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Best Christmas adverts of 2021

Best Christmas adverts of 2021

The festive season is upon us, with only a few days until Christmas. Let’s take a look at some of the best Christmas adverts this year!

Aldi returns with Kevin the Carrot!

This year Kevin teaches lessons of joy and goodwill to boring, rude Banana Scrooge. The animated advert features a cameo from a footballer, Marcus Rashford, or should I say Radishford! This year Marcus helped feed hungry children up and down the country, so it only seemed right to include him in the heartwarming ad. 

You can also notice the fun poke at rival M&S, after the caterpillar cake incident this year. You can see him being arrested by two police lemons! 

No Celebrations for the lonely Bounty…

A more comedic advert as opposed to the tearjerkers, but it can’t help make you feel sorry for the Bounty bar! It tells a story of no one liking the Bounty bar on a dating site or at a singles’ night. But in the end, he finds his perfect match with a not-so-favourite Christmas vegetable, a Brussel Sprout. We really like this comedic advert by Celebrations. 

John Lewis, the one everyone has been waiting for. 

A young boy teaches the joy of Christmas to a young alien called Skye after her ship crashed on Earth. He takes her through all the traditional festive period activities, including showing her how to eat a mince pie. Where she proceeds to eat the tinfoil, then is immediately told not to, which made viewers chuckle.

Whilst it is a lovely advert, many people were let down by it, multiple said it hasn’t met their expectations. What do you think of it? 

Consequences of the pandemic with Amazon

Amazon celebrates love and kindness this year. Soundtracked by Adele, with her new song ‘Hold On’

They show a woman noticing her younger neighbour, who seems to be dealing with anxiety after the global pandemic, due to COVID19. She shares a smile with her whilst she feeds the birds, which leads to her gifting her neighbour with a bird feeder of her own. Showing how small, yet, effective acts of kindness can be. 

Frozen in time 

This year Sainsbury’s advert shows everyone back together for Christmas, with a freeze-frame. In this freeze frame, they travel through Christmas in everybody’s eyes including; eating Christmas dinner, the tired family members and the children playing. It is a really cool and different way to capture every family members ways of spending Christmas Day. 

That concludes our list of favourite Christmas adverts from 2021, let us know your favourite ones below!

How TikTok is helping businesses…

How TikTok is helping businesses…

If you thought TikTok was just a kids app for dancing, you’re wrong! TikTok marketing has so much potential for you and your business. It is one of the best platforms to grow as you get a fair shot at being in the algorithm.

This is on people’s ‘FYP’ aka For You Page, which is the equivalent of a newsfeed but custom videos for you. Recently, if you haven’t seen, brands have been taking TikTok by storm! 

Corporate TikTok Marketing trendsetters…

Popular European airline company RyanAir has really set the lead for other businesses on TikTok. Over the past year they have gained 1.2M followers and over 34M likes. You’re probably thinking, how did they do this? Using new, fun marketing that is on trend. Opposed to your standard corporate marketing, that is quite dull and to the point. 

A famous video format for them is putting their face onto an airplane and pretending that the airplane is a character. It has also become a big thing as people want to know who the admin behind the TikTok is. However, they are yet to come forward. They match this format with popular, trending sounds on the app to formulate the perfect outcome. 

TikTok Marketing experts Ryan Air

Gain a worldwide fan base…

Putting views and likes aside, the comment section of their TikTok’s are something else, in a good way. They have won so many people’s promised custom from these videos, even people outside of Europe are jealous, especially those in America.

People want to be noticed by the admin in the comments constantly, so everyone comments in hopes they will also get a reply, i’m not joking when I say this admin is an internet celebrity! 

Not all comments are great, which RyanAir takes to an advantage by bantering with them back, showing they are self-aware and not completely shutting someone down publicly. Which has also them been recycled into TikTok content for them, via various trends. So overall, RyanAir has been killing it on TikTok!

TikTok Marketing experts Ryan Air.

Get with the times, start your TikTok venture!

Coming off from this, it is wild to look back and see how much corporate marketing has changed, from even two years back. If you told me RyanAir would be making TikTok’s as such to promote their brand, I wouldn’t have believed you. But times are ever changing and brands need to start thinking about how to target their ideal audience. Using each platform to identify what works, something on Facebook could be unsuccessful if posted on Twitter for example. 

I strongly suggest you start using TikTok to advertise your business on, take inspiration from RyanAir, look at the latest trends, songs and sounds going around and utilise that for your marketing. Like I said earlier, you also get a fair shot at being on the FYP. Which is great for organic growth, as long as you remember to hashtag it #FYP! Have fun on your new TikTok venture and don’t be afraid to think outside the box when it comes to your social media branding!

Follow us on TikTok 😄

We are starting out with TikTok, follow us and stay tuned for content!

Need a little extra support with your branding? The Sequence can look after your social media, posting unique content, that will help boost your brand and bring you business.

How do I know if my video is doing well?

How do I know if my video is doing well?

You’ve created the perfect video and have added it to your website and all your social media channels… what next?

You’ll want to see how your video is performing. For example, has it encouraged anyone to like your social media profiles, visit your website or ask for a quote?

Here are four of the best ways to help you see if your video is doing well.

Number of views

The most straightforward metric of all – the number of views shows how many times people have seen your video. It can be an easy way of seeing how far your reach is.

Bear in mind that a view doesn’t necessarily mean someone has watched your whole video. For example, in YouTube, a view is logged once someone has watched 30 seconds of a video. In Facebook and Instagram however, a view is tracked when a viewer is three seconds in!

This can make the next metric all the more useful…

Watch time

How much of your video are your prospective customers watching? 

This metric will show how much of your video your viewers see before they go off and do something else.

In the UK, the average completion rate for a video is 65.4% on desktop and 47.2% on mobile. This means it’s extremely rare for someone to watch a video right through to the very end.

A high watch time is a good sign that people are loving your new video. Conversely, a quick drop-off rate means that some people may be finding your video boring or too long-winded.

Our top tip – put your most valuable information at the start of your video. That way, if viewers stop watching, they’ll still have seen your key message!

Likes, shares and comments

Measuring the number of likes, shares and comments your video receives can help you see if it is resonating with your target audience. The more social engagement and shares you receive, the more people are talking about your video.

Remember to reply to any comments made, whether they are positive or negative. Social media should always be a two-way channel of communication.

Conversion rates

Did you know that marketers that use videos experience 34% higher conversion rates than those that don’t?

If you have Google Analytics installed and have goals set up, you can use it to see how many people visited your site through one of your videos. You can then see if they requested a quote, clicked on an email address, signed up to your newsletter or bought one of your products.

Conversion rate can be a bit of a tricky metric to calculate, but it can be one of the most helpful as you can see how much money you are making from your videos!

Don’t forget to set your goals!

Before you start tracking metrics, be sure to put goals in place. This will give you something to work towards when measuring your video analytics

Don’t forget, if you are looking for a video that will inform, entertain and most importantly… engage your customers, we’re here to help.

How can I make a low-cost video?

When you run a business or oversee a marketing department, you want to do all you can to make every single penny count.

What if we told you that you can create your own videos, even if you’re on a small budget?

Here are some ways you can create inspiring B2B and B2C videos without breaking the bank.

Film with your phone

A professional video camera can cost upwards of £1,000, but did you know that you already have a great video-making device in your back pocket? 

Modern-day smartphones are more than capable of creating high-quality video and photo footage. For example, a smartphone camera from the year 2000 had a resolution of 0.11 megapixels. Twenty-one years later, you can buy a phone with a 108-megapixel camera, an increase of over 9,8000%!

Not only can you record footage on your phone, but you can edit it too. You can use many free apps to stitch together videos, add sounds, and create special effects.

Use content you already have

Upcycling is on-trend at the moment, and the great news is that you can recycle your existing photos and video footage to create new content.

Look at your photo drive and see what you already have. For example, you can take photos that a professional photographer took and put them together to create your own low-cost video.

Plan ahead

You may be eager to get out there and start filming. Before you begin though, sit down and think about what you want your video to achieve. 

Do you want to raise awareness of your brand, promote a new product or service or encourage prospective customers to complete a specific goal? Knowing what you want your outcome to be will help you create your content.

All videos need a start, a middle and an end, so think ahead about what you want to talk about in your video. The more organised your footage, the more likely viewers will react positively to it.

Remember the five Ps: “Prior planning prevents poor performance!”

Use live video and streaming

Did you know that Facebook users spend three times as long watching live videos than regular ones?

Live videos and streaming can be an exciting way to reach out to new customers if you are on a budget. You don’t need to spend money on fancy cameras or editing – just get out your phone and start filming!

Remember that quality counts when it comes to creating videos

Even though it is possible to make a low-cost video that will appeal to your customers, sometimes investing in your video creation can make all the difference.

Using a company to plan, film and edit your video will result in a well-made, well-thought-out piece of footage that you can use in the months and years to come. 

Think of your video as a return on investment for your business. The sales you make off the back of your brand new content will pay for it several times over!

If you’d like to know more about how we can help you create the perfect video.

What are the benefits of Video Marketing?

What are the benefits of Video Marketing?

When you’re responsible for your business’s marketing strategy, there are so many different channels that you need to think about.

Email, social media, website content… Which channels will you use, and what content will you put on them? There’s so much to consider!

One of the options available to you is video marketing. It’s not a new marketing channel by any means, but it is one that companies often overlook.

In fact, 40% of companies have never used video as part of their marketing strategy!

New to the world of video marketing? Here are three of the reasons why you should be using it to help move your business forward.

1. People like watching videos

If you had to learn about a topic, would you prefer to go through a long-winded 2,000-word article, or an informative and fun five-minute video?

People enjoy watching videos as they are fun to watch, simple to understand and can be easily consumed on mobile phone or tablet. An incredible 98% of users advise they have watched an explainer video to find out more about a product or service.

Videos are popular with all demographics, but they especially resonate with Millennials and Gen Zers, with those under 35 more likely to tune in.

2. You can incorporate videos into all of your other marketing channels

An advantage of a high-quality, well-thought-out video is that you can use it across all of your marketing channels.

You can upload it to social media, you can add it to your website… you can even use it as part of your pay per click advertising campaigns!

Videos work especially well on social. 93% of brands have said that they have got at least one new customer off the back of a video on their social media profile.

With a video, you won’t have something that you can just use once; you will have something that you can repurpose and use again and again!

3. You can use videos to boost your rankings in the search engines

Search engines like Bing and Google like to link to video content.

What does this mean for your business? It means that any videos you create are more likely to rank at the top of the search results, increasing the odds of people finding out more about you.

Plus, as an added bonus, the second most popular search engine in the world after Google… is YouTube!

Find out more about how videos can help you with your SEO

Want to create a video that will get all the clicks?

If you want to incorporate videos into your marketing strategy, The Sequence is here to help.

Our team can create compelling videos that you can use on your website, social media accounts and on YouTube.

These videos will promote your brand to customers, generate new leads as well as boost your turnover!

Contact us today to find out more about our video creation services and how we can help you.

How videos can help you with SEO

How videos can help you with SEO

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How videos can help you with SEO

How videos can help you with SEO

Creating video content for your website has a wide range of benefits. You can increase brand awareness, grow your leads and increase the time prospective buyers spend on your site.

However, did you know that videos can help boost your search engine rankings too, making your site more likely to be found?
Let’s look at how videos can improve your SEO.

What is SEO?

SEO is short for ‘search engine optimisation’. It’s when you optimise your website content so that you appear higher in search engines like Google, Bing and Yahoo.

When people search for specific keywords on search engines, you want your website to appear as close to the top of the search results as possible, ideally on the first page.

In fact, the top five results on the first page of Google account for two out of every three clicks!

Three ways how videos can boost your SEO

Now that you know what SEO does, you’ll want to see how a good quality video can help get you to the top of the rankings.

Here are three ways that a video can help with search engine optimisation.

1. Video increases the amount of time people stay on your website.

The amount of time visitors spend on your website is a positive ranking signal for SEO. This means that the longer people stay, the more likely the search engines will think your site is a good source of information.

According to Wistia, people will spend nearly three times as long on a page with video than one without.

It’s essential to make any videos you create as interesting as possible – you want to hold your visitor’s attention as long as you can.

2. Video increases the odds of backlinks.

Backlinks are another way that you can improve your SEO. When other high-quality websites link back to you, it’s a sign that your site is a trusted source of information.

With an entertaining or informative video, you provide value to other sites and increase the likelihood of them sharing your content with their own visitors.

Adding share buttons on or next to any videos you create makes it easier for people to promote your content.

3. Search engines prefer to link to video content.

Both Bing and Google have separate tabs for video content, meaning that with a video, you’re more likely to show up in the search engines!

If you have a video on your page, Google will add a short snippet to go alongsideyour page listing, making visitors more likely to click.

Our top tip… did you know that YouTube is the second most popular search engine in the world after Google? Upload your video to YouTube for increased visibility!

Want to boost your SEO? We are here to help.

Looking for a video to tell prospective customers more about your product or service? The Sequence will create an exciting video to showcase your brand and improve your presence in the search engine rankings.

Contact us today to find out more.

Still aren’t sure where to begin with SEO videos? Don’t have the time? We are here to help!

We curate tailored videos that will help you challenge your competitors and boost your SEO.

How to create engaging videos for social media

How to create engaging videos for social media

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How to create engaging videos for social media

It’s official; video is taking over the world of social media.

No matter which social media platforms you use for your business, videos are more likely to engage and entertain users and most importantly… encourage them to buy.

Did you know that tweets with videos see ten times more engagement than those without?

Want to create videos that will get a lot of likes? Here are our top tips.

Add Value

Before you hit that record button, think about the purpose of your video. You want to put something out that entertains or educates your viewers.

Think about your target audience and what they like and dislike. That way, you will know what kind of content will be of the most interest to them.

Our top tip – people are curious by nature, so create a video that will encourage them to tune in.

Buzzfeed did this on their Facebook Live feed by seeing how many rubber bands they could wrap around a watermelon!

Keep it short and sweet

The average attention span for humans is now eight seconds. To give this some extra context, goldfish now have longer attention spans than we do!

This means that any videos you put out on social media need to get to the point quickly. We’d recommend keeping any videos you upload under a minute long. Plan your video before you record it and get rid of any irrelevant information.

Try and have your key message at the start of your video. This may feel a little counter-productive but that way, if people don’t watch all of your video, they’ll still be aware of what you’re promoting.

Use subtitles

When we’re looking at social media on our phones, the chances are that we will have it on mute. This means that if you have audio on your video, you will need to have subtitles.

85% of videos on Facebook are watched without the sound on. The good news is that it is easy to add captions to a social media video. You can add captions to any videos on YouTube, and there are lots of free mobile apps like Clips and AutoCap.

As well as helping those with their phones on mute, you’re also helping people that are hard of hearing.

Make the most of user-generated content

User-generated content (UGC) is content that your followers have created. UGC works really well as it is authentic and highlights what people love the most about your brand.

Customers say that UGC is 2.4 times as authentic than content created by brands. This makes a short video taken by one of your biggest fans a brilliant opportunity to get more eyes on your service or product.

There are rules in place for UGC. Always ask for permission before sharing a video, and remember to tag the creator in the post.

Need a little help with your social media videos?

If you’re unsure where to start with your social media videos, we are here to help.

We’ll create exciting and engaging videos that are pitched towards your target audience, encouraging them to find out more about you.

Contact us today and find out more about the benefits that video can bring to your business.

Still aren’t sure where to begin with a client testimonial video? Don’t have the time? We are here to help!

We can create high-quality, pitch-perfect video testimonials for your business. We will curate, film and edit as many videos as you need, giving you the social proof your company needs to bring in brand new business.