together videos, add sounds, and create special effects.

Use content you already have

Upcycling is on-trend at the moment, and the great news is that you can recycle your existing photos and video footage to create new content.

Look at your photo drive and see what you already have. For example, you can take photos that a professional photographer took and put them together to create your own low-cost video.

Plan ahead

You may be eager to get out there and start filming. Before you begin though, sit down and think about what you want your video to achieve. 

Do you want to raise awareness of your brand, promote a new product or service or encourage prospective customers to complete a specific goal? Knowing what you want your outcome to be will help you create your content.

All videos need a start, a middle and an end, so think ahead about what you want to talk about in your video. The more organised your footage, the more likely viewers will react positively to it.

Remember the five Ps: “Prior planning prevents poor performance!”

Use live video and streaming

Did you know that Facebook users spend three times as long watching live videos than regular ones?

Live videos and streaming can be an exciting way to reach out to new customers if you are on a budget. You don’t need to spend money on fancy cameras or editing – just get out your phone and start filming!

Remember that quality counts when it comes to creating videos

Even though it is possible to make a low-cost video that will appeal to your customers, sometimes investing in your video creation can make all the difference.

Using a company to plan, film and edit your video will result in a well-made, well-thought-out piece of footage that you can use in the months and years to come. 

Think of your video as a return on investment for your business. The sales you make off the back of your brand new content will pay for it several times over!

If you’d like to know more about how we can help you create the perfect video.

What are the benefits of Video Marketing?

What are the benefits of Video Marketing?

When you’re responsible for your business’s marketing strategy, there are so many different channels that you need to think about.

Email, social media, website content… Which channels will you use, and what content will you put on them? There’s so much to consider!

One of the options available to you is video marketing. It’s not a new marketing channel by any means, but it is one that companies often overlook.

In fact, 40% of companies have never used video as part of their marketing strategy!

New to the world of video marketing? Here are three of the reasons why you should be using it to help move your business forward.

1. People like watching videos

If you had to learn about a topic, would you prefer to go through a long-winded 2,000-word article, or an informative and fun five-minute video?

People enjoy watching videos as they are fun to watch, simple to understand and can be easily consumed on mobile phone or tablet. An incredible 98% of users advise they have watched an explainer video to find out more about a product or service.

Videos are popular with all demographics, but they especially resonate with Millennials and Gen Zers, with those under 35 more likely to tune in.

2. You can incorporate videos into all of your other marketing channels

An advantage of a high-quality, well-thought-out video is that you can use it across all of your marketing channels.

You can upload it to social media, you can add it to your website… you can even use it as part of your pay per click advertising campaigns!

Videos work especially well on social. 93% of brands have said that they have got at least one new customer off the back of a video on their social media profile.

With a video, you won’t have something that you can just use once; you will have something that you can repurpose and use again and again!

3. You can use videos to boost your rankings in the search engines

Search engines like Bing and Google like to link to video content.

What does this mean for your business? It means that any videos you create are more likely to rank at the top of the search results, increasing the odds of people finding out more about you.

Plus, as an added bonus, the second most popular search engine in the world after Google… is YouTube!

Find out more about how videos can help you with your SEO

Want to create a video that will get all the clicks?

If you want to incorporate videos into your marketing strategy, The Sequence is here to help.

Our team can create compelling videos that you can use on your website, social media accounts and on YouTube.

These videos will promote your brand to customers, generate new leads as well as boost your turnover!

Contact us today to find out more about our video creation services and how we can help you.

How videos can help you with SEO

How videos can help you with SEO

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How videos can help you with SEO

How videos can help you with SEO

Creating video content for your website has a wide range of benefits. You can increase brand awareness, grow your leads and increase the time prospective buyers spend on your site.

However, did you know that videos can help boost your search engine rankings too, making your site more likely to be found?
Let’s look at how videos can improve your SEO.

What is SEO?

SEO is short for ‘search engine optimisation’. It’s when you optimise your website content so that you appear higher in search engines like Google, Bing and Yahoo.

When people search for specific keywords on search engines, you want your website to appear as close to the top of the search results as possible, ideally on the first page.

In fact, the top five results on the first page of Google account for two out of every three clicks!

Three ways how videos can boost your SEO

Now that you know what SEO does, you’ll want to see how a good quality video can help get you to the top of the rankings.

Here are three ways that a video can help with search engine optimisation.

1. Video increases the amount of time people stay on your website.

The amount of time visitors spend on your website is a positive ranking signal for SEO. This means that the longer people stay, the more likely the search engines will think your site is a good source of information.

According to Wistia, people will spend nearly three times as long on a page with video than one without.

It’s essential to make any videos you create as interesting as possible – you want to hold your visitor’s attention as long as you can.

2. Video increases the odds of backlinks.

Backlinks are another way that you can improve your SEO. When other high-quality websites link back to you, it’s a sign that your site is a trusted source of information.

With an entertaining or informative video, you provide value to other sites and increase the likelihood of them sharing your content with their own visitors.

Adding share buttons on or next to any videos you create makes it easier for people to promote your content.

3. Search engines prefer to link to video content.

Both Bing and Google have separate tabs for video content, meaning that with a video, you’re more likely to show up in the search engines!

If you have a video on your page, Google will add a short snippet to go alongsideyour page listing, making visitors more likely to click.

Our top tip… did you know that YouTube is the second most popular search engine in the world after Google? Upload your video to YouTube for increased visibility!

Want to boost your SEO? We are here to help.

Looking for a video to tell prospective customers more about your product or service? The Sequence will create an exciting video to showcase your brand and improve your presence in the search engine rankings.

Contact us today to find out more.

Still aren’t sure where to begin with SEO videos? Don’t have the time? We are here to help!

We curate tailored videos that will help you challenge your competitors and boost your SEO.

Videos for social media: How to create the most engaging content

Videos for social media: How to create the most engaging content

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Videos for social media: How to create the most engaging content

It’s official; video is taking over the world of social media.

No matter which social media platforms you use for your business, videos are more likely to engage and entertain users and most importantly… encourage them to buy.

Did you know that tweets with videos see ten times more engagement than those without?

Want to create videos that will get a lot of likes? Here are our top tips.

Add Value

Before you hit that record button, think about the purpose of your video. You want to put something out that entertains or educates your viewers.

Think about your target audience and what they like and dislike. That way, you will know what kind of content will be of the most interest to them.

Our top tip – people are curious by nature, so create a video that will encourage them to tune in.

Buzzfeed did this on their Facebook Live feed by seeing how many rubber bands they could wrap around a watermelon!

Keep it short and sweet

The average attention span for humans is now eight seconds. To give this some extra context, goldfish now have longer attention spans than we do!

This means that any videos you put out on social media need to get to the point quickly. We’d recommend keeping any videos you upload under a minute long. Plan your video before you record it and get rid of any irrelevant information.

Try and have your key message at the start of your video. This may feel a little counter-productive but that way, if people don’t watch all of your video, they’ll still be aware of what you’re promoting.

Use subtitles

When we’re looking at social media on our phones, the chances are that we will have it on mute. This means that if you have audio on your video, you will need to have subtitles.

85% of videos on Facebook are watched without the sound on. The good news is that it is easy to add captions to a social media video. You can add captions to any videos on YouTube, and there are lots of free mobile apps like Clips and AutoCap.

As well as helping those with their phones on mute, you’re also helping people that are hard of hearing.

Make the most of user-generated content

User-generated content (UGC) is content that your followers have created. UGC works really well as it is authentic and highlights what people love the most about your brand.

Customers say that UGC is 2.4 times as authentic than content created by brands. This makes a short video taken by one of your biggest fans a brilliant opportunity to get more eyes on your service or product.

There are rules in place for UGC. Always ask for permission before sharing a video, and remember to tag the creator in the post.

Need a little help with your social media videos?

If you’re unsure where to start with your social media videos, we are here to help.

We’ll create exciting and engaging videos that are pitched towards your target audience, encouraging them to find out more about you.

Contact us today and find out more about the benefits that video can bring to your business.

Still aren’t sure where to begin with a client testimonial video? Don’t have the time? We are here to help!

We can create high-quality, pitch-perfect video testimonials for your business. We will curate, film and edit as many videos as you need, giving you the social proof your company needs to bring in brand new business.

How to create the perfect testimonial video

How to create the perfect testimonial video

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How to create the perfect testimonial video

Can video testimonials create social proof?

Social proof is when customers adapt their behaviour in line with what other people are doing.

This is what makes testimonial videos so powerful. When your clients tell other people why you’re so great to work with, they’ll be more likely to work with you too.

According to Nielsen, seven out of ten people will trust reviews and recommendations from people, even if they have not met them before.

If you’re not using them already, testimonial videos are easy to make and can help generate up to 62% more revenue for your business.

Here’s how to create an awesome client testimonial video that will mean more eyes on your business.

How to film a great testimonial video

In the past, you had to buy or hire expensive equipment to shoot your video. Now you can film your testimonials using your phone or laptop!

The video quality of the latest smartphones and computers has vastly increased over the past few years. This means you can easily create fantastic testimonial footage, all by tapping a button.

Here are three ways you can film your videos:

1# Filming your client face-to-face

If you are face-to-face with your client, you can film them talking using your smartphone. We recommend buying a tripod. These are easy to use, affordable and will make your final footage look much more professional.

#2 Your client films a testimonial for you

If you can’t see your client, they can film a testimonial on their phone and send it to you.

You can email across a list of questions you would like them to answer (more on that later). They can then record the footage at a time convenient to them.

#3 Filming your client on a video call

Why not get on a Zoom call with your client and record your meeting? This is great if your client is based far away from you or is working from home.

Don’t forget to get permission before you hit the record button!

Editing your testimonial video

Don’t worry if there are gaps in your footage or your client pauses a lot. You can edit the footage afterwards to make it flow better and remove any dead air.

All smartphones come with their own video editing software that you can use to tweak your videos on the go. There is also Movie Maker 10 for Windows and iMovie for IOS; both are free and simple to use.

Keep your testimonial video short and sweet – if it’s too long your viewers will get bored! We recommend 60 seconds tops.

The best questions to ask

To make an impactful testimonial, you will have to guide your client through the video with some well-thought-out questions. 

We recommend sending your client the questions in advance before you film. That way, they will have time to prepare.

Here are some of our favourites.

  • What problems did you have before you worked with us?
  • Why did you choose to work with us?
  • How do you use the products or services we provide?
  • What benefits have you found by working with us?
  • What do you like most about working with us?
  • Why would you recommend us to other people?
  • Is there anything else you would like to say? This is an important one as your client may say something you hadn’t thought of

And there you have it… how to create the perfect testimonial video! We hope this guide has inspired you to dust off your camera and get filming.

Still aren’t sure where to begin with a client testimonial video? Don’t have the time? We are here to help!

We can create high-quality, pitch-perfect video testimonials for your business. We will curate, film and edit as many videos as you need, giving you the social proof your company needs to bring in brand new business.

The Sales Funnel

The Sales Funnel

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The Sales Funnel

Where are your leads in your sales pipeline?

Though a sales funnel accounts for the stages of awareness, decision and buying that your leads experience, a pipeline outlines the specific materials and CTAs that you present to them and when. Asking about where in your pipeline that your leads are can help you to layout a content strategy for your list of videos.

Awareness 

At this stage, viewers realise their problem and discern an opportunity or a challenge. You should, therefore, tailor your videos in a way that attracts consumers and introduces your brand to a new audience.

Attracting potential leads while building awareness is the first stage of any sales funnel. Video marketing can now be used to distribute ads, instigate word of mouth and cross-promote your brand.

Consideration

You should present your product in a way that puts your product on top of the competition. Ideally, you should tailor the content in a way that shows proof of customer satisfaction.

Converting your public spectators into believers is what the consideration phase of your sales funnel attempts to do. The second stage of your marketing funnel shows your leads that you’re an ideal choice from among their market options.

Decision

At this point, the viewer is contemplating different solutions to their problems by conducting research, looking for recommendations, and reading product reviews.

The “decision” your leads need to make isn’t in regards to seeing you as the best option, for the decision is in regards to if they will pay or not.