The ‘Rise’ of Reels!

The ‘Rise’ of Reels!

What are Reels?

A Reel is a video feature on Instagram. They are short, entertaining and creative videos made by users. You can share your reels with followers on a private account and share with a broader audience through the Explore page in the middle button of the app with a public account. Reels in Explore have a higher chance of being seen by more people, especially with trending sounds and music. Use Reels to reach new audiences on a large scale.

It is easy to like, share and comment in the Reels section, with the icons being along the right side of the screen. Some reels have a “Featured label”, which means Instagram has featured your Reel; you will receive a notification when this happens. Instagram chooses featured Reels for being wildly entertaining and engaging Reels.

How reels are increasing in popularity

Released in 2020, Instagram Reels have steadily been growing in popularity. Reels replaced IGTV videos as the primary form of video content when Instagram removed them in October 2021. The middle button on Instagram is now the reels feed, explaining why Reels are becoming widely popular on the app, being one of the main features. They are the ‘organic’ form of reach on the app, posted hoping the more views on your Reels, the higher your engagement and follower rates.

Reels seem to be more popular among brands and businesses than influencers more focused on TikTok. They are connected to your profile page on Instagram, filled with still posts and stories containing your product or services and links straight to your company website. This allows people to browse your brand and company directly from a reel, unlike TikTok profiles containing videos and no static posts.

Hootsuite made an online experiment researching whether Reels boost overall engagement and follower rates. Brayden Cohen said, “We’ve seen significant spikes in our follower count one to three days after posting a Reel. My hypothesis is that these spikes in follower growth came from our Reels content.”

In our experience, we also agree that posting Reels has shown higher engagement rates and a slow rise in followers.

Instagram Reels
New reels on Facebook

Facebook has recently released Reels. Originally introduced in 2021 but only globally in 2022. They are found in the Facebook feed, Reels section, and your Reels profile on Facebook.

Reels on Facebook are much the same as Instagram Reels, being entertaining short videos. Facebook describes Reels as:

“Facebook Reels are a new way to create short, entertaining videos, get discovered by new audiences and be part of cultural moments on Facebook. Effects and music can be added to your Reel or use your own original audio, allowing you to bring your ideas to life and share them with your audience. Reels you create will appear in places like Facebook Feed, the Reels section on Facebook, or your Reels profile.”

How to utilise reels for business

Reels seem to be more popular with brands and businesses, as we briefly touched on before. Reels are your gateway to your business, profile, and website; therefore, having a solid profile is essential. They are connected to your profile page on Instagram, filled with still posts and stories containing your product or services and links straight to your company website. This allows people to browse your brand and company directly from a reel, unlike TikTok profiles containing videos and no static posts.

You can do things to increase the likelihood of a video going ‘viral’ and being seen by many. First things first, using trending sounds! Then, once posted, add the Reel to your story to increase the likelihood of it being seen.

Having a person showing their face on a video seems to increase the popularity. “We see that an image of a person in the Reel helps it perform better,” says Cohen, from Hoopsuite. Users have a higher chance of feeling connected to the video by seeing a friendly face.

Reels are the place for entertaining, engaging and funny content. People like entertainment when scrolling. Therefore, the best strategy is to find a way to grab the user’s attention and then have a good CTA to draw them to your profile. Avoid low-quality videos or content taken from other apps (TikTok). They are not going to be shown, due to the watermark logo, as Instagram likes to push original content.


Well, it’s clear to see that Reels are indeed taking over our apps. From Instagram to Facebook, Reels are on the rise!

Utilising Reels is essential for business owners. They can increase the chances of growing followers and creating engagement. They should be short, entertaining and engaging, with something to draw users in as they are a gateway to your profile, which ultimately is where you aim for customers to be.

Reels are worth your time! Start creating today!

If you’re stuck with no inspiration, let us do the hard job!
We offer social media management.

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3 Reasons why you should hire a marketing agency

3 Reasons why you should hire a marketing agency

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3 Reasons why you should hire a marketing agency

No matter the size of your business, or the industry you are in, marketing has moved from something that is ‘nice to have’ to something that is now absolutely essential.

For example, 92% of small businesses believe having a website is something that is critical, but only 64% of small businesses actually have a website of their own.

Marketing has a range of benefits, from promoting your brand and giving you the edge over your competitors… all the way through to generating traffic and leads.

If you’re looking to introduce marketing to your company, hiring a marketing agency is a great option.

Still not convinced? Here are three critical reasons why hiring an agency will help to supercharge your marketing efforts.

You save money

If you recruit a marketing team in-house, not only do you have to pay their salaries, but you also have to pay for their holidays, benefits, pensions and training too. Costs can quickly mount up! In fact, the average salary for a marketing manager is £34,000.

When you hire an agency, you only pay for the time you use it for – whether this is hourly or a day rate.

This makes an agency the perfect choice if you are on a tight budget.

You save time

If you run a small business, you may be tempted to carry out any marketing yourself. This means that you not only need to create your marketing strategy but implement it too, all while you look after the rest of your company’s needs.

The average marketer spends about four hours a week looking at marketing data alone, so this will take up a lot of your time.

You may decide to hire more junior marketing staff or an apprentice to save on costs, but this means that you have to spend extra time training and mentoring them.

Bringing a marketing agency on board means that you can spend time doing what you do best… growing your business.

You gain knowledge

When you bring a marketing agency on board, you’re bringing in the experts.

Staff at agencies have years of experience in their chosen field and will apply their skills and knowledge to your specific requirements. They’re also likely to have worked with companies similar to yours, and can advise on what marketing techniques will work best for your business.

The bonus is that agency staff are growing and expanding their skillset all the time, meaning that they can apply all the latest digital developments to your business.

Looking for a marketing agency? The Sequence Agency is here to help

We’re The Sequence, and we’re dedicated to providing a wide range of companies with exceptional and unique marketing content.

We provide a cost-effective, professional service which means that you have a dedicated marketing team at your disposal, no matter the size of your business or budget.

Contact us today to see how we can give your digital marketing a boost.

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How often should you post on social media?

How often should you post on social media?

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How often should you post on social media?

How often should you post?

There is no magic formula for knowing how often to post on social media. What might work for one brand, doesn’t always work for another. Instead of using a mass method approach, let’s focus on these proven posting strategies which can be tailored for your business.

Being consistent with your posts allows you to establish awareness of your brand. Don’t overwhelm your customers with content, be selective about what you’re showcasing. Ensure your content is of good quality to entice potential clients.

Create less, for more!

Spend more time creating selective quality-driven posts instead of many poor quality, non-engaging posts. Create less, for more!

Have you experimented with the amount that you post? Has your engagement changed? Share with us in the comments below

How to format your content

How to format your content

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How to format your content

Variable Lengths : Your industry and consumer profile dictate the length of your content during the decision phase. Regardless, your objective is to always present your information concisely whenever possible.

FAQ : All consumers have doubts, but you can address the doubts of your prospects by letting them know that you understand them. Use a FAQ video to let consumers “air out” their concerns as you provide them with suitable answers.

Reviews : Consider using a professional in your industry to give your viewers a final review of your product. You want to enforce the idea that your buyer knows what they’re getting and that your solution works.

Product Features and Benefits : Now recap your product’s benefits and features. Let your viewers settle once again with the reasons why they’re in need.

Say Thank You : Start with a message saying thank you to anyone who’s made a purchase.

Customer Support : Let your buyers know that they always have customer support when they need it.

Updates or Product Peeks : Ensure that you create a list of all of your buyers; with your list, you can send them updates individually.

Tips, Tricks and Hacks : Include secrets and creative uses for your product as a way of getting back in touch with your leads in a future date.

The E’s Of Effective Marketing

The E’s Of Effective Marketing

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The E’s Of Effective Marketing


If you don’t quickly give online viewers what they’re looking for, they’ll stop their engagement with you, so leading your content with education is key when telling viewers that what they’re about to watch is what they need.


Other than having a short duration, consider ways to increase your viewers’ engagement by making your content entertaining. Just don’t position your entertainment as more important than what you’re teaching. Your viewers watch your videos to extract a life change, so getting them to casually laugh can encourage them to watch long enough to receive your message.


Your script has to be written in an “active voice” if you want to keep viewers on the edge of their seats. Active voice, as it pertains to writing, differs from passive voice, for it tells us the subject and the action that it’s taking.