fbpx
3 Reasons why you should hire a marketing agency

3 Reasons why you should hire a marketing agency

  1. Home
  2.  → Marketing: "Business"

3 Reasons why you should hire a marketing agency

No matter the size of your business, or the industry you are in, marketing has moved from something that is ‘nice to have’ to something that is now absolutely essential.

For example, 92% of small businesses believe having a website is something that is critical, but only 64% of small businesses actually have a website of their own.

Marketing has a range of benefits, from promoting your brand and giving you the edge over your competitors… all the way through to generating traffic and leads.

If you’re looking to introduce marketing to your company, hiring a marketing agency is a great option.

Still not convinced? Here are three critical reasons why hiring an agency will help to supercharge your marketing efforts.

You save money

If you recruit a marketing team in-house, not only do you have to pay their salaries, but you also have to pay for their holidays, benefits, pensions and training too. Costs can quickly mount up! In fact, the average salary for a marketing manager is £34,000.

When you hire an agency, you only pay for the time you use it for – whether this is hourly or a day rate.

This makes an agency the perfect choice if you are on a tight budget.

You save time

If you run a small business, you may be tempted to carry out any marketing yourself. This means that you not only need to create your marketing strategy but implement it too, all while you look after the rest of your company’s needs.

The average marketer spends about four hours a week looking at marketing data alone, so this will take up a lot of your time.

You may decide to hire more junior marketing staff or an apprentice to save on costs, but this means that you have to spend extra time training and mentoring them.

Bringing a marketing agency on board means that you can spend time doing what you do best… growing your business.

You gain knowledge

When you bring a marketing agency on board, you’re bringing in the experts.

Staff at agencies have years of experience in their chosen field and will apply their skills and knowledge to your specific requirements. They’re also likely to have worked with companies similar to yours, and can advise on what marketing techniques will work best for your business.

The bonus is that agency staff are growing and expanding their skillset all the time, meaning that they can apply all the latest digital developments to your business.

Looking for a marketing agency? The Sequence Agency is here to help

We’re The Sequence, and we’re dedicated to providing a wide range of companies with exceptional and unique marketing content.

We provide a cost-effective, professional service which means that you have a dedicated marketing team at your disposal, no matter the size of your business or budget.

Contact us today to see how we can give your digital marketing a boost.

Not Getting Enough Traffic? Not Converting Enough Leads?

Get a free review of your marketing, social media and website from our team of digital marketing experts, worth £197.
Oh, did we say it was FREE?
How often should you post on social media?

How often should you post on social media?

  1. Home
  2.  → Marketing: "Business"

How often should you post on social media?

How often should you post?

There is no magic formula for knowing how often to post on social media. What might work for one brand, doesn’t always work for another. Instead of using a mass method approach, let’s focus on these proven posting strategies which can be tailored for your business.

Being consistent with your posts allows you to establish awareness of your brand. Don’t overwhelm your customers with content, be selective about what you’re showcasing. Ensure your content is of good quality to entice potential clients.

Create less, for more!

Spend more time creating selective quality-driven posts instead of many poor quality, non-engaging posts. Create less, for more!

Have you experimented with the amount that you post? Has your engagement changed? Share with us in the comments below

How to format your content

How to format your content

  1. Home
  2.  → Marketing: "Business"

How to format your content

Variable Lengths : Your industry and consumer profile dictate the length of your content during the decision phase. Regardless, your objective is to always present your information concisely whenever possible.

FAQ : All consumers have doubts, but you can address the doubts of your prospects by letting them know that you understand them. Use a FAQ video to let consumers “air out” their concerns as you provide them with suitable answers.

Reviews : Consider using a professional in your industry to give your viewers a final review of your product. You want to enforce the idea that your buyer knows what they’re getting and that your solution works.

Product Features and Benefits : Now recap your product’s benefits and features. Let your viewers settle once again with the reasons why they’re in need.

Say Thank You : Start with a message saying thank you to anyone who’s made a purchase.

Customer Support : Let your buyers know that they always have customer support when they need it.

Updates or Product Peeks : Ensure that you create a list of all of your buyers; with your list, you can send them updates individually.

Tips, Tricks and Hacks : Include secrets and creative uses for your product as a way of getting back in touch with your leads in a future date.

The E’s Of Effective Marketing

The E’s Of Effective Marketing

  1. Home
  2.  → Marketing: "Business"

The E’s Of Effective Marketing

Edcuate

If you don’t quickly give online viewers what they’re looking for, they’ll stop their engagement with you, so leading your content with education is key when telling viewers that what they’re about to watch is what they need.

Entertain

Other than having a short duration, consider ways to increase your viewers’ engagement by making your content entertaining. Just don’t position your entertainment as more important than what you’re teaching. Your viewers watch your videos to extract a life change, so getting them to casually laugh can encourage them to watch long enough to receive your message.

Engage

Your script has to be written in an “active voice” if you want to keep viewers on the edge of their seats. Active voice, as it pertains to writing, differs from passive voice, for it tells us the subject and the action that it’s taking.